Your favorite squid-biking / StuntLife apparel brand is expanding from its hooligan roots into the adventure-touring market, as ICON announced its Raiden line of clothing this past weekend at Portland’ One Motorcycle Show.

The Raiden brand extension is just the latest expansion from ICON, which has already pushed into the café hipster crowd with its ICON 1000 line of clothing, with much success.

While the Raiden line’s bright colors and designs will likely attract a younger demographic, it is just one of many steps that ICON is going through in order to breakaway from its “squid gear” reputation and cast a wider net on the two-wheeled demographic.