The Future of Fast, A Review of the Alta Redshift MXR

I always joke with industry folk that “it’s called Asphalt & Rubber for a reason,” as I am a dyed in the wool street bike guy. So when Alta Motors invited A&R to ride the new Alta Redshift MXR, I knew there were better people for the job than I. This is where heterosexual life partner Carlin Dunne comes into the mix. On top of being one of the fastest men ever up Pikes Peak on two wheels, as well as the fastest electric motorcycle to compete in The Race to the Clouds, Carlin is an accomplished off-road racer – both with and without a motor between his legs. So, we sent Carlin down to Southern California to ride Alta’s newest machines, and with already a bevy of time in the saddle on electric motorcycles, I can’t think of a better person’s opinion for these electron-powered off-road racers.

What A Trade War Means for Motorcycles

Strangely enough, we have talked about trade wars several times before, here on Asphalt & Rubber, as the Trump administration has been keen to use this tool in its toolbox, often with effects that reach into the motorcycle industry. The first time around, we talked about how the Trans-Pacific Partnership (TPP) affected the motorcycle industry, namely Harley-Davidson, and how the United States’ withdrawal from the agreement would likely be a negative effect for US motorcyclists. We have also had to talk about how fighting over beef imports could lead to possible tariffs on small-displacement European motorcycles in the United States, a tariff that would seriously hurt Piaggio/Vespa scooter sales and KTM dirt bike sales.

KTM and Tech3 Team Up in MotoGP for the 2019 Season

It was a shock to hear that the venerable Tech3 team would be leaving the Yamaha family, come the 2019 MotoGP season, after all Tech3 boss Hervé Poncharal cut his teeth with Yamaha. But, once the news of his move sunk in, we are not surprised to hear that he is headed to KTM for the 2019 season, as was officially announced today (and rumored for well over a week). That is right, for the 2019 MotoGP Championship, the Tech3 team – one of the most regarded satellite teams in the GP Paddock – will be racing the KTM RC16 MotoGP race bike, with full-factory machines from Austria. That last caveat is likely the tipping point and main reason for Poncharal’s switch, with Tech3 long having to put-up with having the leftovers from the Yamaha Racing factory squad.

What If Harley-Davidson and Alta Motors Had a Baby?

With the news that Harley-Davidson has invested an undisclosed sum in electric motorcycle manufacturer Alta Motors, the following concept might seem like a no-brainer. That is because the folks at Carbon Projects invisions the partnership between the two American brands as lending itself to the creation of an electric street-tracker model. Taking the heritage-focused roots of Harley-Davidson, and applying them to Alta’s Redshift platform, the resulting model is quite a looker, if we do say so. Of course, we should remember that Alta has already shown a street tracker concept of its own, displaying the Alta Motors Redshift ST concept at last year’s One Moto Show, in Portland, Oregon.

This Week’s Suzuki Hayabusa Rumor, Redux

In this installment of “This Week’s Suzuki Hayabusa Rumor,” we again take a look at the motor of this venerable sport bike. The rumor going around the interwebs right now is that the 2019 Suzuki Hayabusa will feature a “semi-automatic” gearbox. Side-stepping the part where saying a gearbox is semi-automatic is  a lot like saying someone is “semi-pregnant” (you either are, or aren’t), the rumor stems from a patent filed by Suzuki that shows a gear-shifting mechanism with the foot-shifter that doesn’t require a clutch. If this sounds a lot like an up/down quickshifter system, then you score extra bonus points today for being a rational human being, but you would be very wrong about what this whole rumor should actually be about.

Harley-Davidson Invests in Alta Motors

Harley-Davidson has announced its strategic investment in Alta Motors, which will see the two American companies co-developing two new electric motorcycle models. As one can imagine, the news has big ramifications for both brands. For Harley-Davidson, it means having access to cutting-edge electric vehicle technology, and a technical partner that can help them navigate the coming shift to electric drivetrains. And for Alta Motors the news is perhaps even more impactful, as Harley-Davidson brings not only a key monetary investment into the San Francisco startup, but the deal likely provides access to a variety of assets for Alta, namely purchasing power with parts supplier, access to a worldwide dealer network, and instant credibility with other future investors.

Here Comes a New Complaint About Californian Drivers…

If you are riding in California anytime soon, you might want to think twice before blaming the state’s fleet of drivers, as The Golden State just made it legal for self-driving cars to operate without a human behind the wheel. While similar actions have stalled in the US Congress (the SELF DRIVE ACT is stuck in a Senate committee), states have begun to take matters into their own hands, like they did in Arizona. That is right, the dawn of truly autonomous vehicles has just arrived, and it is primed to change the driving landscape as we know it, which by correlation means changes for the motorcycle community as well. Announced on Monday, the California Department of Motor Vehicles (DMV) approved rules that would make it legal for automated vehicles to operate without a human behind the wheel. 

