Another more tidbit of news to come from the 2016 MV Agusta Brutale press launch (read the review here), is word from CEO Giovanni Castiglioni that MV Agusta will unveil six new models this year, ahead of the 2016 EICMA show.
Castiglioni wouldn’t say which three models it would be, though he made hint with the above slide that three of them would be naked sport bikes, while the other three new models would be fully faired sport bikes. With these hints, it makes the guessing game fairly straight forward.
Confirmed at the launch of the 2016 MV Agusta Brutale 800 in Spain, MV Agusta will bring the smaller sibling to its three-cylinder Brutale line in the second quarter of 2016.
Like the new Brutale 800, we can expect the updated Brutale 675 to be fully Euro4 compliant. We would also expect the 675cc to have the same mechanical and styling changes that are found on its 800cc sibling, namely a revised chassis geometry, updated MVICS 2.0 electronics (traction control, ABS, & quickshifter), and visual changes to the headlight, exhaust, and body.
MV Agusta USA has released the pricing info for its 2015 model year motorcycles, after the Italian company had re-evaluated its pricing strategy in the USA. Accordingly, MV Agusta has gotten very aggressive with its US pricing, with several models seeing a modest price decrease, or ABS added for free.
The biggest price drop is the MV Agusta Rivale, which has been made more affordable and to give room for the touring-oriented MV Agusta Stradale. The MV Agusta Turismo Veloce has been added to the 2015 model year list, as expected.
But, perhaps most surprising is the announcement of the MV Agusta F4 RC — a motorcycle that was leaked ahead of the EICMA show, but was not shown at the Italian motorcycle fair. No details on the machine exist on MV Agusta’s public or press sites, but we can expect a 200+hp superbike that’s ready for racing homologation.
MV Agusta has announced that it will be recalling 223 motorcycles with production dates ranging from December 18, 2013 through March 10, 2014. The recall affects the 2014 MV Agusta Brutale 800, 2014 MV Agusta Brutale 800 Dragster, 2014 MV Agusta Brutale 675, 2014 MV Agusta Brutale RR, 2014 MV Agusta F3 800, 2014 MV Agusta F3 675, and 2014 MV Agusta Rivale 800.
According to MV Agusta, it was discovered that that some of its motorcycles were produced using a swingarm pin that is secured by a non-conforming fixing screw, which is subject to potential failure during normal use of the motorcycle, thereby increasing the risk of a crash.
Some good news from Italy, as MV Agusta is reporting a sales boost so far this year for the Varese brand, with January and February up 100% over the same time period in 2012. “The new year has started well for us regardless of the negative global market trend,” said MV Agusta CEO Giovanni Castiglioni.
“We are very satisfied with our results to date. I’m convinced that they will tend to grow even further thanks to the arrival of the new RIVALE 800, for which we’ve already received many orders. We have good reason to look forward to 2013 with optimism.”
We are more than sure that the doubling in sales has something to do with the previously low volume numbers for the brand, and the nearly 50% increase in the number of models MV Agusta is now offering motorcyclists, three of which are “low price” models: the MV Agusta F3 675, MV Agusta Brutale 675, and MV Agusta Brutale 800.
It hasn’t even been two months since MV Agusta debuted it line-up of motorcycles for the 2013 model year, but the Italian company is already revising its European pricing ahead of the 2013 bikes’ debut in the coming spring. With most models getting a €200 to €300 boost in MSRP, the only MV’s unaffected by this strange price increase are the base model MV Agusta Brutale 1090 and base model MV Agusta F4.
The three-cylinder MV Agusta F3 and MV Agusta Brutale 675 machines get a €200 kick across the board, while the four-cylinder machines get the €300 price increase. No word as to why MV Agusta is increasing the price (though we can guess that the Varese brand is looking for some more euros on its bottom line).
