Motorcyclists probably recognize the name Continental for its work in the tire industry, but the company has its fingers in a number of key elements in the motorcycle industry.

Continental is the third largest automotive parts supplier worldwide, and there is a good chance that more than a few parts on your motorcycle (ABS, dash, suspension, etc) comes from the German brand.

So, we shouldn’t be too surprised to hear that Continental is developing what it calls “swarm intelligence” for motorcycles, through the Continental eHorizon platform. If you have no idea what that means, it’s cool. More simply put, Continental is trying to make Waze for motorcyclists.