BMW S675RR Concept by Nicolas Petit

I really like the idea of BMW making a supersport model, to compliment the already potent BMW S1000RR. The category is a tough one though, and it is dominated by the Japanese brands. Maybe, this is why BMW Motorrad is the perfect brand to disrupt the supersport segment. The S1000RR made a killing in the liter-bike space, because it brought European features and performance, at a Japanese price-point. Because of the success that resulted from that formula, maybe the Germans can do the same in the 600cc segment. Putting some pen and paper to this thought, Nicolas Petit has inked together a render of a proposed BMW supersport machine, which he dubs the BMW S675RR.

Say What??! – Tech3 and Yamaha Will Part Ways in 2019

If you thought the 2019 MotoGP Silly Season was already in high gear, a bombshell announcement has just put it into overdrive. Today, the Monster Yamaha Tech3 team announced that from 2019, they will be parting ways. Tech3 will no longer be a satellite Yamaha team. The split brings to an end an association of nearly 20 years with Yamaha. They first started in 1999 with Shinya Nakano and Olivier Jacque in 250cc, before switching to the premier class with the same pair in 2001. Tech3 has been a loyal partner for many years, giving up one seat to a factory-backed rider on a number of occasions, as occurred with Ben Spies, Colin Edwards, and Pol Espargaro. However, there had been a few signs of tension over the past few months.

Trademark Hints at Harley-Davidson Electric Motorcycle

Has Harley-Davidson just tipped its hand regarding its upcoming electric motorcycle? It would seem so, according to the latest trademark application to the United States Patent and Trademark Office. Registering the name “Revelation” with the USPTO, Harley-Davidson has set aside the trademark for two uses: 1) batteries for vehicles, and 2) drivetrains for electric motorcycles and vehicles. Other publications are running this story as the “Revelation” name being the moniker for Harley-Davidson’s production version of the Livewire electric motorcycle concept, but the actual trademark makes a very clear alternative to that narrative.

Harley-Davidson Q1 Sales Down 1.3%

04/23/2015 @ 12:06 pm, by Jensen Beeler5 COMMENTS


Harley-Davidson’s Q1 2015 sales reports are in, and the Bar & Shield brand is reporting a 1.3% drop in unit volume sales, despite posting a $4 million increase in net income over last year ($269.9 million in Q1 2015).

Equally surprising is that the increase in net income comes despite a $60 million decrease in revenue ($1.67 billion in Q1 2015), which Harley-Davidson attributes to the growing currency divide between the dollar and the euro.

Harley-Davidson is using the currency issue, which in theory drives up the cost of American products abroad and allows foreign producers to discount in the USA, as a reason to adjust its year-end sales forecast, which the company now pegs at 2% to 4%, rather than 4% to 6%.

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Matt Levatich Named The New CEO of Harley-Davidson

02/04/2015 @ 9:25 pm, by Jensen Beeler10 COMMENTS


In a surprise press release late-today, Harley-Davidson announced that Matt Levatich will be taking over as the company’s CEO, starting May 1, 2015. Levatich will replace current CEO Keith Wandell, who took on his role in the company on May 1, 2009 — in the middle of the great economic recession.

The news is perhaps less shocking to industry insiders and analysts, who are familiar with the reasons behind Wandell’s tenure as CEO, and where Harley-Davidson stands today.

For sometime now we have been wondering when Harley-Davidson would initiate the next phase of its business plan, and whether Wandell would be a part of the company going forward.

As the symmetry of the tenure shows, today’s news is also a tip by Harley-Davidson that the swap in CEOs is due more to a new company direction than a reflection on performance.

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Harley-Davidson Sales Up 4.4% for 2013

01/31/2014 @ 5:47 pm, by Aakash Desai25 COMMENTS


The brand that seems to polarize motorcyclists worldwide but is inextricably tied to the image of “the biker”, did quite well in 2013. Hot off the presses of Harley-Davidson’s Accounting and Finance department in Milwaukee is the 2013 sales report detailing their growth in worldwide new motorcycle sales.

For 2013, H-D sold 5.7% more bikes in the fourth quarter and 4.4% over the full-year compared to the previous year.  Full year net income was $734 million on consolidated revenue of $5.9 billion. Compared to 2012 when the net income was $623.9 million on consolidated revenue of $5.58 billion.

