The folks in Talent, Oregon have some exciting news today, as electric motorcycle manufacturer Brammo has announced a strategic partnership with TEAM Industries, a leading drivetrain technology firm. The partnership with TEAM brings a variety of advantages to Brammo’s production and design process, and it also sees TEAM becoming an investor in the electric vehicle startup.
TEAM’s ability to develop and produce, locally in the United States, will help Brammo not only develop its future products more effectively, but also help lower the cost of its current offering. Talking to Brammo CEO Craig Bramscher, he called TEAM Industries “American manufacturing at its finest,” and highlighted TEAM’s commitment to creating jobs throughout Minnesota, and its ability to work on a wide variety of manufacturing stages
Aside from the capital infusion, which is the lifeblood of any startup company, Brammo seems to be getting a wide array of benefits by working with TEAM.
With Honda’s electric motorcycle racing effort thinly disguised as the Mugen Shinden and getting a tremendous amount of attention, the motorcycle racing press missed the very subtle joint-entry by Zytek Automotive and Bournemouth Kawasaki Racing into the 2012 TT Zero. Already incorporating one of the most advanced technology groups in electric and hybrid automotive technology, as well as one of the top Isle of Man TT racing teams, the Kawasaki-Zytek ZX10ev race bike also benefits from another important element: the backing of Kawasaki Motors UK.
Launching in downtown Los Angeles, the 2012 Brammo Empulse R & 2013 Brammo Empulse broke their cover and officially debuted. Right off the bat from the designations, you can see that Brammo intends for the Empulse R to be a 2012 model, with the base model Emuplse coming out next year (more on that further down). As we expected, the Brammo Empulse R got quite the price bump after its 22-month marination, and will be $18,995 MSRP. Meanwhile when the Brammo Empulse becomes available next year, it will have a slightly more palatable $16,995 price tag.
Teased, delayed, and dismayed, fans of the Empulse should be able finally to get their hands on the Brammo Empulse in 2012, as the Oregonian company has been busy finalizing the Empulse’s design and technical specifications for its street bike release. Rumored to incorporate the six-speed SMRE-designed integrated electric transmission (IET) found on the Brammo Engage and Brammo Encite, a video has cropped-up that shows a test mule Brammo Empulse with the IET gearbox fitted to it. Naturally one of the testing requirements is a fat parking lot burnout.
Our good friend Ted Dillard from The Electric Chronicles got an interesting email from Brammo CEO Craig Bramscher this past week, where Bramscher states that “Brammo teams and suppliers across the globe are working hard to deliver you a motorcycle of the level of quality Brammo riders have come to expect. We had a tough decision to make recently: Deliver the Empulse this riding season, or integrate our latest technology and deliver a superior bike in 2012. After much deliberation, we decided to be true to our values and build the best bike we can.” This would appear to be a fairly blunt hint that the revamped Empulse would be fitted with the company’s newly licensed Integrated Electric Transmission (IET).
Well it didn’t take us long to get to the bottom of the reason as to why Brammo will be racing at the AMA Mini Moto SX in Las Vegas this week, as we speculated the Ashland-based company has got dirt bikes on the mind, and today is launching its dirt/supermoto line of electric motorcycles. Debuting with the full-sized Brammo Engage MX & Supermoto, along with the Brammo Encite MMX mini moto, Brammo has a robust off-road offering to its name now.
Behind the new product launch is another big step in the electric motorcycle industry, as the Oregonian company is debuting its new Brammo Engage and Brammo Encite motorcycles with an Integrated Electronic Transmission (IET). Developed by Italian engineering firm S.M.R.E., the IET is basically a six-speed gearbox designed specifically for use on electric motorcycles, and should help lure current ICE rides to the dark side of electrification. With today’s news, we think someone just put Zero Motorcycles on notice.