MV Agusta Will Race in the Moto2 Championship

MV Agusta will make a historic return to grand prix racing, announcing its plans today to race in the Moto2 Championship with Forward Racing. The news has been rumored and talked about for quite some time, in some form or another, but now the ink has dried on the deal, and it is officially official. As such, MV Agusta will build a custom chassis around the Triumph 765 three-cylinder engine and provide factory technical assistance to the team, while Forward Racing handles the day-to-day items running the Moto2 squad. The new race bike is expected to make its debut in July of this year, and be on the grid for the 2019 season – when Moto2 switches from Honda to Triumph spec-engines.

Aprilia Racing Certified Dealers Coming to the USA

Soon Aprilia dealers in the United States will begin flexing their racing prowess, with a new certification program from Aprilia Racing. The certification program hopes to leverage Aprilia’s racing experience on the international stage, and thus turn Aprilia dealerships into performance shops capable of honing Aprilia’s motorcycles for track use. As such, Aprilia Racing certified dealerships will have access to a host of performance parts that Aprilia Racing has developed back in Italy, during the course of their racing programs in MotoGP and WorldSBK. In order to obtain certification though, dealership technicians will have to participate in a specific training program with Aprilia Racing, which will focus on setting up motorcycle electronics, chassis, and engines.

Nicky Hayden Photo Exhibition Opens at Imola

An exhibition of Nicky Hayden photographs, by the Italian photographer Mirco Lazzari, opened during the Imola WorldSBK round, aptly named “A Million Dollar Smile”. With 69 photographs depicting the American’s international career, it provided a reminder to fans of what made the Kentucky Kid so popular. For Lazzari, the challenge of finding the correct pictures was a trying time ,with weeks spent to ensure he struck the right chord, as the first anniversary of Hayden’s death approaches. “I wanted to create an exhibition for Nicky, and it was very emotional because Nicky was a rider that gave all of us a lot of emotions,” said Lazzari. “He meant a lot to so many fans and to the sport, so I wanted to do this exhibition because he is missed by so many people.”

The Only Motorcycle Statistic That’s Worth a Damn

Every year the Governors Highway Safety Association (GHSA) releases data about motorcycle fatalities in the United States. The results are never that surprising, and despite some fluctuations year-to-year, the basic takeaways are always the same. Motorcyclists are way more likely to die (28x more likely per mile traveled) than automobile drivers and passengers; fatal motorcycle crashes are more likely to involve alcohol than other vehicle fatalities (25% vs. 21% for passenger cars); and motorcycle fatalities closely correlate to new motorcycle sales. The figures are of course important, but reporting the results is an exercise in playing a broken record, over and over again. Except for one statistic that caught our eye this year: motorcycle fatalities as a percentage of overall vehicle fatalities.

Up-Close with the Krämer HKR EVO2 R

If I said that there was an 81hp track bike that weighed less than 280 lbs ready to race, would that be something you’d be interested in? If so, say hello to the Krämer HKR EVO2, a purpose-built track bike from Germany. Built around KTM’s 690cc single-cylinder engine, which is found in KTM 690 Duke and Husqvarna’s 701 series of bikes, the Krämer HKR EVO2 features a bespoke steel-trellis chassis, custom bodywork, and a host of top-shelf components. The real tasty part about the Krämer HKR EVO2 though is the attention to detail and the purposefulness of its design – take for instance the 12-liter XPE plastic fuel tank that doubles as a subframe, which has integrated crash sliders, and a sighting hole for easy adjustment of the rear shock damping.

Motorcycle Sales in Europe Show Strong Growth

Motorcycle sales in the United States might be tanking, but things are looking fairly positive across the pond in Europe, as the ACEM reports a 4.7% increase in motorcycle sales for Q1 2018, for a total of 203,853 units sold in the first three months of this year. The increase in sales is due to key markets like France (+9.1%), Germany (+1.9%), and the UK (+7.4%) showing good growth, compared to Q1 2017. However, not all the European countries are showing increases in motorcycle sales, with the Czech Republic (-17.3%), Poland (-28.7%), and Austria (-18.9%) pulling the sales growth figure down considerably. Not all segments are growing too. While the big bikes are seeing sales increases, European sales for mopeds are down considerably for Q1 2018 (40.2%), to the tune of a 24,996 unit sales decline over last year.

This Week’s Honda V4 Superbike Rumor

I have to admit, this rumor is more than a week old, as Japanese magazine Young Machine breathed new life into the Honda V4 superbike rumor mill about a month ago. And of course, the reality is that this rumor is much, much older than this tiny fraction of time. If you know your motorcycle news history, talk of a Honda V4 replacement for the CBR1000RR line has existed for almost two decades now…but hey, a broken clock is correct twice a day, right? So what is new from the Land of the Rising sun that we haven’t heard before? The big eye-catching component to this story is that Honda has/had a two-stage upgrade path for the CBR1000RR, of which we are about to see the second phase.

