Sweet Jesus, Investors Revive Skully Helmet Project

For reasons beyond our imagination and comprehension, the failed business experiment that was the Skully AR-1 helmet has been revived by new investors. Sending out a blast to the “Skully Nation” email list, the brand’s new owners Ivan and Rafael Contreras, have announced their plans to revive this seemingly dead project. One can barely fathom why someone would want to continue a project that so obviously was doomed to its own failure, and that also so grossly betrayed the goodwill of the motorcycle community; and yet, here we are, with Skully Technologies taking over where Skully, Inc. left off. The presumption of this news is that the new management hopes to bring the AR-1 helmet, with its heads-up display technology, to market.

Nike Makes Air Force 1 Shoe for 12 O’Clock Boys

The Nike Air Force 1 shoe is perhaps the most iconic piece of footwear ever created. It spurred an entire industry of sneakerheads – people who collect and trade shoes – and the Nike AF1 is one of the most collectible items for this genre of collector. So, it’s not surprising that there is industry buzz about a new Nike Air Force 1 being created. With each release, Nike has kept AF1 brand in line with its urban roots, where playing basketball on the street gave rise to young kids who would dream of following their heroes, like Michael Jordan, onto the courts of the NBA. Now having more of a cult following, Nike has been branching out with its AF1 offerings, and last month the sport brand debuted a special AF1, which pays tribute to Baltimore’s 12 O’Clock Boys.

Unions End Partnership Agreement with Harley-Davidson

Two labor unions have ended a partnership agreement with Harley-Davidson, citing differences with how the Bar & Shield brand handles staffing issues at its factories (Harley has been accused of replacing hourly union workers with temporary seasonal workers). The move comes after a meeting on Monday, which saw leaders from the International Association of Machinists & Aerospace Workers (IAM), United Steelworkers (USW), and Harley-Davidson President & CEO Matt Levatich unable to agree on how to handle staffing issues going forward. While the disagreement ends an accord that has existed between the unions and Harley-Davidson for the past two decades, it does not affect the collective bargaining agreement that the unions have with Harley-Davidson, which has been incorrectly reported elsewhere.

US House of Representatives Passes Self-Driving Car Bill

Say what you will about American politics, but the US House of Representatives has passed the “SELF-DRIVE Act” (H.R. 3388) – a bipartisan bill that would open up autonomous vehicle regulation for manufacturers. The big advantage of the SELF-DRIVE Act is that it would supersede the varying and ad hoc state rules that manufacturers must currently adhere to while developing their autonomous platforms. The bill would also do away with some safety standards put in place for vehicles with drivers, such as where the steering wheel and foot pedals must be located. Lastly, the SELF-DRIVE Act would require the Department of Transportation (DOT) to research and develop a way of conveying to consumers the level of automation a vehicle possesses.

Is the MV Agusta Brutale 800 the Best Bike on the Market?

In early 2016, I was fortunate enough to ride the revamped and Euro4 version of the MV Agusta Brutale 800. On paper, the Brutale 800 lost power and gained weight, but the reality is that MV Agusta improved upon already one of its best-selling machines, in subtle and clever ways. Now a year-and-a-half later, the 2017 MV Agusta Brutale 800 is finally available in the United States, and I have been reunited with one of the best street bikes on the market. Spending almost all of last month with this motorcycle again, it is clear that not much has changed from a rider’s perspective, though internally improvements have been made to some of the weaker elements of the design, like the sprag clutch and valve train. While not much has changed with this year’s edition of the MV Agusta Brutale 800, I am mostly fine with that.

Lin Jarvis Talks Rossi’s Injury, Replacement, & Training

What happened when Valentino Rossi crashed? How serious is his injury? When will he be back? Who will replace Rossi, if he doesn’t return at Aragon? And what does Yamaha think of Rossi’s training methods? Yamaha boss Lin Jarvis spoke to a small group of journalists at Misano on Saturday morning, to answer these questions and much more. Jarvis knew about the accident very shortly after it had happened. “I knew before he got to the hospital,” Jarvis told us. “Albi [Tebaldi] called Maio Meregalli as soon as he got the news that Vale was on the way to the hospital. Maio called me straight away.” The good news was that Rossi’s injury was not as bad as the last time he broke his leg, at Mugello in 2010. “It’s much less serious,” Jarvis told us, “but probably just as irritating.

