MotoAmerica’s Shelina Moreda Is the Newest CoverGirl

Outside of an exploratory time in college, I will admit to a certain amount of naiveté when it comes to women’s makeup, but I do know a few things about motorcycle racing, and a little bit more about the motorcycle industry as a whole, which is why today’s news is a pretty big deal. Motorcycle racer and motorcycle school instructor Shelina Moreda has been named the newest CoverGirl, as the American cosmetic brand is looking to broaden its reach with women, which in turn also helps the motorcycle industry broaden its reach with women. Moreda is known best for racing in the MotoAmerica paddock, along with stints abroad, racing in China, Japan, Qatar, and Spain.

Alta Adds Enduro Model to Its Electric Lineup

The electric motorcycle lineup from Alta Motors quietly grew larger today, with the San Francisco startup adding an electric enduro model to its range. As such, say hello to the 2018 Alta Motors Redshift EX. The bike is pretty straightforward, as it takes the motocross-focused Redshift MX, makes some chassis changes and adds a license plate, so you can go shredding off-road and on-road alike. To the finer details, the chassis changes include an 18″ rear wheel, narrower rake and larger offset, a WP rear shock with a custom reservoir, a smaller rear brake, and Metzeler 6 Days Extreme tires. All of this adds up to a 275 lbs electric motorcycle (which is kind of a thing right now) with 40hp at the rear wheel, and 120 lbs•ft of torque at the countershaft sprocket.

Ben Spies Making a Return to Motorcycle Racing?

Could we see the return of Ben Spies to motorcycle racing? That’s the talk of the paddock right now, and the former MotoGP racer is helping fuel the fires with his social media posts. Our sources point to Spies gearing up for a return to domestic racing, as he looks to ride in the MotoAmerica Championship (presumably on a superbike), and possibly also as a team owner as well, fielding his own entry. This should come as a surprising but welcomed bit of news to motorcycle racing fans, as the 33-year-old seemingly retired from motorcycle racing after the 2013 MotoGP Championship season, after extensive damage to his shoulders seemed to rule him out of a future of racing motorcycles.

Ducati Will Stay as a Part of Volkswagen

Reports out of Italy are confirming the news that Ducati will remain as a part of the Volkswagen Group, with the German company ceasing its pursuits of divesting the Italian motorcycle company from its ranks. This shouldn’t come as a surprise to anyone following Ducati’s business situation, as reports of the divestiture stalling out were circulating this time last month. The news seems to come with a bonus, with Ducati CEO Claudio Domenicali reportedly confirming the news internally (other reports quote Audi CEO Rupert Stadler doing the same as well). With that, Evercore Partners – the investment bank that was hired to solicit bids on Ducati Motor Holding – will stop pursuing brands that may want to see Ducati within their corporate holdings.

Rumor: Street-Touring Version of the Kawasaki H2 Coming?

I like this rumor. I like what this rumor says. And, I like that this rumor doesn’t seem to go away. The scuttlebutt of the motorcycle industry right now is suggesting that the street-shredding Kawasaki Ninja H2 might be joined by a sport-touring variant. This Kawasaki Ninja H2 GT – as some are calling it – takes the potent supercharged liter-bike, and makes it a little bit better suited for long-distance riding…well, as better suited to touring that a 200hp+ fire-breathing motorcycle can be. It remains to be seen how Kawasaki plans to expand its supercharger lineup of motorcycles: whether these rumored new machines will vary slightly in form-factor to accommodate different kinds of riding (using the current H2 as a platform for new models), or if Kawasaki will debut an all-new chassis design for these rumored motorcycles.

Solid-State Batteries, A Game-Changer for EVs?

This week’s big news is that California is looking at how it can join China, France, The Netherlands, and the United Kingdom in the banning of internal combustion engines in the coming decade(s), a move that will surely be a shot in the arm for electric vehicles. While the social and political pressures are coming into alignment for electric cars, trucks, and motorcycles, the technology for these next-generation vehicles is still not fully baked, and the biggest rate-limiter for EVs are their batteries. That is about to change, however, with solid-state batteries (a battery that has both solid electrodes and solid electrolytes) looking like the silver bullet that could make electric vehicles comparable in performance and price to their internal combustion counterparts.

Investigator Releases Report on Nicky Hayden Crash

On May 17th, 2017, Nicky Hayden was out training on his bicycle, near the Adriatic Coast, when he was struck by car in an intersection very close to the Misano World Circuit. The incident would prove to be a fateful one, and send ripples through the motorcycle industry, as Hayden died five days later in a hospital outside of Rimini, Italy. Since then, the accident has been under investigation by the local prosecutor, and the results of that forensic investigation have now been released to the public. Reconstructing the incident through statements made by the driver, eyewitnesses, and CCTV video footage, the investigation has found fault on both sides of the crash – assigning 30% of the blame to Nicky Hayden, for running the stop sign, and 70% of the blame to the driver, for excessive speed.

