BMW Motorrad is looking for new ways to get motorcyclists on the German brand’s two-wheelers, and as such BMW has created its “Rent a Ride” program. The name sort of gives things away, as the BMW “Rent a Ride” service is a short-term rental program that will be based out of BMW dealerships.
The concept is in its pilot phase right now, and focused on the German, Austrian, and French markets, with two dealers from each of these markets having a small fleet of motorcycles that renters can choose from.
If successful, the BMW “Rent a Ride” program will be rolled out to all BMW Motorrad dealers, effectively giving the German brand the largest motorcycle rental network in the world.
