“It’s like drinking from a firehose” is the phrase I would use over and over while telling people about my recent trip to this year’s World Ducati Week. The three-day event attracted 81,000 rabid Ducati fans through the gates of the Misano race track, which is just a stone’s throw from Italy’s Adriatic Coast. One of the best race tracks in the world, along one of Italy’s best beaches…the recipe for success here might seem obvious. Beyond these factors though, World Ducati Week itself is a magnet event that attracts Ducatisti from the world over by offering them the ultimate Ducati experience. Strangely enough though, you don’t even have to be a Ducati fan to attend – though it helps – as WDW2016 is something that any motorcyclist can enjoy.
Audi AG has released its 2012 Interim Financial Report, and in it the German automaker has released some interesting details about its acquisition of Ducati Motor Holding. Confirming our report that the Audi Group has bought 100% of Ducati’s shares, Audi however discloses that it paid much less for the Italian motorcycle brand than was previously reported. Disclosing a buying price of €747 million ($980 million at the exchange rate at the time of sale), perhaps the most interesting news in Audi’s report is that Ducati was actually bought by Lamborghini, making Ducati a subsidiary of the boutique Italian car-maker. This news would explain Ducati CEO Gabriele del Torchio’s appointment to the Lamborghini Board of Directors earlier last month.
A crime against motorcycling, one Lamborghini Murcielago owner may have inadvertently thrown some more fuel on the car vs. motorcycle fire with this latest bone-head move. Losing control of the Lambo outside of a BMW dealership in Como, a certain Italian driver is responsible for sending nine german two-wheelers to the scrapyard. The motorcycles were parked outside of the dealership’s showroom, as the driver and his occupant careened through the row of bikes.