Rumors of a New Aprilia RSV4 Begin

This is the 10th year of the Aprilia RSV4 superbike, and despite that duration, the V4 superbike remains one of the top machines that you can stick in your garage. Part of this is due to the fact that the RSV4 is an incredibly well-engineered high-tech motorcycle. After all, it was the first superbike to use an inertial measurement unit (IMU) in conjunction with traction control, and one of the first superbikes to have a ride-by-wire throttle. The other part of Aprilia’s dominance comes down to the fact that the Italian brand has consistently updated the RSV4 every couple of years, helping keep it at the sharp end of the superbike stick. Now if you believe the rumors, the 2019 model year will be no different.

Cameron Beaubier Headed to WorldSBK for 2019?

When you talk to veterans of motorcycle racing about which American could be the next champion at the international level of the sport, one name is almost always included in that very short list: Cameron Beaubier. This is not only because of Beaubier’s status as a two-time MotoAmerica Superbike champion, but also his experience abroad. A promising young rider, Beaubier impressed during the 2007 Red Bull Rookies Cup season, which found him some riders on the international stage before returning to the USA. Now a proven talent on domestic soil, along with his experience abroad, Beaubier is an easy pick to make when looking for Americans to promote to a paddock like the WorldSBK Championship. And now that is exactly the case, with the Cameron Beaubier tipped for ride in World Superbike next season.

More Details on the KTM 790 Adventure R Emerge

The KTM 790 Duke hasn’t even made it to American soil yet — though, it strangely can race in the production middleweight class at Pikes Peak… — and we are already talking about its off-roading sibling, the KTM 790 Adventure R. Built around the same 799cc parallel-twin engine found in the Duke model, the Adventure variant takes things to a whole new level for ADV riders. Promising light weight, plenty of off-road power, and Dakar-inspired chassis components, this should be the adventure-tourer that dual-sport riders have been asking for. With the production version of the KTM 790 Adventure R set to debut later this year at the annual industry trade shows, most of our appetite has been sustained by the prototype bike, which has been making the marketing rounds.

Tom Sykes, Where Will You Be Racing Next Year?

With Jonathan Rea’s future firmly set at the Kawasaki Racing Team, the focus this past weekend at Laguna Seca was on the future of his teammate, Tom Sykes. The Yorkshire man had spared few words in the media for his team and teammate in the days ahead of the California round, and he certainly wasn’t holding too much back once he was at Laguna Seca. You could almost smell the smoke emanating from Sykes, a result of the bridge that was being burned behind him. Sykes is 99.9% not riding with Kawasaki for the 2019 World Superbike Championship season, and he finds himself as one of the top picks in the paddock in the rider market. Chaz Davies is another top rider who is highly sought after in the paddock, and he is likely to remain at Ducati.

Moto2 Builders Out Testing the Triumph Triple

The 2019 Moto2 Championship is rapidly approaching, and next year’s season sees the introduction of a new spec-engine platform. Using a 765cc three-cylinder engine from Triumph, Moto2 competitors have begun testing their new chassis designs for the British triple. Out in Aragon, we get our first glimpse of the front-running race bike providers: Kalex, KTM, and NTS, as well as Triumph’s own test mule, which uses a Daytona 675 chassis. Shaking down their machines ahead of the start of next season, bike manufacturers focused on learning the new race engine and its accompanying spec-ECU. The Kalex was ridden by Moto2 racer Alex Marquez and test rider Jesko Raffin; on the KTM was Julian Simon and test rider Ricky Cardús; and on the NTS was Moto2/MotoGP veteran Alex de Angelis.

Polaris Moving Production to Europe Because of Tariffs?

President Trump’s trade war is about to see another player in the motorcycle industry jump ship from American soil, and this time it is heavyweight Polaris Industries. According to a report by the Minneapolis/St. Paul Business Journal, Polaris is considering moving some of its production capacity to Europe, eyeing a production facility in Poland that would build units for the European market. The move is a direct response to the retaliatory tariffs imposed by the European Union on motorcycle imports, which itself was a response to the Trump Administration’s taxing of steel and aluminum imports.

Here’s Why Suzuki’s New Factory Is Such a Big Deal

One of the more overlooked announcements this week is perhaps one of the bigger ones we have seen in a while, as Suzuki Motor Corp has announced the creation of a new manufacturing plant in Hamamatsu, Japan. The new factory combines engineering, development, engine production, and vehicle assembly into one location, which will streamline operations, increase efficiency, and reduce production costs on Suzuki’s Japanese-made motorcycle models. Over 40 acres in size, the new factory is massive, and it sits in the Miyakoda district of Hamamatsu. Part of a five-year consolidation plan, the new factory replaces an engineering and development facility in Ryuyo; an engine production plant in Takatsuka; and a motorcycle assembly line in Toyokawa.

