In a report released by the AMA, which used data collected by the Governors Highway Safety Association (GHSA), on-road motorcycle falatities dropped by at least 10% during 2009 when compared to the year before. In 2008 there were 5,290 motorcycle deaths on US highways,  but in 2009 this figure dropped to 4,762 deaths.

2008 was a record setting year not only in motorcycle sales, but also in motorcycle fatalities. Conversely, 2009 saw a massive reduction in motorcycle sales, and a 180° turn in motorcycle fatalities. With the upward trend of total deaths mirroring the trend of increasing motorcycle sales, and now also mirroring the recent downward trend in motorcycle sales, the correlation would seem obvious, if not logical.