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“It’s like drinking from a firehose” is the phrase I would use over and over while telling people about my recent trip to this year’s World Ducati Week.

The three-day event attracted 81,000 rabid Ducati fans through the gates of the Misano race track, which is just a stone’s throw from Italy’s Adriatic Coast. One of the best race tracks in the world, along one of Italy’s best beaches…the recipe for success here might seem obvious.

Beyond these factors though, World Ducati Week itself is a magnet event that attracts Ducatisti from the world over by offering them the ultimate Ducati experience.







Strangely enough though, you don’t even have to be a Ducati fan to attend – though it helps – as WDW2016 is something that any motorcyclist can enjoy.

For my part in this, I will admit to having more than one Ducati in my garage (none on press loan, mind you), so consider my glass of Kool-aid aptly filled, but truthful Ducati has put together a motorcycle enthusiast agenda that other brands and venues should take note of .

As such, World Ducati Week is a great example of how to get motorcyclists excited about being…well, motorcyclists.







Ducati does this by having no shortage of events and spectacles for fans to enjoy, and while the venue is a race track, most of what makes World Ducati Week special doesn’t take place on the Misano Circuit itself.

Instead, the key to World Ducati Week’s success is the carnival atmosphere, that immerses attendees in the very best that the Ducati brand has to offer.







Audi AG has released its 2012 Interim Financial Report, and in it the German automaker has released some interesting details about its acquisition of Ducati Motor Holding. Confirming our report that the Audi Group has bought 100% of Ducati’s shares, Audi however discloses that it paid much less for the Italian motorcycle brand than was previously reported.

Disclosing a buying price of €747 million ($980 million at the exchange rate at the time of sale), perhaps the most interesting news in Audi’s report is that Ducati was actually bought by Lamborghini, making Ducati a subsidiary of the boutique Italian car-maker. This news would explain Ducati CEO Gabriele del Torchio’s appointment to the Lamborghini Board of Directors earlier last month.







A crime against motorcycling, one Lamborghini Murcielago owner may have inadvertently thrown some more fuel on the car vs. motorcycle fire with this latest bone-head move. Losing control of the Lambo outside of a BMW dealership in Como, a certain Italian driver is responsible for sending nine german two-wheelers to the scrapyard. The motorcycles were parked outside of the dealership’s showroom, as the driver and his occupant careened through the row of bikes.