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Honda Motor

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While we wait for the New Year and ponder what has occurred in the last 365 days, the folks at Honda certainly have a milestone to remember 2019 by – this was the year that they built their 400 millionth motorcycle. That’s a lot.

This marker comes in Honda’s 70th year of making motorcycles (the Honda Dream D-Type went on sale in 1949), and it is an astounding achievement for the Japanese brand.

Honda Motors is reporting a 20% boost in motorcycle sales for Q3 2011 when compared to the same period last year (note: Honda calls this time period Q2 for accounting purposes, but we use Q3 so as lessen the confusion when comparing numbers to other companies).

This increase brings Honda’s total third quarter motorcycle sales to 3.276 million units, with 6.027 million total units sold in the first half of 2011. Despite a record for motorcycles sales in Q3, Honda still experienced a substantial hit to its bottom line, with the company’s net income dropping 55% over the quarter (¥60.4 million), and 77% over the first half of the year (¥92.2 million).