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Nikon

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Here is a fun fact: pretty much every regular photographer you see on Asphalt & Rubber swings a Nikon camera for their craft – even this lowly author. This is probably because Nikon and Canon are the big names when it comes motorsport photography, so the odds workout pretty well on that account.

We have another reason to like Nikon’s cameras though, as the iconic photography brand is keen on getting into the action camera market.

Hoping to give GoPro et al a run for their money, Nikon at CES this week entered wearable video camera market with the Nikon KeyMission.

http://vimeo.com/36305675

If what is after the jump costs 10x what a normal cheap YouTube flick from (insert OEM here), then I’ll take 10x less marketing material from any motorcycle manufacturer if what I do end up seeing looks this good, and actually has this much substance. Like the Escapism short we debuted by friend Barry Munsterteiger, this film Joy Ride by Sandro has the same level of quality and storytelling we need to publish in the industry. We’ve seen the car. We know it exists. And yet, we choose to ride motorcycles. Think about it.