Motorcycle sales in the United States might be tanking, but things are looking fairly positive across the pond in Europe, as the ACEM reports a 4.7% increase in motorcycle sales for Q1 2018, for a total of 203,853 units sold in the first three months of this year. The increase in sales is due to key markets like France (+9.1%), Germany (+1.9%), and the UK (+7.4%) showing good growth, compared to Q1 2017. However, not all the European countries are showing increases in motorcycle sales, with the Czech Republic (-17.3%), Poland (-28.7%), and Austria (-18.9%) pulling the sales growth figure down considerably. Not all segments are growing too. While the big bikes are seeing sales increases, European sales for mopeds are down considerably for Q1 2018 (40.2%), to the tune of a 24,996 unit sales decline over last year.
With all the new motorcycles for the 2017 model year debuting right now, it might seem counter-intuitive that this would be the right time to make a trip down to your local motorcycle dealership, but it is. Let me explain. After seeing a modest rebounding of sales and momentum from the recession, this year has been a stumbling block for the motorcycle industry, with sales at the beginning of the year building slowly, before tapering off later in the summer and early fall. Economic indicators are up, unemployment is down, but the third quarter results from around the industry are pointing to the US motorcycle market taking a market contraction for 2016. The reason for this is uncertainty.
Tire sales for the first quarter of the year are down 12.7%. It’s certainly not great news, but why are we publishing this figure for you? Because tire sales are the best indicator of how active motorcyclists are during the riding season. With tire sales down 12.7% retailers and brands can expect similar downward trends in apparel, parts, and service items during the same time period.
You can account for the sales drop through a number of factors, though one has to certainly consider the unseasonably cold winter (Polar Vortex) that occurred in the United States — except for us Californians, who just had an extended autumn, despite a slew of new ski gear.
Three points makes a trend, so refrain from the high-fives and ching-ching’s, but European bike sales are finally showing signs of life after seeing steady growth in January and February, compared to last year.
With motorcycle sales up 14.8%, and combined motorcycle and moped sales up 8.6%, two-wheelers in Europe seem to be headed in the right direction.
While we have mostly been lamenting the loss of the European motorcycle market, thanks chiefly to the Spanish and Italian economies, things here in the United States appear to be a bit tougher than was thought. While Americans contemplate whether or not we are headed into a double-dip recession, the American motorcycle market certainly seems to be headed that way. While last year showed signs that motorcycling in the US had hit rock-bottom, and even posted very modest signs of growth, the first quarter of 2013 is anything but reassuring. With the US motorcycle market down 14.7% overall in Q1 2013, the MIC is reporting losses pretty much across the board (off-highway bike sales are more or less flat).
Here’s a random factoid delivered in the form of a question for you: when looking at the metrics for the , which city do you think is responsible for the most readers? We are an American-based website after all, so your top picks might be New York, Los Angeles, or maybe San Francisco, right? Nope. Half our traffic does come from abroad though, so maybe London? Paris? Rome? Barcelona? Wrong again dear readers, because when it comes to a single city consuming the moto-goodness that we publish on a daily basis, none of them have anything on Jakarta, Indonesia (yes, the title of article gave that one away, huh?).
I recently talked about this phenomenon with another online motojournalist, who was experiencing the same trend, and he concluded that it must be employees using proxy servers so they can read blog while at work. I disagreed however, and when looking at where the industry as a whole is currently headed, I think there is something much more basic at play here. Developing countries are the future of motorcycling, and right now Southeast Asia is a hot bed of growth for motorcycle sales. With a less developed infrastructure, and still a need to get from Point A to Point B, motorcycles provide a cheap and effective means of transportation in countries like Indonesia, and for many, motorcycles have become a way of life.
The Motorcycle Industry Council is reporting that US motorcycle sales are up 7% in Q1 of 2011, with 102,547 units being sold in the year’s first three months. Leading the charge were scooter sales, which were up nearly 50% to 6,246 units, while on-road units were up as well, pushing 70,879 units in Q1 (a 6.9% gain).
Despite the strong numbers from on-road and dual-sport models, off-road vehicles did not fare as well, with ATV sales down 16% and off-road motorcycle sales down 5.5% (47,702 & 18,725 units respectively), making 2011 still a mixed bag depending on what side of the industry you are on.
Honda North America is reporting that its combined motorcycle, ATV, and personal water craft sales fell by 52% last quarter, compared to last year’s numbers. For motorcycles alone, Honda’s North American new unit sales totaled 45,000, or a reduction of about 47% from last year’s marks, whereas the company’s total motorcycle sales totaled 72,000 units, nearly half of the 150,000 units sold last year. For its entire fiscal year, Honda’s North American motorcycles segment sales totaled 320,000 units, or a drop of 29%. All eyes will on this quarter to see if the company can turn around this death-spiral in what is usually the best time of the season as far as motorcycle sales go. Source: PowerSports Business