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Ducati Monster 821

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Ducati is set to release five new models at this year’s EICMA show, and it is giving us a sneak peak at one of the first of those machines: the 2018 Ducati Monster 821. The basic mechanics of the previous Monster 821 remain the same, but for the new year, the Italian brand has revised the Ducati Monster 821 to look more like its bigger sibling, the Ducati Monster 1200. As such, the fuel tank and tail of the Monster 821 have been changed, along with the bike’s exhaust and headlight. Ducati has also added a full color TFT display to the Monster 821, which shows selected gears and fuel status. For accessories, Ducati has also included an optional up/down quickshifter, along with the Ducati Multimedia System.

With the spotting of a new air-cooled Ducati Monster motorcycle for the 2017 model year, we can make some logical assumptions about what the Italian marque is up to for next year. One of those assumptions is the new Ducati Monster 939. A 2017 Ducati Monster 939 was almost a certainty the second we saw the Ducati Hypermotard 821 getting bored out with a 937cc upgrade. Since the Monster 821 and the Hypermotard 821 share the same engine, it only makes sense for the two models to eventually share the 937cc power plant. What adds fodder to this notion though is Ducati’s move to add a cheap and basic Monster model to its roster, in the form of the air-cooled two-valve model that we spotted earlier today.

Ducati Motor Holdings is happy to report that its 2015 sales are off to a great start: up 22% over the first half of 2014. In total, 32,600 motorcycles have been sold by Ducati since January, the most ever sold by Ducati during that time period. Ducati is also saying that 9,000 of the machines sold were Scrambler models, making the model the most popular in Ducati’s lineup by a strong margin. For reference, the sales of the other models are as follow: Multistrada 1200 (4,700), Monster 821 (3,700), 1299 Panigale (3,000), the remaining 12,000 units come from the Diavel, 899 Panigale, Hypermotard, and Monster 1200 Ducati says it grew across all of its sales territories, with the USA still the company’s #1 market, and sporting a 10% growth figure so far this year.

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Another “bold new graphics” model from Ducati, the Ducati Monster 821 Stripe and Ducati Monster 1200 S Stripe add exactly what the name implies, a racing stripe to the naked bike’s sweeping lines.

The double-white side-stripe is painted on the mudguard, fuel tank, passenger seat cover, and fairing/windscreen. Completing the look are carbon fiber belt covers, and a Ducati Performance license plate holder. Huzzah.

Ducati is hosting its press launch of the 2015 Ducati Monster 821 in Bologna right now, which means that the Italian motorcycle company also just released a ton of high-resoltuion photos of its new water-cooled baby Monster on the interwebs.

Visually very similar to the Monster 1200, the Monster 821 distinguishes itself with lower-spec components, and more noticeably with a double-sided swingarm.

Featuring the same 821cc Testastretta 11° engine (112hp and 65.9 lbs•ft) that is found on the Ducati Hypermotard and Ducati Hyperstrada, the Monster 821 tips the scales at 395.7 lbs (dry) – just 5 lbs less than its 1,200cc counterpart. Other features include traction control, ABS brakes, and a ride-by-wire throttle.

Expect to see the 2015 Ducati Monster 821 in  a Ducati dealership near you next month. Pricing is set at $11,495 for the in red and white models, while the “Dark” is priced at $10,995.

Once we saw the unveiling of the Ducati Monster 1200 at EICMA last year, we knew it was only a matter of time before Bologna wedged its new 821cc liquid-cooled motor into a mid-size Monster machine, and now we have confirmation of the mid-sized Monster, as Borgo Panigale has officially launched its Ducati Monster 821. Borrowing the 821cc Testastretta 11° engine (112hp and 65.9 lbs•ft) found on the newly revised Ducati Hypermotard, and its cousin the Ducati Hyperstrada, the Monster 821 continues Ducati’s trend to repurpose powerplants for multiple product families. The Ducati Monster 821 also continues Bologna’s new trend of building its lower-spec midrange motorcycles with double-sided swingarms, to help further stratify and differentiate its models.