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Signs of life are finally coming back to the motorcycle industry, as Harley-Davidson has shown strong gains in the third fiscal quarter of 2013. Posting an increase in sales of 15.5% worldwide, Harley-Davidson grew 20.1% in the United States the last three months, due mainly to its “Project Rushmore” line of water-cooled motorcycles.

“Rider response to the 2014 motorcycles we introduced August 18 was extremely positive. In fact, initial retail sales of the new Project Rushmore motorcycles sparked the largest year-over-year new model year sales increase in two decades,” explained Harley-Davdison CEO Keith Wandell in the company’s investor communique.

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Harley-Davidson Posts 6% Sales Growth in 2012

01/30/2013 @ 2:13 pm, by Jensen Beeler6 COMMENTS


Helped by a strong fourth quarter, Harley-Davidson is reporting signs of growth for 2012, with the company’s global sales again up 6.2% over the figures from last year. With sales up 6.6% in the United States, and 5.6% abroad, Harley-Davidson sold 249,849 motorcycles in 2012, and those sales figures translated onto the balance sheet into a 6% growth in revenue ($4.9 billion) and a 4% increase in net income ($623 million).

“Thanks to the outstanding efforts of our employees, dealers and suppliers, Harley-Davidson achieved its growth and restructuring goals in 2012,” said CEO Keith Wandell. “The ambitious restructuring of our manufacturing operations, aimed at delivering better responsiveness for customers and greater operating efficiency, is now largely behind us.”

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Harley-Davidson Q3 Sales Up 5.1% Worldwide

10/19/2011 @ 3:38 pm, by Jensen Beeler17 COMMENTS

Harley-Davidson has reported its third quarter sales and earnings to its stockholders, and the Bar & Shield brand is showing a modest up-tick in its Q3 sales. Growing 5.1% globally (61,838 units) for Q3, compared to 2010, Harley-Davidison has had similar growth in the US, where sales were up 5.4% (42,640 units). Year-to-date (YTD) sales globally were up 4.9% (194,829 units), continuing the bottoming-out trend in 2011 (up 4.7% in the US, or 127,930 units). Despite the modest sales increases, Harley-Davidson’s financials are significantly stronger than before, with the company posting a 95.9% increase in income from continuing operations.

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While we’re still poring over Harley-Davidson‘s annual report, making Excel spreadsheets, and winning at bullshit bingo, a couple interesting facts have struck us about the company and some of the trends it is experiencing. While it’s been mostly doom and gloom around Harley-Davidson in 2010, the Milwaukee-based company does appear to be solely in business because of the strong cost-cutting CEO Keith Wandell has been able to achieve during his tenure. Despite the moaning and groaning from the Bar & Shield loyal about Wandell’s non-motorcycle riding lifestyle, the CEO knows how to trim the fat, which is exactly what this HOG needed. Find five interesting facts for you to mull over this weekend after the jump.

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Through an Enterprise Zone tax credit, the Wisconsin Department of Commerce has handed Harley-Davidson a $25 million tax break for coming to terms with its labor unions in the company’s Tomahawk and Monemonee Falls production facilities. In a move that saw unions cave to Harley-Davidson’s ultimatum, the Bar & Shield brand has disclosed to the SEC that the agreement will save the company $50 million in annual operating expenses, but not before the company writes off a one-time charge of $85 million in restructuring costs, which includes the severance packages for laid off workers.

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Harley-Davidson Puts Wisconsin on Notice

04/30/2010 @ 3:13 pm, by Jensen Beeler28 COMMENTS

Harley-Davidson is looking to slash costs wherever they may be, and that includes its assembly/manufacturing line labor costs. HD and Milwaukee go together like peas and carrots, but Harley-Davidson has warned that if it doesn’t see lowering labor costs, it could walk away from Wisconsin all-together. At issue is nearlt $54 million in what Harley calls “costs gaps”, which the company attributes to the high cost of manufacturing at its Menomonee Falls and Tomahawk facilities.

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Harley-Davidson Returns to Profitability

04/20/2010 @ 2:32 pm, by Jensen Beeler19 COMMENTS

Harley-Davidson has announced its Q1 quarterly earnings today, and the Milwaukee-based company posted a $68.7 million profit. This news comes after Harley-Davidson posted a $218 million loss last quarter, and finished in the hole over $55 million for the 2009 year. Harley’s return to profitability is partially due to the company’s restructuring of its financial services, which are once again generating money for the iconic American brand. Harley-Davidson Financial Services posted a profit of $26.7 million this past quarter, almost a third of HD’s net income in Q1.

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