Official: Alta Motors Racing at the 2018 Erzberg Rodeo

We broke the story yesterday, but today the news is officially official: Alta Motors will race in the 2018 Ezerberg Rodeo, which is part of the Red Bull Hard Enduro series. The most grueling and difficult single-day event in motorcycle racing, the Erzberg Rodeo sees 1,500 entires whittled down into what is usually a single-digit summation of race-finishers – and not every year sees a racer cross the finish line – that’s how tough this race is. Racing for Alta Motors will be Ty Tremaine and Lyndon Poskitt, two riders with a lot of off-road experience. For those who don’t recognize those names, Tremaine is currently racing with Alta in the 2018 AMA EnduroCross series, meanwhile Poskitt has previously competed in a number of enduro events, including the Ezberg Rodeo, and most notably just soloed the 2018 Dakar Rally to completion. 

Come Drool Over SERT’s All New Endurance Race Bike

The winningest team in the FIM Endurance World Championship, the Suzuki Endurance Racing Team is the standard by which other endurance teams are measured…and that is a measuring stick that has seen a lot of use in recent seasons. This is because the FIM EWC is a hot bed for competition right now, with a bevy of factory-backed teams capable of winning on any race weekend. This has made it tough for SERT, and its riders Vincent Philippe, Etienne Masson, and Gregg Black, who currently sit sixth in the 2018 FIM Endurance World Championship standings. For this season, SERT hopes that a new racing platform will make the difference, as the French team has finally jumped onboard with the current-generation Suzuki GSX-R1000.

Johann Zarco Signs Two-Year Deal with KTM

One of the biggest dominoes of the 2018 MotoGP Silly Season has just fallen into place. Today, KTM announced that they have signed Johann Zarco to a two-year contract for the 2019 and 2020 seasons. That Zarco would leave the Monster Yamaha Tech3 squad had been widely anticipated, the only question being which factory team he would end up in. The Frenchman was an extremely hot property, after displaying blistering speed on the satellite Yamaha M1 in 2017. Zarco had offers from Suzuki, Repsol Honda, and KTM, though only Honda and KTM were in the frame for the Frenchman. Zarco and his management were still unhappy with the way Suzuki had treated the Frenchman, after the Japanese factory failed to honor a pre-contract Zarco had signed ahead of the 2017 season, choosing Alex Rins instead.

KTM has crunched the numbers on it sales for the first half of 2012, and the Austrian company has some very impressive news to share. Selling 50,233 units in the first six months of the year, KTM’s increase in sales is 36% over last year’s figures for the same time period, a gain due mainly to the company’s efforts in emerging markets like India.

Though this is the first time that Bajaj’s selling of the KTM Duke 200 has been included in KTM’s half-year report, the Austrian brand wasn’t fueled solely by its Indian sales, as KTM’s European sales were up 41% as well, giving KTM a total marketshare in the EU of 7%.

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We published some KTM Freeride videos a few months back as an example of what great motorcycle video promotion looks like. When it comes to producing outstanding promotional clips and photos, the Austrian manufacturer’s creative arms easily wrestle down consistently choice material…however their paperwork apparently leaves a little to be desired.

According to reports, KTM failed to let city officials know that it would be riding around in the Andorran Pyrenees, and subsequently did not receive the necessary permits to make its two-wheeled goodness. Because of this oversight, KTM rider and Andorran resident Cyril Despres (along with cohort Cédric Gracia) to face some fines for their galavanting. Despres and Gracia could be levied €50 to €500, which isn’t exactly going to break the bank.

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Loyal readers to Asphalt & Rubber should know by now that on semi-regular basis I like to lambast motorcycle companies, both individually and as a whole, for they’re dismal understanding of what often gets referred to as “new media” (the fact that such a title is applied to a medium that has been in commercial form for over two decades should shed some insight on the situation I’m dealing with here). Now often this tradition of mine revolves around pointing out some of the gems of imagination that emanate from our industry, which in turn leads to me saying things that result in A&R being uninvited to future events held by the company in question. C’est la vie.

Of course if you are not part of the solution, then you are part of the problem. So in the interest of trying to make the world a better place, I’ll offer these three videos by KTM as examples to the companies that have received my ire, and suggest that if you need some inspiration on how put together a rich and compelling video media campaign for a motorcycle you’ve recently launched, then compare and contrast the following with your own work-product in order to highlight your deficiencies.

Lastly, a couple points to ponder. If motorcycles are an aspirational purchase, then put some aspiration into your message. If motorcycles are an expression of individuality, then make sure your bike’s identity shines through. If motorcycles are supposed to be a form of recreation, then better damn well be grinning ear-to-ear after you are done. Videos after the jump.

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LEAKED: KTM 2012-2014 Product Road Map

08/01/2011 @ 11:33 am, by Jensen Beeler11 COMMENTS

The guys at HFL have gotten their hands on what looks like a cameraphone photo of KTM North America’s product road map for the next three model years (actually, it now looks like they just lifted the photo from BARF without giving them credit as having the story first). Showing the bikes that will hit American shores in 2012, 2013, and 2014, we get a glimpse of what new models will grace the showrooms of KTM dealers, as well as which models will be receiving facelifts and revisions. The presentation slide really speaks for itself, but perhaps the most interesting item on the list is what sounds like a 350cc version of the company’s Moto3 race bike (shown above?).

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