Marketing in the motorcycle industry is usually derivative at best, and nothing exemplifies that sentiment more than the tried and true rebel typecast that we see slung-around in advertisements on television, print, and the web. So it should perhaps not surprise us to see KTM going back to this marketing well when promoting the KTM 125 Duke.
Phat beat DJ’s, wheelies down the roadway, late night hooning on dark city streets, these are all the elements needed to make 13 year-old boys who haven’t reached puberty feel like total bad asses…and maybe KTM can sell some bikes with it along the way too. Check the video after the jump. and
KTM is hard at work on its new 125cc streetbike (which still needs a name) geared to young riders. Debuted at the EICMA show in Milan last year, KTM hopes to bring young riders into the “Ready to Race” brand at an early age. Accordingly, KTM released two concepts last year which centered around a 125cc four-stroke motor.
With a concept for track riding and a concept for stunting, KTM hopes this new bike will strike a nerve with what young riders think is cool about motorcycling. The bikes looked pretty good to us when we saw them first-hand in Milan, and from the looks of this teaser video, the R&D behind the concepts is coming along quite nicely.