We know many of you ride with video cameras on your bikes or person, and that many of those cameras are made by GoPro. So, we thought this news from the action camera brand would interest you a bit, as GoPro is starting a “trade-up” program for GoPro owners.

Starting this week, and for a limited time, existing GoPro owners can receive $100 off a new HERO5 Black, or $50 off a HERO5 Session when they trade-in any previous-generation GoPro Hero camera. Boom goes the dynamite.

GoPro has some fine print about how the trade-in program works, but essentially you sign-up for the trade-in, ship them your camera, and then they send you your new Hero5 ($300) or Hero5 Session ($250).