Sales figures are a closely guarded secret in the two-wheeled realm, especially when it comes to numbers for specific motorcycle models. It is a shame really, as these are the kind of numbers that we here at Asphalt & Rubber love to pour over for hours, looking for insights, trends, and meanings. So for us, the above graph is made of pure motorcycling gold.
Taken from the Ducati 1199 Panigale R international press launch, where Ducati Motor Holding’s General Manager Claudio Domenicali shared with the assembled journalists the first-year sales figures for each of the Italian company’s Superbike models, the above is a direct recreation of the presentation’s slide, which unsurprisingly Ducati didn’t include when it handed us a copy of the PowerPoint presentation.
In the age of computers and smartphones, not to mention a room full of moto-journalist, it is hard to imagine how Ducati didn’t foresee this information being disseminated to the public, but I digress. After the jump are some of my initial thoughts from looking at the data on each model. We’ll be playing more with this information in the coming days as well.
