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Mattighofen

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Asphalt & Rubber regulars should be aware by now that Spanish trails/enduro manufacturer Gas Gas is in a bit of financial trouble, and is now up for liquidation. One of the suitors of Gas Gas is of course KTM, as the Austrian company is likely eager to add a robust trials machine to its lineup.

There’s a slight problem with that thought though: the Gas Gas employees are well aware of what happened to Husqvarna and its Italian employees, after KTM purchased the Swedish brand from BMW Motorrad, and moved Husky’s Italian operations to Austria.

We don’t think we need to parse too many words explaining the position of some Gas Gas employees, this video says it quite well enough. Watch it, after the jump.

KTM has been the highest volume producing European motorcycle company for the past two years running, and zie Austrians are looking to make that a trend in 2014.

As such, the Austrian brand will has some stiff competition this year, seeing as BMW Motorrad already broke last year’s sales figure in the first 11 months of this year — an impressive feat, to be certain.

KTM has the advantage of dabbling in small-displacement machines, with KTM-branded bike coming out of India, courtesy of its minority owner Bajaj. The Indian market has been a larger contributor to KTM’s sales success, but things have been growing in Austria as well.

Announcing that the company’s Mattighofen factory reach 100,000 units this year, for the first time ever, KTM is already celebrating some sales success.

Ever since Pierer Industrie AG bought Husqvarna from the BMW Group, there has been a great deal of speculation as to how the Italian-based Swedish-born brand would fit within the KTM empire. With zie Austrians needing another dirt bike marque like a hole in the head, it was curious to see KTM add a third off-road brand name to its stable of two-wheeled machines.

Adding even more intrigue to the situation, Stefan Pierer announced that he would discontinue Husqvarna’s pursuit of on-road machines with his acquisition, starting with the Husqvarna Nuda 900, and that he would also be closing down the bulk of the brand’s very beleaguered Italian operations, much to the chagrin of local officials and worker unions.

Now, the next chapter of Husqvarna is set to unfold, with the announcement of a new company, Husqvarna Sportmotorcycle GmbH, which unsurprisingly will be based in Mattighofen, Austria and will build off the technology that Husaberg has developed, while using the more recognizable Husqvarna name.

If you needed some bike-build porn for your Monday, then you have come to the right place. Taking a look behind the scenes of KTM’s factory in Mattighofen, Austria, Red Bull has put together a quick video on what goes into building the motorcycles that so often bear the energy drink company’s logos.

There may not be a lot of new insights given by the words of KTM Product Manager Joachim Sauer and KTM PR Manager Thomas Kuttruf, though there is some good two-wheeled romanticism going on here, but if you wanted a glimpse into KTM’s factory, with some well-done photography, here is your chance.