California Considers Killing Internal Combustion

Bloomberg is reporting that California Governor Jerry Brown is considering ways to ban the sale of vehicles that use internal combustion engines – a move that could have massive implications not only for vehicle sales, the environment, but potentially the motorcycle industry as well. Still in the early days of consideration, the news comes from remarks made by Mary Nichols, who is the Chairman of the California Air Resources Board (CARB), and her remarks and relaying of thought from Gov. Brown don’t make it clear if the ban would apply only to passenger vehicles, or if it would include modes of transportation like trucks, commercial vehicles, and motorcycles. However, the move mimics similar bans that we have already seen in places like China, and follows a trend that is catching on in European countries as well.

MV Agusta F4 LH44 Limited Edition Debuts

Italian motorcycle maker MV Agusta, and Formula 1 star Lewis Hamilton have re-upped their contract for collaboration, and one of the first fruits of that labor is a limited edition MV Agusta F4 superbike. Confirming our story from earlier today, the MV Agusta F4 LH44 picks up where the MV Agusta Dragster RR LH44 left off, adding Hamilton’s “unique” tastes and stylings to MV Agusta’s tapestry of motorcycles. Like with the MV Agusta F4 RC, the exercise is primarily visual, though like on the RC edition, MV Agusta adds its race kit to the package, which is good for a claimed 212hp. The big technical change of note is the titanium race exhaust from SC Project, which does away with the beautiful four-pipe undertail exhaust that Massimo Tamburini made famous.

Eugene Laverty Explains His 2017 WorldSBK Season

A return to World Superbike, with the bike that he came so close to winning the championship on – it all appeared like a dream opportunity for Eugene Laverty, to put himself into a position to win the title. The dream quickly turned to a nightmare, and from the start of winter testing it was clear that major work needed to be done to return the RSV4 to the front. Moving to the Milwaukee Aprilia squad understandably led to heightened expectations. In their second year in WorldSBK, the former British Superbike champions were expected to make a leap forward. Teething problems were expected with the switch from BMW to Aprilia, but not the struggles that lay ahead. “During the winter you can go in the wrong direction with the bike,” commented Laverty. “Unfortunately, that was the case for us.”

motorcycling-2-point-0

As it currently goes, I merely need to adopt the correct lifestyle aesthetics in the form of bikes and apparel and I can be part of the “club”; the actual identity of what it means to be a “rider” is devoid of the qualities that make us human and participants in society.

There are Harley riders, BMW riders, customs riders, leather-clad sport bike riders, and hipster cafe racers. In each of these demographic fragments, the specifics of what the person is riding matters more than the political, social, and/or economic standpoints of the riders themselves.

This consumerist mentality relegates the means for participation to the choice of how to exercise my purchasing power. Dominant motorcycle culture emphasizes the bike as the expression of the identity of the rider.

An apathetic culture that is centered around fetishization of commodities will reach limits to growth. Sure, motorcycles will get faster, lean better, safer, and smarter than the ones available to us. However, the market is already saturated with choices without enough reasons to pick one choice over the other.

Imagine, however, that being a motorcyclist meant more than just having two wheels spinning between your legs.

Continue Reading

hipster-trap

The “hipster” – legitimate cultural phenomena or overused punch line? As the young and the over-caffeinated discover ever more banal and superficial means of self-expression and fronting authenticity, the rest of society looks on in disgust.

Current trends indicate that the proliferation of hipsterdom has spurred on a parallel industry of bloggers, commentators, and inspired cynics to reaction. The quantity of rolled-eyes and judgmental stares is proportionally tracking the sales in raw denim and aviators.

Bullshit Hipster Bike Videos” is a relative newcomer to the cacophony of grumpy social critics incensed at the sight of the displaced café lumberjack. Since its inception in August of 2013, the author of the blog has excoriated these neo-café racers, amateur moto-philosophers, and urban aesthetes with their penchant for “classic” metal.

Continue Reading

Video: A Different Kind of Race in Dakar

01/12/2012 @ 12:35 pm, by Jensen Beeler10 COMMENTS

With the Dakar Rally a little over halfway through its 32nd running, the historic race has yet to show a decisive winner between the Despres/Coma grudge match. Shifting from its African namesake in 2009 because of safety concerns, the rally now takes place in South America instead. Some fans of The Dakar lament this change, citing various reasons for their desire to see the race continue on African soil, but beyond sentimental reasons, I would wager this year’s venues of Argentina, Chile, and Peru provide just as stunning and challenging of a course as the old Paris to Dakar route ever did.

I have done my fair share of traveling through this job and my previous lives, but for some reason I have yet to step foot onto the African soil, which is something I hope to change this year. Thinking about the landscapes I grew up watching during the “original” Dakar, Africa seems every bit the National Geographic adventure I believe it to be, and of course the Boy Scout in me would cherish a night under the African savanna’s sky.

Continuing a vein we have been exploring this week though, the motorcycle culture in Africa is something entirely different to our Americanized perspective on motorcycling. Often the more reliable means of transportation between cities and villages, I have partially gotten to know motorcycles in Africa through my experience with the folks from Riders for Health, but the cultural element to this is something I have yet to truly understand. Maybe this music video for Parachute Youth gets us all a little bit closer to that understanding, and in the process brings us back to where we ourselves started on two wheels as well. Thanks for the tip Q$-Bling!

Continue Reading