Tag

Honda Super Cub

Browsing

It is not with great surprise that we learn today that the Honda EV-Cub is coming to market within the next two years. The news comes from Honda President & CEO Takahiro Hachigo, who said as much during his press conference today in Japan. The Honda EV-Cub is of course the electric version of Honda’s uber-popular Honda Super Cub motorcycle, which is the best selling motorcycle of all time (roughly 87 million units were sold in 2014 since its inception in 1958). The Honda Super Cub looks also to be getting an overhaul, with a new concept design making the rounds last year at the major trade shows. For the Honda EV-Cub though, the electric scooter is part of a larger problem in urban transportation.

In addition to the Honda EV-Cub concept, which surely means that the venerable Super Cub scooter is set to get an electric variant, Honda has also sent us photos of the Honda Super Cub concept, which shows us a modern scooter design based off the iconic Cub model. The Honda Super Cub is the best selling motorcycle ever, and in the United States its known best as the poster child for the “You Meet the Nicest People on a Honda” campaign. It is a motorcycle that has transcended the motorcycle industry. Obviously Honda is taking a big risk by changing its most famous creation, but we think that this modernized Super Cub concept is a fitting successor to its namesake.

We’re not really sure why Honda is debuting the EV-Cub concept again at the Tokyo Motor Show, but it is. Taking the iconic Honda Super Cub design, and adopting it to a new electric platform, Honda is making an obvious play with one of the “nicest” machines it ever created. Unlike Big Red, we won’t rehash the idea again, other than to say just build it already, Honda – electric scooters make a lot of sense, especially in dense urban environments. The Honda Super Cub is the best selling motorcycle of all time, and we’re sure the EV-Cub will continue that heritage.

The Honda Super Cub is a rolling definition of an iconic motorcycle. The centerpiece to the famous “You Meet the Nicest People on a Honda” ad from the 1960’s, the Super Cub has gone on to be the best selling motorcycle in the world, with Honda recording its 60 millionth sale back in 2008…just three years after it notched its 50 millionth sale to the company’s corporate sales belt. Perhaps getting the recognition it finally deserves, the Honda Super Cub is the first vehicle to receive a three-dimensional trademark in its home country of Japan.

An icon of motorcycling, the Honda Super Cub changed the perception of motorcycles in American culture by creating a bike that normal everyday people could use for basic transportation needs.

As times have changed, and a new-found desire for a cheap, efficient, people-pusher has emerged in the motorcycle industry, and Honda seems uncomfortable letting companies like Brammo tread on its domain.

Accordingly at the Tokyo Motor Show this week, Honda released an all new electric scooter design that plays heavily off its Super Cub predecessor. More info after the jump.