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Erik Buell Racing 1190RS Street Bike Announcement Hype Machine Gets Under Way

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Erik Buell Racing has quietly been “tipping” sites off to the fact that Buell’s record label, Rat Pak Records, is selling t-shirts for a Erik Buell Racing 1190RS motorcycle. What is the 1190RS you ask? “The 1190RS will be the new street bike from Erik Buell Racing! The design is currently in the pre-production / testing stage and is not yet available for public sale,” says the website (Asphalt & Rubber brought you the first teaser of the 1190RS way back in July). However, a video of the pre-pre-production 1190RS will be up on September 14th, officially making this a teasing of a teaser video (are you still with us?).

Before you Buell fans start getting all in a tizzy, we have to break the news that the hype being generated about the EBR 1190RS is more about raising money for Erik Buell Racing, than announcing an upcoming motorcycle. Erik Buell & Co. have been making the rounds to investors looking for capital to build-out its production line, reportedly with little success. With a company built around a “never say die” attitude, Erik Buell hasn’t given up looking for cash (buy more t-shirts people!), and the 1190RS announcement is a way for EBR to show that there is a market demand for its motorcycles. Once the market is proven to exist, EBR is hoping investors will then open up their wallets.

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Opinion/Editorial

Let’s Hype This Bitch! – 60 Day Wait for the 2010 Ducati Multistrada 1200

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Ducati has reported that the first 500 initial pre-orders for the 2010 Ducati Multistrada 1200 have been filled, and there is now a 60 day waiting period for the new sport-tourer. Citing a strong reception to the Multistrada’s “four-bikes-in-one” capability, Ducati sees an additional 500 units to be sold in the coming months. This last statement seems sort of like a no-brainer, after-all another 500 bikes will be sold eventually, right?

Actually, the entire statement is sort of strange when you consider what 500 pre-sold orders really entails in a markets like the United States & Canada. With a plethora of dealers in these countries, the reality is that this statement amounts to dealerships pre-selling their initial inventory, which consisted of one or two motorcycles. Yes, the Ducati Multistrada 1200 is sold-out for the next two month, but when you ship only 500 units to the entire North American market, you can almost guarantee being sold out on a bike during its release, right?

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