For many, video games might just seem like a good way to waste an hour. But you should take note, as video games are roughly a $100 billion industry worldwide.

With that much money on the line, the gaming industry has had to evolve much more rapidly than our two-wheeled world, with video game companies not only looking for the latest trends and technologies, but also needing to be keenly more aware of their consumers’ traits and desires.

Because of this, the video game industry has made some interesting progress on understanding its users, and catering to their wants and needs.

One of these frameworks has always struck me as being highly salient to the motorcycle industry (among others), and since I finally bought my first gaming console a few weeks ago, the idea has come back to me as something we should talk about here on Asphalt & Rubber.