Ducati is set to return to America’s Mountain, announcing today that it would race in the 2018 Pikes Peak International Hill Climb with riders Carlin Dunne and Codie Vahsholtz.
Carlin Dunne (who is today’s big birthday boy) is a former record-holder at Pikes Peak, and was the first rider up the 156-turn course in under 10 minutes, while Codie Vahsholtz is the current middleweight record-holder at Pikes Peak.
The return to “The Race to the Clouds” will also serve as a launching point for the Ducati Multistrada 1260 Pikes Peak model, which will have to compete with an increasingly faster volley of competition.
The Pikes Peak International Hill Climb is rapidly approaching, and the iconic “Race to the Clouds” continues to mature, despite this year being its 95th running. Helping mitigate the safety issues that come with racing on the mountain’s 156 turns is Ducati North America, which already supports racer mentoring with the Squadra Alpina program. Now, Pikes Peak is taking another step forward. Again with the help of Ducati North America, the Pikes Peak International Hill Climb will have emergency first-responders on motorcycles. This is a page taken straight out of the Isle of Man TT, where traveling marshals move by sport bike between checkpoints, and are often the first medical personnel on the scene of a crash.
Episode 53 of the Two Enthusiasts Podcast is out, and it continues our adventures in Austin, Texas. For this show, we focus on one of our favorite topics: Ducati motorcycles.
The show revolves around two interviews we recorded at COTA, one with Jason Chinnock, the CEO of Ducati North America; and the other with Julian Thomas, the press manager for the Ducati MotoGP team.
With Chinnock we talk about a number of topics, including Ducati’s new models, the current motorcycle climate, and the rumors about its V4 superbike. The interview ends with a very interesting discussion about ownership structures for motorcycle companies, which is proving to be a timely commentary.
With Thomas, we talk about the current state of the Ducati MotoGP team, the progress that they have seen so far this season, and how the arrival of Jorge Lorenzo has changed the team dynamic.
Both interviews have plenty of interesting insights, which we think even non-Ducatisti will find insightful and enjoyable.
You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Enjoy the show!
Ducati North America is reporting a record year for sales, selling 12,132 motorcycles in 2015 – this number includes all Ducati sales in the USA (9,674 units, +10%), Canada (1,458 units, +12%), and Mexico (1,003 units, +85%). The news is perhaps not surprising, since Ducati sales grew globally by 22% last year, for a total of 54,800 motorcycle sold in 2015. Ducati North America’s numbers continue a six-year trend of solid sales growth, with last year’s sales being fueled primarily by the Ducati Scrambler. Ducati North America isn’t breaking down sales by machine, though it does say that behind the Scrambler, the 899 Panigale and Monster 821 were top-sellers in the region. In the USA, it says that the 1299 Panigale and Multistrada 1200 were “sales standouts” for the country.
There is a management change coming for Ducati, as Jason Chinnock is about to be named the new CEO of Ducati North America. This means that Chinnock will be replacing Dominique Cheraki, who will move into a new role with Ducati in Bologna, as Ducati’s new Dealer Network Development Director. If the name Jason Chinnock sounds familiar to Ducatisti, it should, as he has previously worked at Ducati North America in sales, marketing, network positions, all at the director level. Chinnock left Ducati North America in May 2013, taking on marketing position with Lamborghini, where he worked alongside previous Ducati North America CEO Michael Lock.