Aprilia Debuts Augmented Reality Helmet for MotoGP

While the launch of the Ducati’s Desmosedici Stradale V4 engine and leaked photos of the Ducati Panigale V4 dominated the news on Thursday, Aprilia Racing was quietly changing the sport of motorcycle racing, as it debuted an augmented reality helmet that its mechanics will wear in MotoGP. Aprilia has partnered with DAQRI and Realmore to make the augmented reality helmet come to fruition – DARQI is making the hardware, while Realmore is responsible for the software. As followers of augmented reality (AR) tech may already have guessed, Aprilia Racing’s AR helmet will allow its mechanics to visualize and share information, overlaid on what is occurring in the pit box. Aprilia Racing sees two major scenarios where using augmented reality could be of benefit.

More Leaked Photos of the 2018 Ducati Panigale V4

Apparently today is Ducati Day, as news continues to come from Italy about the Ducati Panigale V4 and its Desmosedici Stradale engine. Ducati has already spilled the beans on the new 210hp V4 engine it has been developing for its next superbike, but now we also get more spy photos of the Panigale V4 that will carry it. These latest spy photos show quite clearly the 2018 Ducati Panigale V4 that will debut later this November, at the EICMA show in Milan. Ducati CEO Claudio Domenicali confirmed the Panigale V4 name today, and for our A&R Pro members, we have gone into a lengthy analysis as to why Ducati is choosing to keep the styling and name of this machine so similar to the previous model.

Ducati Reveals the 210hp Desmosedici Stradale Engine

Hello and welcome to a new era of Ducati motorcycles, which is starting with a very special engine. Named the Desmosedici Stradale, this road-going version of the company’s MotoGP power plant is what is going to power Ducati’s next superbike, the Ducati Panigale V4. Debuting today in Misano, at a special event ahead of the San Marino GP, the mystery around the Desmosedici Stradale engine has finally be revealed, to the tune of 210hp (@ 13,000 rpm) and 88.5 lbs•ft of torque (@ 12,250 rpm). Dropping details on the 90° V4 engine with desmodromic valves, we now know that Ducati will continue to play the displacement game with its superbike, as the street version of the Panigale V4 coming with a 1,103cc displacement.

Verdict Reached in Alpinestars/Dainese Airbag Patent Case

A verdict has finally been reach in the German patent law dispute between Alpinestars and Dainese, concerning their respective airbag suit technologies. In the ruling, the “Landgericht” court in Munich found that Alpinestars violated two Dainese patents concerning its D-Air technology, and thus issued a verdict that sees Alpinestars forbidden from selling its Tech-Air products in Germany. Alpinestars will also have to pay Dainese restitution for damages incurred from Alpinestars selling Tech-Air products in Germany. The monetary amount of the damages will depend on how much Tech-Air product the Italian firm sold in Germany, which has yet to be determined. After the verdict, both companies issued press releases touting their side of the patent dispute story, with clearly no love lost between the two parties.

MotoGP Will Be Broadcasted in HD – 3D to Follow?

03/24/2010 @ 4:20 pm, by Jensen Beeler8 COMMENTS

Dorna Sports has announced that this year’s MotoGP season will be shot in HD and broadcasted in high definition where available. After suffering through years of regular definition coverage that was often grainy and poorly saturated (there’s a reason MotoGP bikes have bright colors), race fans will hopefully be able to see their favorite riders lap the track in more clarity. Bonus for us American viewers, SPEED Channel has agreed to carry the races on its HD channel.

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Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

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Harley-Davidson Saves York, Pennsylvania Plant

12/05/2009 @ 11:12 am, by Jensen Beeler3 COMMENTS

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Harley-Davidson announced this week that it was able to come to an agreement with its York, Pennsylvania plant employees and union members, thus allowing the plant to remain open and producing motorcycles. The move wasn’t easy though as half of the plant’s employees will lose their jobs in order to keep the Shield & Bar in the Springettsbury Township area.

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What do you do when the financial arm of your company goes from making $100 million a year to losing $100 million a year? Why you kill off two other brands in your company of course. That is the move the Keith Wandell and the Harley-Davidson board of directors made yesterday with their announcement of shutting down Buell, and selling off MV Agusta. Realizing that the Harley-Davidson brand accounts for the majority of Harley-Davidson Inc.’s income, Harley-Davidson executives saw there being little choice but to sacrifice its other two holdings to save their namesake.

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Harley-Davidson RIFs Another 1,000 Employees

07/16/2009 @ 5:46 pm, by Jensen Beeler1 COMMENT

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With its second quarter sales dropping 35%, Harley-Davidson is going to be trimming its ranks in order to stay afloat. The Milwaukee based company will inject 700 hourly-wage workers, and 300 salaried workers into the ranks of the unemployed, with possibly more joining them in the future. These reductions come after Harley-Davidson earlier this year announced it was eliminating 1,400-1,500 hourly production positions in 2009-2010 along with 300 salary positions.