Take a Look at the Norton Atlas, Another British Scrambler

Today we get another look at Norton’s 650cc project, now named the Norton Atlas. We have already seen concept sketches for this British scrambler, and now Norton is showing us some engineering renders. This is because the physical machine should debut later this year, at the NEC bike show in November. Details are still vague and light, but we do know that the 650cc parallel-twin engine will piggyback off the work done for Norton’s V4 superbike. Essentially the using the V4 engine with its rear cylinders lopped off, the parallel-twin engine shares the same head, pistons, valves, etc as the V4 bike. Several flavors of the Atlas are expected to come to market, with 70hp and 100hp naturally aspirated versions already planned, as well as a supercharged version that is said to clear 175hp.

Limited Edition Celebrates 25 Years of the Ducati Monster

This year marks the 25th year of the Ducati Monster, one of the most iconic motorcycles ever to come out of the Borgo Panigale assembly line. To commemorate this 25-year mark, we have the aptly named Ducati Monster 1200 25° Anniversario. A special edition version of the Italian naked bike, only 500 Anniversario models will be produced for the world’s market, with the highlight being the machine’s tricolore livery and gold frame and wheels. Mostly an aesthetic exercise, the Ducati Monster 1200 25° Anniversario comes with some top-shelf parts, and a number of pieces to make this a unique member of any Ducatisti’s garage. Key features include Öhlins suspension, forged Marchesini wheels, and Ducati’s up/down quickshifter mechanism.

Harley-Davidson Moving Production Because of Trade War

We have already reported on the European Union’s 25% tariff increase (6% to 31%) on American-made motorcycles, and how those import taxes are going to affect in particular Harley-Davidson. The short version: not well. Seeing that writing on the wall, Harley-Davidson has responded to Europe’s retaliatory tariffs, though it is perhaps not the response that the American government was hoping for when it began taxing aluminum and steel from European Union member states. As such, Harley-Davidson plans to shift its production for motorcycles destined to the European market from its factories in the United States to it facilities abroad.

MAG Concludes Chapter 11 Proceedings

04/06/2018 @ 3:04 pm, by Jensen BeelerADD COMMENTS

The Motorsport Aftermarket Group (MAG) announced that it has successfully concluded its Chapter 11 proceedings, after the bankruptcy court accepted the company’s plan for reorganization and debt recapitalization.

As a result of the bankruptcy process, MAG is under new ownership, with creditors Monomoy Capital Partners, BlueMountain Capital, and Contrarian Partners now in control of the massive motorcycle parts, apparel, and commerce conglomerate.

For those who don’t recall, MAG entered Chapter 11 back in November 2017, with the debts of the company spreading out through the group’s many owned brands. 

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Two Enthusiasts Podcast #67 – Piano Tuners

12/05/2017 @ 1:16 pm, by Jensen BeelerADD COMMENTS

In Episode 67 of the Two Enthusiasts Podcast we cover some big news in the industry. We start by talking about the MAG Group’s recent bankruptcy announcement, and Yamaha’s recent stock buyback, both of which came within a week of each other and are rather complicated to explain.

Our focus then moves to racing, as Ben Spies announced that he will be returning to motorcycle racing, though now on a dirt bike. This launches us into a discussion about bringing up talent to the top levels of motorcycle racing, and how yesterday’s formula for making a champion doesn’t apply to today.

This then spurs a conversation about the changing landscape of the motorcycle industry, and how two-wheeled brands will have to adapt from baby-boomer focused strategies to a focus on younger generations.

The show is pretty interesting and covers a wide-range of topics that are percolating in the industry right now. We hope you will join the conversation, and leave us some audio comments at our new email address: twoenthusiasts@gmail.com

One last note for our Californian listeners, we will be doing a live show at the Dainese D-Store in San Franciscoon December 13th, at 6:30pm (the show mentions an incorrect time, as schedules have changed since we recorded the show). We hope to see you there!

You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well.

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MAG Files for Chapter 11

11/16/2017 @ 1:14 am, by Jensen BeelerADD COMMENTS

The Motorsport Aftermarket Group (MAG) is not a name that motorcycle enthusiasts are usually familiar with, but the family of brands that the company owns certainly is: Performance Machine wheels, Renthal handlebars, Vance & Hines exhausts, Tucker Rocky, J&P Cycles, etc.

The network of brands has been struggling over the recent years though, and today we learn that many of them will be filing for Chapter 11 bankruptcy, while the overarching MAG Group business restructures its debt and finds new ownership.

