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As far as PR stunts go in the motorcycle industry, this one might be the best. This is because this weekend, Harley-Davidson is going to roll into Ryder, North Dakota with the mission to teach everyone there how to ride a motorcycle.

With a population of 84 residents, making riders out of the people of Ryder – do you see what Harley-Davidson did there? – might not be as large of a task as one would think, but it is still an important start into making motorcyclists out of the general population.

Safety and training; two words that tend to elicit a yawn or an eye roll from most people. Motorcycling, though definitely not the safest activity you can choose, is pretty exciting and challenging, yet for the most part, the safety training associated with our sport is quite boring.

Riding around a parking lot, MSF style, is not particularly difficult, and does a terrible job of emulating real world threats. Track days, though fun and offering the chance to push the limits of your motorcycle in a controlled environment, don’t typically present the kinds of dynamic threats we need to see in order to stay safe on the road.

So if parking lots and tracks don’t offer the training environment you want, how do you get the training you need? Well, over a recent weekend, I had the opportunity to attend Stayin’ Safe Advanced Rider Training.

Stayin’ Safe is owned and operated by Eric Trow. A motorcycle training professional with over twenty years of experience, Eric offers on-street rider training.

Part training and part tour, Stayin’ Safe offers courses from two to three days through some of the nicest riding areas in the country. I had the opportunity to take the Southern California class which lasted for three days.

I’ll just say up front, this was a great experience and I learned much more than I thought I would.

What American child of the 1980’s didn’t dream of going to NASA’s Space Camp? Maybe my dorky self is alone on this one, but as a kid, I always wanted to go to the Kennedy Space Center, get spun around in an Aerotrim, and shoot-off rockets.

But, I’m too old to go to Space Camp now (sad trombone), not to mention they closed the USSC in 2002 (double sad trombone), and now I’m also too old to go to the next best thing: Ducati’s Summer School Fisica in Moto.

The concept is exactly what you think it is, high school level students learning all about science via motorcycles.

The University of California Berkeley has finished its study of lane-splitting in California, and the results are encouraging for lane-splitting proponents.

Researchers, led by Dr. Thomas Rice of the Safe Transportation Research and Education Center (SafeTREC), reviewed nearly 6,000 motorcycle-involved traffic collisions between June 2012 and August 2013, including 997 in which the riders were splitting lanes at the time of the crash.

The big takeaway from this research is that when done reasonably, lane-splitting is just as safe as riding a motorcycle. As such, one of the more important insights found by Rice and his team was that motorcyclists can travel up to 15 mph faster than the flow of traffic with no statistical increase in crashing.

This study will be important for shaping the conversation about lane-splitting, not only in California, but throughout the entire United States. It’s no coincidence then that California’s current attempt to codify lane-splitting mirrors these findings from UC Berkeley.

The Spanish-speaking community is increasingly becoming a part of the American motorcycling landscape; and according to the MSF, Hispanic riders already account for 7% of American motorcyclists…that’s almost as big of a piece of the pie as female riders (12% at last count).

To keep up with that trend, and to increase the adoption of safe motorcycle riding in America, the Motorcycle Safety Foundation has released its recently updated Basic RiderCourse handbook, as well as three “Quick-Tip” sheets, in Spanish.

These new materials compliments the already existing all-Spanish 15-hour hands-on Basic RiderCourse that the MSF teaches hundreds of times each year across the United States, with fluent Spanish-speaking MSF RiderCoaches.

The Motorcycle Safety Foundation announced today announced that it has officially recognized the Yamaha Champions Riding School, making it only the second third-party curriculum to receive this distinction by the MSF.

A hat-tip to the curriculum at YCRS, the recognition by the MSF doesn’t seem to mean that you will be able to substitute a YCRS class for a motorcycle practical exam; though it does mean that the YCRS curriculum meets the high standards set forth by the MSF, which reviewed the school’s coaching methodology and key principles.

It is no surprise that statistics from the NHTSA show that motorcycle accidents and injuries are on the rise. According to the 2012 Motor Vehicle Crash report published by the NHTSA, motorcycle fatalities for that year rose to 4,957, up seven percent from 2011, while injuries increased 15% to 93,000.

While the NHTSA statistics are misleading because the motorcycle category includes mopeds, scooters, three-wheelers, pocket bikes, mini bikes, and off-road vehicles, new riders need every advantage they can afford.

The Motorcycle Safety Foundation has taken notice of these statistics and has revised the curriculum for its Basic RiderCourse to include a new Basic eCourse, which students will take prior to in-person instruction.