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This past weekend was an historic one for motor racing, as the Federation Internationale de Motocyclisme (FIM) and the Federation Internationale de L’Automobile (FIA) combined their forces to hold the first-ever motorsport conference for women.

The conference was held in Vierumäki, Finland, and aimed to bring conversation around women empowerment, leadership, women’s role in the industry, and the future task of involving girls in motorsports.

The two-day event saw nearly 40 speakers (mostly women) from 25 countries and 5 continents sharing their stories and experiences in motorsport. 

No, it’s not April Fools, but it does seem that motorsports in general is evolving into the 21st century. No sooner did A&R run an article about umbrella girls in the MotoGP Championship, then did the FIA World Endurance Championship (WEC) announce that it would do away with scantily clad girls at all its events, including at the historic 24 Hours of Le Mans.

It’s an interesting move by a major series in the four-wheeled world — the effects of which will undoubtedly be tracked by every major racing series around the world.

Will WEC see a drop in male attendance? An increase in female attendance? An influx of new advertisers? Younger viewers? These are all valid and interesting questions.