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A riding buddy of mine taunted me last night about how he was going out to the supermoto track, while I’ve been itching to get out on mine…so we’re starting today off with a little homage to the Sultans of Slide, the European Luc1 supermoto team.

I hope all motorcycle racing teams take a long look at what Luc1 is doing, because they not only win on the track, but they also win at content creation. At the end of the day, professional motorcycle racing is about selling for sponsors, and Luc1 not only gets that, but they excel at it.

Take this video here, where they are joined by Dani Pedrosa, who has a little free time right now since it is MotoGP’s summer break. Good things happen.

Got a case of the Munnnndays? Don’t worry, we’ve got a little mid-day pick-me-up for you, courtesy of Michelin’s “We Are All Racers” ad campaign (note, we’re not getting paid for this).

It’s just some great on-track footage that features CEV Superbike Champion Kenny Noyes and Team Luc1’s rider Sylvain Bidart.

Click past the jump for some knee-dragging, wheel-drifting, two-wheel good times. It’ll just take a couple minutes of your time.

One of the winningest supermoto teams on the FIM circuit, Luc1 Motorsport also happens to be one of the most talented teams at promoting itself on the internet.

While 2014 was a difficult year for Luc1, especially in the FIM S1 class, the team draws some positives from the season. For us, it means some awesome supermoto footage of racers backing it in, clearing jumps, and banging handlebars. Enjoy, after the jump!

We have featured the crazy Frenchies at Luc1 Motorsport a few times before on A&R — usually when the factory Honda supermoto team is making its unique brand of gymkhana videos to thank/promote its sponsors.

Gearing up for the 2013 French Supermoto National Championship, Luc1 has put together another video that re-caps the team’s 2012 season with Sylvain Bidart, Jordan Collard, and Germain Vincenot. Full of supermoto-goodness, enjoy the video after the jump.

Winning the French Supermoto National Championship, Sylvain Bidart and the Luc1 team have a lot to be thankful for this year, and they of course couldn’t have achieved their victory without the help of their sponsors. So the French team put together a video, with some more-than-strategic product placement for the team’s main sponsors: Honda, Michelin, Ixon, & Intermarché. Is it a nine minute rolling advertisement for these brands? Absolutely. Did we watch it six times and giggle like little girls? Maybe…yeah, yeah we did.