Erik Buell Racing has another installment of its “EBR Nation” video set, with part three of the YouTube series focusing on EBR’s “Made in America” credential. Unlike the previous videos (Part 1 & Part 2), it’s hard to get behind this one, as Buell and his crew go back to the well with their “it’s made in America, so you should buy it” philosophy/sales pitch. The short clip starts out well enough, with Buell saying “over the last few years there was a feeling that the dream of America is getting away from us.” Whether you believe that is actually true or not, there certainly has been a movement expressing this very idea after watching the credit market collapse, and seeing someone like Buell trying to make something out of the ashes of the recession is a bit inspiring.
What isn’t inspiring is the same reused tagline that because something is built in the USA it is somehow automatically better that the competition. This sort of continued thinking its precisely what put Buell out of business the first time around, and like the reused action shots for this video (you may have seen many of these quick-cuts in Parts 1 & 2, and a couple are even used twice in Part 3), you get tired of hearing and seeing the same thing over and over again with no result.
The whole idea behind Erik Buell Racing was that it was a company that could flourish from outside Harley-Davidson’s thumb, and the whole purpose of the EBR 1190RS was that it was supposed to be an American superbike that we could appreciate on the merits. The fact that all of this is being done by Americans, in America, is all the icing on the cake, not the cake itself. Rant over. The video is after the jump.
Erik Buell Racing has the second part to its strobed-out EBR Nation video series (previously titled “The Making of the EBR 1190RS”), and we see the videos go from previously a more narrative take to a more promotional role (that’s marketing for yah). Like the Prologue, “Fingertips” has Geoff May talking about the bike, with a few sound bites from Erik Buell himself sprinkled in for good measure.
One of May’s more interesting comments is that the EBR 1190RS handles so well, that you’d have to go down to bikes half its displacement to find similar handling characteristics. Worthy praise for sure, though it’s probably a bit too soon on the heels of the Daytona Sportbike fiasco under Harley-Davidson’s reign.
There’s unfortunately little information to learn from the segment, which is a shame considering how few riders will actually get to experience the 100 hand-made 2012 Erik Buell Racing 1190RS motorcycles that will be produced (assuming EBR hits its production goals). Hopefully when Buell tips his hand more on the RX, SX, and AX models it’ll mean more attainable motorcycles for riders with mortal-sized wallets. Made for the true Buelltisti, you’ll get your East Troy fix after the jump.
After unveiling the $40,000 Erik Buell Racing 1190RS street bike to the public last year, and recently taking the EBR 1190RS to Mid-Ohio for its AMA Pro Superbike racing debut, the guys at EBR are ready to show some of the behind-the-scenes work that went into America’s newest sport bike.
In what looks to be a several part video series, we’re given the prologue of the making of the Erik Buell Racing 1190RS, complete with sounds from Buell’s own record label, Rat Pak Records, and some seizure inducing footage (we actually like the production work, but worry about our epileptic readers watching this video…no, really).
So far we have little to go on as to where this “EBR Nation” series is headed, but there is one Geoff May talking some hyperbole about the EBR 1190RS (the latest AMA paddock scuttle-butt says that he will not be with the Erik Buell Racing team next year), and it closes with a fitting message from Erik Buell himself. Check it out after the jump, and check back here for more of these videos as we get them.