Is there anything better than a viral media craze? Remember when people were pouring ice buckets on their heads for ALS? Or how about the second wind that the FaceApp has right now on social media?
Well, the latest one is called the bottle cap challenge, and it is as dumb as all the rest – though, you should donate money to ALS research.
Basically, you find a creative way to spin the cap off a bottle of soda, and put the video on YouTube/Facebook/Instagram/Grindr for all to see. Easy, right?
The marketing folks at Red Bull sure know how to make great videos, and this latest one promoting trials rider Julian Dupont is no exception. Taking to the streets of Jerusalem and Tel Aviv, Dupont leaves no rail un-ground, no wall un-scaled, and no wheel un-lofted. We don’t know if we’d have the courage to ride like this in the country that invented the Uzi (and trained all its civilians on how to use it), but that’s probably why we’re not a top Freestyle & Trial X rider sponsored by Red Bull. Video of the hooning after the jump.