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Grandson to William A. Davidson, one of the founders of Harley-Davidson, and son to William H. Davidson, Harley-Davidson’s second President, Willie G. Davidson is the personification of the Harley-Davidson brand as we know it, and has been the personal link between Harley-Davidson motorcycle owners and the corporate entity. Both literally and figuratively the brand’s goodwill ambassador, Willie G. has spent the past 49 years helping forge the iconic brand of Harley-Davidson, and has defined the Harley-Davidson aesthetic by serving as the company’s Chief Styling Officer. Announcing his retirement in a press release, Willie G. will leave the Bar & Shield brand, effective April 30th, 2012.

Asphalt & Rubber has learned that Mission Motors’s co-founder Edward West has left the company. West’s departure is contemporaneous with the San Francisco startup’s recent $9 million Series B funding round, which sees another $41 million in funding on-tap should the company need it. Helping start Mission Motors roughly five years ago, West’s next endeavor isn’t immediately clear, though, he was quick to praise the Mission Motors team, and the collection of highly talented individuals that he had the pleasure of working with throughout the years.