The Future of Fast, A Review of the Alta Redshift MXR

I always joke with industry folk that “it’s called Asphalt & Rubber for a reason,” as I am a dyed in the wool street bike guy. So when Alta Motors invited A&R to ride the new Alta Redshift MXR, I knew there were better people for the job than I. This is where heterosexual life partner Carlin Dunne comes into the mix. On top of being one of the fastest men ever up Pikes Peak on two wheels, as well as the fastest electric motorcycle to compete in The Race to the Clouds, Carlin is an accomplished off-road racer – both with and without a motor between his legs. So, we sent Carlin down to Southern California to ride Alta’s newest machines, and with already a bevy of time in the saddle on electric motorcycles, I can’t think of a better person’s opinion for these electron-powered off-road racers.

What A Trade War Means for Motorcycles

Strangely enough, we have talked about trade wars several times before, here on Asphalt & Rubber, as the Trump administration has been keen to use this tool in its toolbox, often with effects that reach into the motorcycle industry. The first time around, we talked about how the Trans-Pacific Partnership (TPP) affected the motorcycle industry, namely Harley-Davidson, and how the United States’ withdrawal from the agreement would likely be a negative effect for US motorcyclists. We have also had to talk about how fighting over beef imports could lead to possible tariffs on small-displacement European motorcycles in the United States, a tariff that would seriously hurt Piaggio/Vespa scooter sales and KTM dirt bike sales.

KTM and Tech3 Team Up in MotoGP for the 2019 Season

It was a shock to hear that the venerable Tech3 team would be leaving the Yamaha family, come the 2019 MotoGP season, after all Tech3 boss Hervé Poncharal cut his teeth with Yamaha. But, once the news of his move sunk in, we are not surprised to hear that he is headed to KTM for the 2019 season, as was officially announced today (and rumored for well over a week). That is right, for the 2019 MotoGP Championship, the Tech3 team – one of the most regarded satellite teams in the GP Paddock – will be racing the KTM RC16 MotoGP race bike, with full-factory machines from Austria. That last caveat is likely the tipping point and main reason for Poncharal’s switch, with Tech3 long having to put-up with having the leftovers from the Yamaha Racing factory squad.

What If Harley-Davidson and Alta Motors Had a Baby?

With the news that Harley-Davidson has invested an undisclosed sum in electric motorcycle manufacturer Alta Motors, the following concept might seem like a no-brainer. That is because the folks at Carbon Projects invisions the partnership between the two American brands as lending itself to the creation of an electric street-tracker model. Taking the heritage-focused roots of Harley-Davidson, and applying them to Alta’s Redshift platform, the resulting model is quite a looker, if we do say so. Of course, we should remember that Alta has already shown a street tracker concept of its own, displaying the Alta Motors Redshift ST concept at last year’s One Moto Show, in Portland, Oregon.

This Week’s Suzuki Hayabusa Rumor, Redux

In this installment of “This Week’s Suzuki Hayabusa Rumor,” we again take a look at the motor of this venerable sport bike. The rumor going around the interwebs right now is that the 2019 Suzuki Hayabusa will feature a “semi-automatic” gearbox. Side-stepping the part where saying a gearbox is semi-automatic is  a lot like saying someone is “semi-pregnant” (you either are, or aren’t), the rumor stems from a patent filed by Suzuki that shows a gear-shifting mechanism with the foot-shifter that doesn’t require a clutch. If this sounds a lot like an up/down quickshifter system, then you score extra bonus points today for being a rational human being, but you would be very wrong about what this whole rumor should actually be about.

Harley-Davidson Invests in Alta Motors

Harley-Davidson has announced its strategic investment in Alta Motors, which will see the two American companies co-developing two new electric motorcycle models. As one can imagine, the news has big ramifications for both brands. For Harley-Davidson, it means having access to cutting-edge electric vehicle technology, and a technical partner that can help them navigate the coming shift to electric drivetrains. And for Alta Motors the news is perhaps even more impactful, as Harley-Davidson brings not only a key monetary investment into the San Francisco startup, but the deal likely provides access to a variety of assets for Alta, namely purchasing power with parts supplier, access to a worldwide dealer network, and instant credibility with other future investors.

