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East Troy

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Erik Buell Racing resumed production today, with the first motorcycles from the East Troy, Wisconsin factory set to roll off the assembly line on March 17th. Owner Liquid Asset Partners is touting that the new company – EBR Motorcycles, LLC – has a new multi-year plan, as well as financial stability, and it will begin courting dealerships to carry its line of American sport bikes. For now though, production in East Troy is limited to the EBR 1190RX and EBR 1190SX models, picking up where Erik Buell Racing left off in the receivership process, presumably finishing the models that were left in mid-production when EBR closed its doors. The announcement seems more symbolic than anything, as it is not clear where these newly produced EBR motorcycles will actually be going once they roll-off the assembly line.

Harley-Davidson, Inc. has just announced that Erik Buell, Chairman and Chief Technical Officer of the soon to be closed Buell Motorcycle Company, will leave the company to establish Erik Buell Racing, an independent motorcycle race shop that will specialize in making 1125R-based racing motorcycles and parts. Erik Buell Racing will be based in East Troy, Wisconsin and will be staffed by Erik Buell and a veteran team of personnel.