While this is not the sexiest news story to happen in the motorcycle industry this year, it is certainly one of the most important and complicated. As such, we will try to break it down in a digestible way for you.

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MAG Merging Motorcycle-Superstore into J&P Cycles

12/30/2016 @ 12:46 pm, by Jensen Beeler7 COMMENTS

There is more movement in the online retail space for motorcycles, as the Motorsport Aftermarket Group (MAG) is reported to be merging its two online stores: Motorcycle-Superstore and J&P Cycles.

According to Powersports Business, the Motorcycle-Superstore will be merged into J&P Cycles some time in 2017, consolidating its two online stores into one. It is expected that many of the staff at Motorcycle-Superstore will be let go during the merger.

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Cycle News Acquired by Powersport Media, LLC

03/03/2016 @ 6:18 pm, by Jensen Beeler17 COMMENTS

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The MAG Retail Group has  completely divested itself of its media holdings, as we can now bring you word regarding the sale of Cycle News to the newly formed Powersport Media LLC company, which was founded by Sean Finley, Bryan Robb, and Jesse Ziegler.

In the interest of transparency, Asphalt & Rubber readers should be aware of the fact that Finely and Robb also own Digital Throttle, an advertising network that caters to the motorcycle and automotive industries, and that Asphalt & Rubber is one of Digital Throttle’s clients, as is Cycle News.

Back to the matter at hand, the change in ownership for Cycle News is the second such change in recent times, as Cycle News was sold to MAG near the end for 2010.

Industry gossip suggests that this deal likely saved Cycle News from following the fate of its sister publication, Motorcycle USA, which was shutdown last week.

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Motorcycle USA Closing Its Doors After 20 Years

02/24/2016 @ 4:32 pm, by Jensen Beeler36 COMMENTS

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After 20 years of service, Motorcycle USA is going to shut its doors at the end of this week.

The news is a shock to anyone in the industry, as Motorcycle USA was one of the largest daily news outlets in the space, with extensive industry knowledge, racing coverage, and bike reviews on its pages.

The news came over Twitter, though we are sure that the MotoUSA team will have a prepared statement on their site shortly, which will explain the MAG Retail Groups decision more clearly.

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Motorsport Aftermarket Group (MAG) is probably not a name that many of our readers are familiar with, but it is the company behind brands like Performance Machine wheels, Roland Sands Design, Renthal handlebars, Vance & Hines exhausts, along with a list of other lesser-known aftermarket brands. Straying from its namesake, MAG made some waves recently when it acquired the Motorcycle Superstore online retail outlet.

Another story of interest involves a division of Motorsport Aftermarket Group: the MAG Media Group (MMG), which bought Cycle News back in 2010 and acquired Motorcycle USA with the Motorcycle Superstore purchase. Owning one of the oldest print publications in the business, as well as the largest web-based publication in the industry, MAG has realigned its MMG operations to consolidate the management of the two publications, with longtime editor Paul Carruthers taking on the role of Editorial Director in the business reshuffling.

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MAG Acquires Motorcycle Superstore

03/27/2012 @ 3:16 pm, by Jensen Beeler2 COMMENTS

The Motorcycle Aftermarket Group (MAG) continues to be a force of acquisition in the motorcycle industry, as the group has announced its purchase of Motorcycle Superstore. Forming from the purchase a Death Staresque retail group with Motorcycle Superstore and J&P Cycles, MAG has added one of the largest online retailers of sport, street, & off-road motorcycle products to its existing interest in the largest online v-twin parts and accessories retailer.

“Since founding Superstore 14 years ago, I’ve seen it grow from a humble start-up to one of the nation’s largest retailers in the powersports industry,” said Motorcycle Superstore Founder Don Becklin. “Joining forces with J&P Cycles and creating the Retail Group represents an exciting new opportunity. Superstore has found a strategic partner that opens the door to more success and growth for all parties involved.”

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Cycle News Acquired by Motorsport Aftermarket Group

11/23/2010 @ 4:29 pm, by Jensen Beeler3 COMMENTS

After 40 years of covering the motorcycle industry, weekly magazine Cycle News ceased publishing nearly three months ago, survived only its website. It looks like the brand will live on though, as Cycle News has been acquired by the Motorsport Aftermarket Group (MAG), the owner of such brands like Vance & Hines, Renthal, and Performance Machine. MAG will now own and operate the cyclenews.com site, and will bring back former editor Paul Carruthers, who left Cycle News right before it stopped publication. MAG plans on focusing with an online publication strategy, with the possibility of a print edition coming out at some later time.

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