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Things have been quiet on the Italian front after Harley-Davidson acquired premium sportbike manufacturer MV Agusta last year, with the American company apparently leaving the brand alone for a while after its purchase. The company we love to hate from Milwaukee has finally started to make some changes in the old Italian brand, drawing a clear line between what product lines will focus on a premium road bike experience for the rider, and what products will be developed for track day weaponry for the weekend warrior.

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The New York Times ran a great article this week about the challenges facing Harley-Davidson, both from the current economic depression, and more generally as the quintessential Harley rider gets older in age. In summation, Harley-Davidson dealers around the US and overseas are seeing sales drop dramatically as people scale back their expensive purchases, and as the access to credit becomes increasingly difficult. There’s no real surprise there, and any hardcore fan will be quick to tell you that Harley will be back on top once this financial turmoil is over. However, looking farther down the road at Harley-Davidson’s long-term business position, there is additional trouble brewing as well. Baby-boomers account for the majority of Harley sales, and they are getting older. The NY times ends there with its commentary, but we think there’s more to the story on Harley-Davidson and the American bike market in general. 

 

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Warren Buffett Invests $300MM in Harley-Davidson

02/04/2009 @ 12:43 pm, by Jensen BeelerComments Off on Warren Buffett Invests $300MM in Harley-Davidson

Harley-Davidson has announced that Warren Buffett’s Berkshire Hathaway group will invest $300 million in the motorcycle maker through a purchasee of senior unsecured notes that will mature in 2014. These funds match a similar investment by Davis Selected Advisers, L.P., which is already the largest shareholder of the company’s stock. Harley-Davidson will use the money to bolster its lending services, hopefully making it easier for the troubled motorcycle maker to lend cash to consumers. In exchange, Berkshire Hathaway will reportedly receive a lucrative 15% annual interest rate on the cash infusion.

The markets have responded to the news rather favorably, with Harley shares hitting $13.56 in trading yesterday afternoon – a 14% increase from where they started yesterday. Just about a week ago, Harley-Davidson announced a plan to shed 10% of its workforce. This move marks the first time that Buffett has ever invested in the company.

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Harley-Davidson Stock Shares Tumble

01/13/2009 @ 11:11 am, by Jensen BeelerComments Off on Harley-Davidson Stock Shares Tumble

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Harley-Davidson (HOG) shares dropped 12% Monday as financial analysts grew bearish over motorcycle purchases in 2009. Sparking the plummet, Goldman Sachs downgraded Harley’s shares to sell, lowered its target price to $11, and cut its 2009 profit outlook by 50%. Goldman analyst Patrick Archambault said he expects Harley’s retail bike sales to fall by 30% this year, making it the worst year for new registrations since 1982.

Part of the reason for the downgrade is becauset Harley-Davidson CEO, James Ziemer, said last month that he plans to retire from his 40 years of service with Harley in 2009, and on Thursday last week, Sy Naqvi stepped down as interim president Harley’s finance unit.

Another concern has been Harley-Davidson’s financial services division. The division is expected to make less revenue in 2009 off of sales, lose more money on delinquent loans, and be stuck with loan obligations because of a frozen LBO and secondary loan markets.

Source: Visordown

Harley-Davidson Guarantees the Value of Newly-Bought Sportsters Upon Trade-in

12/26/2008 @ 10:12 pm, by Jensen BeelerComments Off on Harley-Davidson Guarantees the Value of Newly-Bought Sportsters Upon Trade-in

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Harley-Davidson is getting creative with selling motorcycles, and we here at Asphalt & Rubber like it. HD must really want to capitalize on those sales, as it’s just announced a unique incentive to purchase a new Sportster, or alternatively to trade in your recently purchased model. 

All new 2008 and 2008 Sportsters, bought between December 26, 2008 and March 31, 2009, will be sold with a guarantee that Harley-Davidson will offer the full MSRP of the bike when traded in for a larger bike, within on year of the original purchase. The offer does not apply to the new XR1200, and the bike bought after the trade-in must be a Dyna, Softail, VRSC, or Touring model. 

Economically, this is an interesting deal. Harley-Davidsons, unlike most other marquees, generally appreciate in value over-time. This is mostly a function of long-waiting lists, and difficulty of purchasing abroad. Regardless, its a bonus point for buying the Milwaukee brand. The Sportster line, being at the bottom of the Harley totem pole, is the most susceptible to having this trend end with the economic crisis. This promotion, effectively squashes that possibility for the time being. Anyways, for the average consumer, revile in the fact that an otherwise depreciating object will hold its value for the next year minus the rate of inflation, and in the event of deflation in the value of the dollar, will actually be a decent investment. Booyaca!

Source: Harley-Davidson via Autoblog