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Harley-Davidson Street 500

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Yet another recall for Harley-Davidson, this time affecting its 2015 Street 750 and Street 500 motorcycles. In total, the recall affects 8,903 units, which were manufactured without a rear reflector assembly.

Because the lack of reflectors automatically means the motorcycles fails to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 108, “Lamps, Reflective Devices, and Associated Equipment”, the motorcycles in question need to be recalled.

The brand that seems to polarize motorcyclists worldwide but is inextricably tied to the image of “the biker”, did quite well in 2013. Hot off the presses of Harley-Davidson’s Accounting and Finance department in Milwaukee is the 2013 sales report detailing their growth in worldwide new motorcycle sales.

For 2013, H-D sold 5.7% more bikes in the fourth quarter and 4.4% over the full-year compared to the previous year.  Full year net income was $734 million on consolidated revenue of $5.9 billion. Compared to 2012 when the net income was $623.9 million on consolidated revenue of $5.58 billion.

News of “smaller-displacement” Harley-Davidson motorcycles has been percolating for quite some time now, especially after the Bar & Shield brand began taking emerging markets more seriously.

With countries like India viewing 500cc bikes as “big” and Harley-Davidson’s smallest offering tipping the scales at 883cc, something had to give in the company’s strategy, and it looks like it just did.

Announcing two new bikes, the Harley-Davidson Street 500 and Harley-Davidson Street 750, the Milwaukee brand is finally ready to go abroad, and its launching its intent to do so this week in Milan, at the EICMA show.