Walking around the halls of the 2011 EICMA show, I saw this concept for an MV Agusta tourer sitting in the Motociclismo booth, and wondered what was the story behind the bike. Luckily the internet has answers for such questions, and it turns out that the MV Agusta Tricruiser is the brainchild of students at Istituto Europeo di Design of Turin (IED). Using the MV Agusta F3 as a starting point, the graduate students at IED set out to envision the next iteration in MV Agusta’s smaller-displacement platform. With the Italian company under tremendous pressure to become profitable, MV Agusta must increase its volume by a factor greater than 10x if it wants to see blank ink on its balance sheet.
Students at the Istituto Europeo di Design (IED) of Turin had the opportunity to finish their studies by undertaking a thesis in transportation design that was done in collaboration with Ducati Motor Holdings. 10 students submitted 10 designs to Ducati, for a motorcycle that would enter new market segments and reach a younger demographic.
Five concept were then chosen, and made into 1:4 concepts, with the top concept then being picked and made into a full-size concept. Anchored in production reality, students had to keep an eye on the Ducati parts bin, and stay within the realms of practicability for the company (done with varying degrees of success).
With some very strong concepts coming from the collaboration, it seems almost a shame that Ducati could only pick one winner, but TWINS by Simone Buonpensiere and Daniele Mazzon (shown as the title graphic) was ultimately chosen. Mouthwatering delicious, we sincerely hope Ducati puts this dream into reality.