Those who look back fondly on the Cagiva brand will be happy to hear that it will be officially revived as a motorcycle brand, with models set to debut later this year, for the 2019 model year. Before you envision a modern take on the Cagiva Elefant however, this news comes with the caveat that Cagiva will serve as MV Agusta Motor’s foray into the electric two-wheeled space. We are cautious to label this endeavor however, as the new Cagiva will operate in a segment of vehicle that hasn’t really been created yet – a type of electric two-wheeler that is somewhere between an e-bike and a full-blown electric motorcycle, like what Alta and Zero are producing. The move was told to us by MV Agusta CEO Giovanni Castiglioni, and is similar to one that was announced by KTM CEO Stefan Pierer late last year.
Registering “Elephant” with the United States Patent & Trademark Office, MV Agusta looks poised to make an adventure bike, based off the Cagiva Elefant mark of yore. In its application, MV Agusta cites the use of the trademark for “land vehicles, namely, motorcycles,” which certainly bodes well for those loyal to the old Elefant brand.
The trademarking process began in July of 2009, meaning the Elephant-branded motorcycle was a glimmer in the company’s eye while it was still a part of Harley-Davidson, as was the MV Agusta F3. Granted the trademark in October of 2010, it’s possible that the project has since been disbanded after MV’s divesture from Harley-Davidson. However there are plenty of arguments to suggest MV Agusta would have kept the project alive through its transition of ownership.
Spanish magazine Solo Moto has gotten word that Harley-Davidson has put together a plan to revive the Cagiva brand. Cagiva, like many Italian marks, has struggled the past years because of poor financing and business management. In its deal to acquire MV Agusta, Harley-Davidson also acquired Cagiva with that hopes that the American company could provide a remedy to these problems, and has recently laid out its plan on how it is going to achieve those goals. Read more about their road map for Cagiva after the jump.