In September of this year, EBR Motorcycles let it be known that the American brand was working on new models for the 2017 model year, in addition to a sub-$10,000 platform that would be available in 2018.
Teasing that we would see something “quick, dark, and low” by the year’s end, we subsequently saw EBR trademark the name “Black Lightning” for use as a new motorcycle model. This certainly got our imaginations turning, wondering what the folks in East Troy had up their sleeves.
Unfortunately, it would seem we alone had our imaginations at work, since EBR Motorcycles has given us a glimpse of its Black Lightning project today, which shows a true lack of inspiration, as it turns out to be an all-black EBR 1190SX that sits about an inch lower than before.
After the American company’s drawn out receivership proceedings, Erik Buell Racing seems like the brand everyone has forgotten about. Posting a press release to its Facebook page today though, EBR says it has some interesting projects in the works.
To unveil for the 2017 model year, EBR is teasing an urban street bike that is “quick, dark, and low”; meanwhile for the 2018 model year, EBR says it will debut a sub-$10,000 motorcycle platform.
There also seems to be some movement on the 1190 platform, presumably with model updates to the RX and SX sport bikes, and the 1190AX adventure bike could finally be coming to market.
When Erik Buell Racing shutdown last year, the American sport bike manufacturer had bikes sitting on its assembly line, waiting to be completed and shipped to dealers. This was a point of fact that Erik Buell touted when EBR went into receivership, as a way of showing how easily EBR could restart its business quickly.
This statement of course failed to take into account that dealers were struggling to sell the bikes they already had on their showroom floors, and few (if any) were interested in receiving more units from Erik Buell Racing.
Part of the reason EBR had such a hard time selling motorcycles was because of the pricing on the EBR 1190RS, EBR 1190RX, and EBR 1190SX – all of which were priced against European models that had more features, technology, and craftsmanship.
Now under the ownership of Liquid Asset Partners (LAP), Erik Buell Racing is again selling its machines for the 2016 model year, though now the company has adopted more reasonable prices. As such, the 2016 EBR 1190SX and EBR 1190RX will cost $12,995 and $13,995, respectively.
Erik Buell Racing resumed production today, with the first motorcycles from the East Troy, Wisconsin factory set to roll off the assembly line on March 17th.
Owner Liquid Asset Partners is touting that the new company – EBR Motorcycles, LLC – has a new multi-year plan, as well as financial stability, and it will begin courting dealerships to carry its line of American sport bikes.
For now though, production in East Troy is limited to the EBR 1190RX and EBR 1190SX models, picking up where Erik Buell Racing left off in the receivership process, presumably finishing the models that were left in mid-production when EBR closed its doors.
The announcement seems more symbolic than anything, as it is not clear where these newly produced EBR motorcycles will actually be going once they roll-off the assembly line. This is because EBR’s dealership network is virtually non-existent at this point in time and past EBR dealers are still trying to clear motorcycles from their showroom floors.
A necessary step to selling in the Golden State, the news means that Erik Buell Racing can begin shipping RX and SX models to its California dealers, who in turn can now begin selling the bikes to the eager Californian biking public.
When the Erik Buell Racing 1190SX first debuted, EBR was tight-lipped on any specifics about its streetfighter model. Thankfully East Troy has given us a few more details, and we now know that the 2015 Erik Buell Racing 1190SX will not have a detuned v-twin motor from its EBR 1190RX superbike counterpart, so 185hp and 101 lbs•ft of torque will be on tap for street bike fans…as it should be
Additionally, the EBR 1190SX will come with a $16,995 price tag, which prices it just above the Aprilia Tuono V4 R APRC ABS ($14,999) and BMW S1000R ($13,150 – $14,950), while being on par in price with the KTM 1290 Super Duke R ($16,999).
While hosting a press rider for the Erik Buell Racing 1190RX at Indianapolis Motor Speedway, EBR unveiled its next street bike, the 2015 Erik Buell Racing 1190SX. Since Asphalt & Rubber, the premier sport bike motorcycle blog, was apparently not invited to the event, we’re a little light on details for our million monthly readers.
However, we do know that the 1190SX is the naked version of the 1190RX, sharing many of the same chassis components. What we don’t know is what Erik Buell Racing has done inside the motor, as motorcycle manufacturers are often prone to detune their streetfighters, to help differentiate them from their superbike counterparts.
Erik Buell strikes us as the kind of man that would be resistant to that trend, if for no other reason than to try something else in the market, cue ZTL brakes, fuel-in-frame chassis designs, and underslung exhaust worshiping. More details as we get them on the 1190SX, but until then, here’s the first photo of the 2015 Erik Buell Racing 1190SX streetfighter.
Erik Buell Racing continues to tease its upcoming models on the company’s Facebook page, and to compliment the two-seater ass shot from several weeks ago, EBR has posted up a shot of a bike hiding in the shadows, with its LED marker lights illuminated.
Though Erik Buell Racing has purposefully doctored the photo, so we can’t decipher more of this bike’s details, the big reveal here is the new headlight design for EBR that replaces the very Roehr/MV Agsuta setup found on the EBR 1190RS.