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Indian Gambit

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Why is the Indian acquisition such a big deal in the motorcycle industry? Because it’s an integral piece in Polaris’s gambit to take-on Harley-Davidson in the heavy-cruiser segment. Taking a two-pronged approach at poaching the Bar & Shield’s core demographic, Polaris’s acquisition allows the manufacturer not only to be what Harley-Davidson is not, but also provides a vintage lifestyle motorcycle brand that is just as historic as the iconic Milwaukee brand. Delving into the issue, we can only imagine that Harley-Davidson must be watching Indian’s revival very closely.