The price change is an especially strange move after releasing its 2013 line so recently, and shows MV Agusta second-guessing itself on one of the company’s more important decisions. It is not clear at this time how this news will affect pricing in North America, if at all (we suggest contacting your dealer). A full breakdown of the price changes is after the jump.
It made a lot of sense when MV Agusta debuted the four-cylinder side of its Brutale line, as the oddly positioned MV Agusta Brutale 920 was absent from the now exclusively 1,078cc range. Priced close to the MV Agusta Brutale 675, the Brutale 920 likely would have cannibalized sales from its three-cylinder successor.
For a moment there, it seemed MV Agusta was about to shy away from its previous strategy of over-saturating market segments with multiple varieties of similar bikes, but luckily today, balance has been restored in Italian motorcycle land, as the Varese brand has announced the MV Agusta Brutale 800.
According to Moto Revue, MV Agusta is set to debut an 800cc-powered model later this year, which is an interesting tidbit for anyone who has been following MV Agusta lately. Set to debut the MV Agusta Rivale at EICMA this November, the newest model from the historic Italian is said to be a hypermotard-esque machine that is loosely based off the MV Agusta Brutale 675.
Following the logical genesis of the Brutale 675 using the MV Agusta F3’s 675cc three-cylinder motor, most assumed that the MV Agusta Rivale would feature only chassis changes, and retain the same supersport-inspired motor. However, the news from Moto Revue puts that idea into doubt, and likely tips the Rivale to being an 800cc rival to bikes like the spied Ducati Hypermotard 848 and Husqvarna Nuda 900.
Ahead of its yearly gathering of MV Agusta enthusiasts (this year marking 60 years of the famous brand), the Italian company’s CEO Giovanni Castiglioni sat down with Moto.it to answer some questions about the state of the company, the upcoming MV Agusta Rivale, and the future MV Agutsa F4. While Castiglioni confirmed the name of the company’s upcoming street-bike-meets-enduro model, perhaps the most interesting insight was the company’s philosophy on the F4 design, and what the next model year could hold for one of the industry’s most iconic motorcycles.
I will be honest about my ego, I like being right…but that doesn’t mean that sometimes I wish I was wrong, and such is the case with the delivery date of the beautiful MV Agusta F3 Serie Oro. It is hard to believe that we first saw the MV Agusta F3 break cover back in October 2010, with the Italian company’s three-cylindered supersport being spied and rumored well before even that date, as far back as 2009. Then breaking the hearts of many Italian motorcycle fans, MV Agusta announced that the F3 would not be a 2011 model year bike.
Having issues getting its parts suppliers to deal with a company with a horrible credit record, pricing of the MV Agusta F3 quickly rose from $9,000, to $10,000, and then finally to $13,495 MSRP (Note: All US bikes will comes with a quick-shifter, pushing the MSRP now to $13,995). This of course would not be the price for the limited edition MV Agusta F3 Serie Oro, which was set to sell ahead of the base model. At $27,900 MSRP, the “gold series” F3 has been operating on a similar sliding scale as the price tag of the base model, as the delivery date of the bike was first pushed back from March, to May, and now is set for early July. But wait, there’s more.
Finally making its public debut, the MV Agusta Brutale 675 was easily one of the most anticipated motorcycles of the 2011 EICMA show. Representing Varese’s commitment to more affordable motorcycles, the Brutale 675 comes with a €8,990 price tag in the EU (US pricing is still up in the air, but should be competitive with the Triumph Street Triple). No exactly a surprise in its design, the 2012 MV Agusta Brutale 675 is true to the Brutale format, and follows the lines of the F3 supersport…without fairings of course.
In person, the MV Agusta Brutale 675 comes with the fit and finish you would expect from the historic Italian brand. For as much as I bag on MV Agusta for its various monetary and business troubles, the Italian factory is trying to make available a gorgeous motorcycle at a very attractive price tag. For all the concerns made about how MV Agusta was going “down market” with its brand, the basic bullet points of what defines an MV still remain true with the Brutale 675, which should make it a winner when it comes to market.