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It was only a couple days ago that we were talking about how limited edition models have been a cash-making boon for motorcycle manufacturers, and now today we see MV Agusta proving the point, releasing a Lewis Hamilton edition of the Brutale 800 RR.

The MV Agusta Brutale 800 RR LH44, as it is known, takes the venerable street bike, and gives it the styling touches designed by the Formula One champion. The look isn’t all that different from the Dragster 800 RR LH44 that debuted three years ago, and the F4 LH44 superbike that debuted late last year.

The design of course was created in collaboration with the Castiglioni Research Center (CRC), and only 144 examples will be made available around the world.

Italian motorcycle maker MV Agusta, and Formula 1 star Lewis Hamilton have re-upped their contract for collaboration, and one of the first fruits of that labor is a limited edition MV Agusta F4 superbike.

Confirming our story from earlier today, the MV Agusta F4 LH44 picks up where the MV Agusta Dragster RR LH44 left off, adding Hamilton’s “unique” tastes and stylings to MV Agusta’s tapestry of motorcycles.

Like with the MV Agusta F4 RC, the exercise is primarily visual, though like on the RC edition, MV Agusta adds its race kit to the package, which is good for a claimed 212hp.

The big technical change of note is the titanium race exhaust from SC Project, which does away with the beautiful four-pipe undertail exhaust that Massimo Tamburini made famous, and replaces it with a single canister, a nod to Leon Camier’s current WorldSBK-spec racing machine.

Our friends at Motor.nl have a good scoop for Italian motorcycle fans, as MV Agusta is about to release later today a Lewis Hamilton edition of its iconic MV Agusta F4 motorcycle.

Like the MV Agusta Dragster RR that also brandishes the F1 stars name, this F4 is expected 1) to be mostly a visual exercise, and 2) show the furthering bond between the Italian marque and the British driver, which just renewed their contract with each other.

Meanwhile, rumors that Lewis Hamilton would wild card alongside Leon Camier at the next WorldSBK round appear to be unfounded, though profoundly intriguing to consider.

In addition to the 2016 MV Agusta Brutale 800, the other big new model release from the Varese brand is the MV Agusta Dragster RR Lewis Hamilton, a bike that pays homage to the reigning Formula 1 World Champion.

The concept is pretty simple, take MV Agusta’s already attractive Dragster RR model, and let Mr. LH44 go wild on it. The idea is to create another collectable MV Agusta model, so things stay pretty much the same for the Dragster RR’s 140hp motor and steel trellis frame.

The rest of the bike though, gets a solid going-over, by Lewis Hamilton himself, if you can believe the MV Agusta press release.