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Infront Sports & Media

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Bridgepoint has announced today that it has brought MotoGP and World Superbike, the two motorcycle racing series it owns, under a single umbrella organization. The reorganization will see Dorna Sports become the parent organization for both series, though Infront will operate as an independent entity and continue to organize World Superbike under its own banner. Infront has also been named as “marketing advisor and global advisor” for both MotoGP and WSBK. The implications of this announcement are huge, but not immediately clear. The logic behind the move is impeccable: the two series are spending too much of their time competing against each other instead of working together to promote the sport of motorcycle racing.

The hoopla surrounding the Effenbert Liberty Racing team and last weekend’s World Superbike race at Monza continues, though the Czech-based racing squad is present and accounted for at Donington Park this race-weekend. Traveling without its hospitality suite, the largest in the WSBK paddock, Liberty Racing is essentially sans its title sponsor this weekend, and the teams says Effenbert may withdraw its participation in World Superbike after the events at Monza, though the team is committed to completing the 2012 World Superbike Championship.

Saying that its ire in the press was improperly casted towards Infront Motorsport, the team in another statement has clarified that it blames a small number teams and riders, who helped shape the cancellation of Race 1 at Monza, and the shortened distance of Race 2. With Effenbert Liberty Racing rider Sylvain Guintoli on the pole position in Italy, the team is understandably upset about not being able to capitalize on the weekend, especially after securing two podiums at Assen, one of which was a race win. The broken English press release after the jump, while Liberty rider Jakub Smrz currently sits on WSBK’s provisional pole.

Fresh on the heels of AMA Pro Racing’s 2012 Daytona 200 (surely to be a race we will talk about all season), there is a fun rumor floating around that World Superbike is considering changing from its two-race format at select events to one longer race format that would include pit stops. The rumor comes about as Infront boss man Paolo Flammini allegedly told journalists that he was considering the format switch for WSBK, as it would increase the spectacle of the sport, and we presume help differentiate it from its rival series, MotoGP.

Bear with us on this one, as it’s a bit convoluted. Bridgepoint Capital, a private equity firm based out of London, owns Spanish company Dorna Sports SL. Dorna, which as you might recall is the media rights holder and promoter for MotoGP, the motorcycle Grand Prix World Championship that we all know and love. Meanwhile World Superbike is owned in majority by Swiss company Infront Sports & Media, and in minority by the Italian-born Flammini brothers, with the latter group still handling WSBK’s media promotion.

Now according to reports, Infront Sports & Media is up for sale, and one of the three alleged bidders is Bridgepoint Capital (circle back to the second sentence in the first paragraph if you got lost on the way here). This means that potentially the twice-removed owner of MotoGP could potentially own a controlling stake in the Championship’s rival series: World Superbike. There are still a number of “if’s” in whether Bridgepoint will come through as a buyer on Infront Sports & Media, but ownership of both series by the same party, even at a removed distance is worth some general discussion.