The Italian press is one of those entities that you have to both love and hate at the same time. Rumors are swirling today in Italy about a possible merger between Ducati and Piaggio that is being investigated by strategy consulting firm McKinsey & Co. According to reports, the goal of  such a merger would be to create one large Italian motorcycle manufacturer capable of competing with the Japanese Four. However like all good gossip, you have to consider the source and run things past the smell test, and this rumor smells like something fanciful made up by the Italian media.