KTM has crunched the numbers on it sales for the first half of 2012, and the Austrian company has some very impressive news to share. Selling 50,233 units in the first six months of the year, KTM’s increase in sales is 36% over last year’s figures for the same time period, a gain due mainly to the company’s efforts in emerging markets like India.
Though this is the first time that Bajaj’s selling of the KTM Duke 200 has been included in KTM’s half-year report, the Austrian brand wasn’t fueled solely by its Indian sales, as KTM’s European sales were up 41% as well, giving KTM a total marketshare in the EU of 7%.
We published some KTM Freeride videos a few months back as an example of what great motorcycle video promotion looks like. When it comes to producing outstanding promotional clips and photos, the Austrian manufacturer’s creative arms easily wrestle down consistently choice material…however their paperwork apparently leaves a little to be desired.
According to reports, KTM failed to let city officials know that it would be riding around in the Andorran Pyrenees, and subsequently did not receive the necessary permits to make its two-wheeled goodness. Because of this oversight, KTM rider and Andorran resident Cyril Despres (along with cohort Cédric Gracia) to face some fines for their galavanting. Despres and Gracia could be levied €50 to €500, which isn’t exactly going to break the bank.
Loyal readers to Asphalt & Rubber should know by now that on semi-regular basis I like to lambast motorcycle companies, both individually and as a whole, for they’re dismal understanding of what often gets referred to as “new media” (the fact that such a title is applied to a medium that has been in commercial form for over two decades should shed some insight on the situation I’m dealing with here). Now often this tradition of mine revolves around pointing out some of the gems of imagination that emanate from our industry, which in turn leads to me saying things that result in A&R being uninvited to future events held by the company in question. C’est la vie.
Of course if you are not part of the solution, then you are part of the problem. So in the interest of trying to make the world a better place, I’ll offer these three videos by KTM as examples to the companies that have received my ire, and suggest that if you need some inspiration on how put together a rich and compelling video media campaign for a motorcycle you’ve recently launched, then compare and contrast the following with your own work-product in order to highlight your deficiencies.
Lastly, a couple points to ponder. If motorcycles are an aspirational purchase, then put some aspiration into your message. If motorcycles are an expression of individuality, then make sure your bike’s identity shines through. If motorcycles are supposed to be a form of recreation, then better damn well be grinning ear-to-ear after you are done. Videos after the jump.
The guys at HFL have gotten their hands on what looks like a cameraphone photo of KTM North America’s product road map for the next three model years (actually, it now looks like they just lifted the photo from BARF without giving them credit as having the story first). Showing the bikes that will hit American shores in 2012, 2013, and 2014, we get a glimpse of what new models will grace the showrooms of KTM dealers, as well as which models will be receiving facelifts and revisions. The presentation slide really speaks for itself, but perhaps the most interesting item on the list is what sounds like a 350cc version of the company’s Moto3 race bike (shown above?).