A bit of news that has gone under the radar: at the Frankfurt Auto Show, Volkswagen Group Chairman Matthias Muller dropped a bombshell, saying that the German company’s house of brands would all have a fully electrified lineup of vehicles by 2030 – at the latest.

The initiative is called Roadmap E, and while Volkswagen is focusing mostly on it automotive holdings, the Germans have made obvious signs that they are including their Italian motorcycle company, Ducati, in this push to go electric.

The most obvious indication comes from the company’s press statement. In it, the Volkswagen Group says that by 2030 “there will be at least one electrified version of each of the 300 or so Group models across all brands and markets.”