Here Comes a New Complaint About Californian Drivers…

If you are riding in California anytime soon, you might want to think twice before blaming the state’s fleet of drivers, as The Golden State just made it legal for self-driving cars to operate without a human behind the wheel. While similar actions have stalled in the US Congress (the SELF DRIVE ACT is stuck in a Senate committee), states have begun to take matters into their own hands, like they did in Arizona. That is right, the dawn of truly autonomous vehicles has just arrived, and it is primed to change the driving landscape as we know it, which by correlation means changes for the motorcycle community as well. Announced on Monday, the California Department of Motor Vehicles (DMV) approved rules that would make it legal for automated vehicles to operate without a human behind the wheel. 

BMW S675RR Concept by Nicolas Petit

I really like the idea of BMW making a supersport model, to compliment the already potent BMW S1000RR. The category is a tough one though, and it is dominated by the Japanese brands. Maybe, this is why BMW Motorrad is the perfect brand to disrupt the supersport segment. The S1000RR made a killing in the liter-bike space, because it brought European features and performance, at a Japanese price-point. Because of the success that resulted from that formula, maybe the Germans can do the same in the 600cc segment. Putting some pen and paper to this thought, Nicolas Petit has inked together a render of a proposed BMW supersport machine, which he dubs the BMW S675RR.

Say What??! – Tech3 and Yamaha Will Part Ways in 2019

If you thought the 2019 MotoGP Silly Season was already in high gear, a bombshell announcement has just put it into overdrive. Today, the Monster Yamaha Tech3 team announced that from 2019, they will be parting ways. Tech3 will no longer be a satellite Yamaha team. The split brings to an end an association of nearly 20 years with Yamaha. They first started in 1999 with Shinya Nakano and Olivier Jacque in 250cc, before switching to the premier class with the same pair in 2001. Tech3 has been a loyal partner for many years, giving up one seat to a factory-backed rider on a number of occasions, as occurred with Ben Spies, Colin Edwards, and Pol Espargaro. However, there had been a few signs of tension over the past few months.

Trademark Hints at Harley-Davidson Electric Motorcycle

Has Harley-Davidson just tipped its hand regarding its upcoming electric motorcycle? It would seem so, according to the latest trademark application to the United States Patent and Trademark Office. Registering the name “Revelation” with the USPTO, Harley-Davidson has set aside the trademark for two uses: 1) batteries for vehicles, and 2) drivetrains for electric motorcycles and vehicles. Other publications are running this story as the “Revelation” name being the moniker for Harley-Davidson’s production version of the Livewire electric motorcycle concept, but the actual trademark makes a very clear alternative to that narrative.

Two Enthusiasts Podcast #67 – Piano Tuners

12/05/2017 @ 1:16 pm, by Jensen BeelerADD COMMENTS

In Episode 67 of the Two Enthusiasts Podcast we cover some big news in the industry. We start by talking about the MAG Group’s recent bankruptcy announcement, and Yamaha’s recent stock buyback, both of which came within a week of each other and are rather complicated to explain.

Our focus then moves to racing, as Ben Spies announced that he will be returning to motorcycle racing, though now on a dirt bike. This launches us into a discussion about bringing up talent to the top levels of motorcycle racing, and how yesterday’s formula for making a champion doesn’t apply to today.

This then spurs a conversation about the changing landscape of the motorcycle industry, and how two-wheeled brands will have to adapt from baby-boomer focused strategies to a focus on younger generations.

The show is pretty interesting and covers a wide-range of topics that are percolating in the industry right now. We hope you will join the conversation, and leave us some audio comments at our new email address:

One last note for our Californian listeners, we will be doing a live show at the Dainese D-Store in San Franciscoon December 13th, at 6:30pm (the show mentions an incorrect time, as schedules have changed since we recorded the show). We hope to see you there!

You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well.

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MAG Files for Chapter 11

11/16/2017 @ 1:14 am, by Jensen BeelerADD COMMENTS

The Motorcycle Aftermarket Group (MAG) is not a name that motorcycle enthusiasts are usually familiar with, but the family of brands that the company owns certainly is: Performance Machine wheels, Renthal handlebars, Vance & Hines exhausts, Tucker Rocky, J&P Cycles, etc.

The network of brands has been struggling over the recent years though, and today we learn that many of them will be filing for Chapter 11 bankruptcy, while the overarching MAG Group business restructures its debt and finds new ownership.

While this is not the sexiest news story to happen in the motorcycle industry this year, it is certainly one of the most important and complicated. As such, we will try to break it down in a digestible way for you.

