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Dorsoduro Factory

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Next up on our diatribe of motorcycle marketing gone bad, we have Italian manufacturer Aprilia Motorcycles. In an attempt to latch onto this whole “internet” thing they’ve been hearing people talk about outside of the office, the Piaggio Group member has discovered the FaceTubeSpace’s of the .com revolution as a great marketing medium. Hoping for just one killer hit on the interwebs, we have the following video, aptly titled “Aprilia Dorsoduro 750 Factory viral”, which clearly shows the intent behind its production.

Aprilia, here’s a free tip: viral videos historic never include the word “viral” in the title. The video isn’t a bad concept at all (does everyone get the part about how riding the Dorsoduro Factory is like a roller-coaster?), and we love the 2010 Aprilia Dorsoduro Factory as a bike, but with low production budgeting, and 300 views as of this writing, we’re thinking this advertisement isn’t quite living up to its hype. Check the video out after the jump (and be sure to send it to all your friends).







The fine folks of Noale have finally added the 2010 Aprilia Dorsoduro Factory to their official line-up and removed any doubts that the good Factory name means less today than it used to in the good ol’days. Tacking on a €900 premium for the “upgraded” Dorsoduro Factory model, riders will see an increase in carbon fiber, but only a limited change to the performance of the street tard. Despite this, the 2010 Aprilia Dorsoduro 750 Factory makes a strong rival for the Ducati Hypermotard 796. See why after the jump, along with a bevy of photos and a video.







Well it didn’t take long for the rumors about the 2010 Aprilia Dorsoduro Factory edition to come true, as we now have photos of the new bike leaked ahead of next week’s EICMA motorcycle show in Milan. It’s a little disappointing what Aprilia has done to the bike to make it stand-out from its base model, with the obvious differences between the two being just the Factory’s carbon body panels and red trellis frame. Continue on for more details and photos.