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Lauren Vickers

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Opinion/Editorial

LCR Honda: This is How You Launch a MotoGP Team

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Testing has already gotten underway and concluded at Sepang today, meaning the teams of MotoGP have released their livery for the next season with varying degrees of fanfare and showmanship. It’s no surprise then that we found a couple photos of the LCR Honda RC212V adorned with a seductive Playboy bunny affixed to it, in what surely has to be the best GP team launch in 2011.

If you read Asphalt & Rubber on a religious basis (we are your motorcycling zen temple, right?), you’ve likely divined by now that I’ll chastise just about any company that uses the premise that “sex sells” (nothing boils my blood more than this cleverly short, yet misguided maxim), and that I love a good scrappy startup that’s got more hustle than funding (case in point: A&R is a penniless motorcycle startup trying to make it in this crazy online world).

So how does a the multi-million dollar motorcycle racing team with half-naked women draped all over their machinery get such accolades from our humble motorcycle blog? Because LCR Honda is the epitome of innovation on the business side of MotoGP racing.

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Racing

There’s Never a Bunny Around When You Need One

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God bless Randy de Puniet. For whatever reason, the French LCR Honda rider has wormed his way into our hearts here at Asphalt & Rubber. At first it was because de Puniet had a penchant for crashing, perpetually misplacing his shirt, and well…being French. As the leading satellite bike rider in the 2010 season though, Randy de Puniet has found a new consistency with the LCR Honda, and has even given the factory Repsol Honda boys a run for their money on more than one occasion. We have to admit, we’ve been impressed with de Randy 2.0 this season.

de Puniet has also stayed mostly out of the gravel traps for 2010, showing a new maturity. He’s still French, pompous, and generally comes across as a playboy, but we sort of like that in our French men. Afterall, if Parisians were courteous to American tourists, the city would feel a lot like Atlanta: hot, dirty, and full of people who talk funny.

So when Randy de Puniet broke his leg during the German GP, we were crushed to hear that our favorite rider in the paddock would be out until Brno, and miss the Laguna Seca round. Our concerns of course then immediately turned to Randy’s well-being as he was being carted off for examination at Clinica Mobile.

Was he ok? Did his broad shoulders fit through the clinic’s meager doorways? Who would hold his brave hand while Dr. Costa poked and proded him with his medical “science”? We now know those answers. Video after the jump.

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