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Asphalt & Rubber has just gotten word that Shift Racing is about to announce its exit out of the street side of its apparel business, instead focusing its efforts on its dirt line in the future. Founded in 1997, Shift has been making gear for street riders for five years now, and is the edgier apparel division of parent company Fox Head Inc. According to Shift, “Fox has decided to focus its efforts on the core product lines of the world’s premier MX Racewear and Protective equipment.” We expect a full announcement shortly, but it looks like the diminished motorcycle market has claimed another victim. Source: Shift Racing

After releasing grim third-quarter financials today, Harley-Davidson has also announced that it is discontinuing Buell Motorcycles. In a somber video (posted after the jump), Erik Buell confirms the news, and praises the Buell team for taking on the industry giants with “this little American sportbike company.” Buell will continue to sell its motorcycle stock, and Harley-Davidson will continue to honor any warranties and part needs for Buell motorcycles.