Sales figures are a closely guarded secret in the two-wheeled realm, especially when it comes to numbers for specific motorcycle models. It is a shame really, as these are the kind of numbers that we here at Asphalt & Rubber love to pour over for hours, looking for insights, trends, and meanings. So for us, the above graph is made of pure motorcycling gold.
Taken from the Ducati 1199 Panigale R international press launch, where Ducati Motor Holding’s General Manager Claudio Domenicali shared with the assembled journalists the first-year sales figures for each of the Italian company’s Superbike models, the above is a direct recreation of the presentation’s slide, which unsurprisingly Ducati didn’t include when it handed us a copy of the PowerPoint presentation.
In the age of computers and smartphones, not to mention a room full of moto-journalist, it is hard to imagine how Ducati didn’t foresee this information being disseminated to the public, but I digress. After the jump are some of my initial thoughts from looking at the data on each model. We’ll be playing more with this information in the coming days as well.
Ducati superbikes are a legend in their own right, with a racing career the spans much father back in history than just the past two decades. Grabbing press kits for the 2012 EICMA show though, I stumbled across these photos from the Ducati Museum at Borgo Panigale factory.
Starting with the Ducati 851, and going all the way forward in time to the newly released Ducati 1199 Panigale R, it is interesting to see the progression in design and technology among the models (if you are into this sort of thing, be sure to checkout our 33 years of Suzuki endurance road racing bikes post).
Get your history lesson on after the jump with some high-resolution motorcycle goodness, and be sure to mention your favorite Desmo in the comments.
More two-wheel goodness from our friends in Spain, as Radical Ducati has teamed up with Dragon TT not to make a brand new bike, but instead is helping Ducati Superbike 848/1098/1198 owners stand out a bit more at their local coffee shop bike nights. Creating what they call the Vendetta, Radical Ducati and Dragon TT have put together a kit of parts that transforms the soon-to-be outgoing Superbike design into something completely different.
Gone are the smooth and definitively Italian lines of the Ducati, and replacing them are the edgy and sinister designs of the two Spanish firms.We have a feeling that many Ducatisti will cry heresy over this work, and they rightly should. We don’t expect the Bologna brand to make bold designs like this anymore, and the affect of the Vendetta strikes a darker emotion than is legal in the more southern states of the US. Like a bad night in a BDSM sex parlor, there’s something about the Vendetta that screams “I plan on flogging these canyon corners until they scream our safe word” that we really like. More chills down your spine after the jump.
Along with the loaded 2011 Ducati Superbike 1198 SP, the Bologna factory is helping sell-out its current Superbike line by offering other Ducati Performance parts on its base model Superbike 1198. Keeping the 2011 Ducati Superbike 1198’s price at $16,495 MSRP, Ducati is throwing in its Ducati Traction Control (DTC), Ducati Data Aquisition (DDA), and Ducati Quick Shifter (DCA) systems in for free. Schwing!
If you were previously in the market for a Ducati Superbike 1198 S, but didn’t necessarily need the Öhlins suspension, this could be the bike you’ve been waiting for (although it is hard to turndown the new SP model and its race-ready parts list).