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MAG Merging Motorcycle-Superstore into J&P Cycles

12/30/2016 @ 12:46 pm, by Jensen Beeler7 COMMENTS

There is more movement in the online retail space for motorcycles, as the Motorsport Aftermarket Group (MAG) is reported to be merging its two online stores: Motorcycle-Superstore and J&P Cycles.

According to Powersports Business, the Motorcycle-Superstore will be merged into J&P Cycles some time in 2017, consolidating its two online stores into one. It is expected that many of the staff at Motorcycle-Superstore will be let go during the merger.

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Cycle News Acquired by Powersport Media, LLC

03/03/2016 @ 6:18 pm, by Jensen Beeler17 COMMENTS


The MAG Retail Group has  completely divested itself of its media holdings, as we can now bring you word regarding the sale of Cycle News to the newly formed Powersport Media LLC company, which was founded by Sean Finley, Bryan Robb, and Jesse Ziegler.

In the interest of transparency, Asphalt & Rubber readers should be aware of the fact that Finely and Robb also own Digital Throttle, an advertising network that caters to the motorcycle and automotive industries, and that Asphalt & Rubber is one of Digital Throttle’s clients, as is Cycle News.

Back to the matter at hand, the change in ownership for Cycle News is the second such change in recent times, as Cycle News was sold to MAG near the end for 2010.

Industry gossip suggests that this deal likely saved Cycle News from following the fate of its sister publication, Motorcycle USA, which was shutdown last week.

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Motorcycle USA Closing Its Doors After 20 Years

02/24/2016 @ 4:32 pm, by Jensen Beeler36 COMMENTS


After 20 years of service, Motorcycle USA is going to shut its doors at the end of this week.

The news is a shock to anyone in the industry, as Motorcycle USA was one of the largest daily news outlets in the space, with extensive industry knowledge, racing coverage, and bike reviews on its pages.

The news came over Twitter, though we are sure that the MotoUSA team will have a prepared statement on their site shortly, which will explain the MAG Retail Groups decision more clearly.

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Motorsport Aftermarket Group (MAG) is probably not a name that many of our readers are familiar with, but it is the company behind brands like Performance Machine wheels, Roland Sands Design, Renthal handlebars, Vance & Hines exhausts, along with a list of other lesser-known aftermarket brands. Straying from its namesake, MAG made some waves recently when it acquired the Motorcycle Superstore online retail outlet.

Another story of interest involves a division of Motorsport Aftermarket Group: the MAG Media Group (MMG), which bought Cycle News back in 2010 and acquired Motorcycle USA with the Motorcycle Superstore purchase. Owning one of the oldest print publications in the business, as well as the largest web-based publication in the industry, MAG has realigned its MMG operations to consolidate the management of the two publications, with longtime editor Paul Carruthers taking on the role of Editorial Director in the business reshuffling.

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MAG Acquires Motorcycle Superstore

03/27/2012 @ 3:16 pm, by Jensen Beeler2 COMMENTS

The Motorcycle Aftermarket Group (MAG) continues to be a force of acquisition in the motorcycle industry, as the group has announced its purchase of Motorcycle Superstore. Forming from the purchase a Death Staresque retail group with Motorcycle Superstore and J&P Cycles, MAG has added one of the largest online retailers of sport, street, & off-road motorcycle products to its existing interest in the largest online v-twin parts and accessories retailer.

“Since founding Superstore 14 years ago, I’ve seen it grow from a humble start-up to one of the nation’s largest retailers in the powersports industry,” said Motorcycle Superstore Founder Don Becklin. “Joining forces with J&P Cycles and creating the Retail Group represents an exciting new opportunity. Superstore has found a strategic partner that opens the door to more success and growth for all parties involved.”

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Cycle News Acquired by Motorsport Aftermarket Group

11/23/2010 @ 4:29 pm, by Jensen Beeler3 COMMENTS

After 40 years of covering the motorcycle industry, weekly magazine Cycle News ceased publishing nearly three months ago, survived only its website. It looks like the brand will live on though, as Cycle News has been acquired by the Motorsport Aftermarket Group (MAG), the owner of such brands like Vance & Hines, Renthal, and Performance Machine. MAG will now own and operate the site, and will bring back former editor Paul Carruthers, who left Cycle News right before it stopped publication. MAG plans on focusing with an online publication strategy, with the possibility of a print edition coming out at some later time.

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