Metzeler Brings Out 18″ Tires for Classic Racers

Vintage racers know all to well the difficulty there can be when it comes to finding appropriate tires for the race track, as the odd rim sizes of classic motorcycles are often outside the sizing parameters of good modern sticky tires. This leaves many racers using street-focused tires for their racing needs, but that could all come to an end, as Metzeler is expanding its Racetec RR Range to include 18-inch wheel sizes. Going forward from today’s announcement, the Metzeler Racetec RR DOT race tire will come in the company’s K1 compound (Metzeler’s softest compound), in the following sizes: 110/80-ZR18 (58W) front, and 150/65-ZR18(69W) & 160/60-ZR18 (70W) rear tires.

Sweet Jesus, Investors Revive Skully Helmet Project

For reasons beyond our imagination and comprehension, the failed business experiment that was the Skully AR-1 helmet has been revived by new investors. Sending out a blast to the “Skully Nation” email list, the brand’s new owners Ivan and Rafael Contreras, have announced their plans to revive this seemingly dead project. One can barely fathom why someone would want to continue a project that so obviously was doomed to its own failure, and that also so grossly betrayed the goodwill of the motorcycle community; and yet, here we are, with Skully Technologies taking over where Skully, Inc. left off. The presumption of this news is that the new management hopes to bring the AR-1 helmet, with its heads-up display technology, to market.

Nike Makes Air Force 1 Shoe for 12 O’Clock Boys

The Nike Air Force 1 shoe is perhaps the most iconic piece of footwear ever created. It spurred an entire industry of sneakerheads – people who collect and trade shoes – and the Nike AF1 is one of the most collectible items for this genre of collector. So, it’s not surprising that there is industry buzz about a new Nike Air Force 1 being created. With each release, Nike has kept AF1 brand in line with its urban roots, where playing basketball on the street gave rise to young kids who would dream of following their heroes, like Michael Jordan, onto the courts of the NBA. Now having more of a cult following, Nike has been branching out with its AF1 offerings, and last month the sport brand debuted a special AF1, which pays tribute to Baltimore’s 12 O’Clock Boys.

Unions End Partnership Agreement with Harley-Davidson

Two labor unions have ended a partnership agreement with Harley-Davidson, citing differences with how the Bar & Shield brand handles staffing issues at its factories (Harley has been accused of replacing hourly union workers with temporary seasonal workers). The move comes after a meeting on Monday, which saw leaders from the International Association of Machinists & Aerospace Workers (IAM), United Steelworkers (USW), and Harley-Davidson President & CEO Matt Levatich unable to agree on how to handle staffing issues going forward. While the disagreement ends an accord that has existed between the unions and Harley-Davidson for the past two decades, it does not affect the collective bargaining agreement that the unions have with Harley-Davidson, which has been incorrectly reported elsewhere.

US House of Representatives Passes Self-Driving Car Bill

Say what you will about American politics, but the US House of Representatives has passed the “SELF-DRIVE Act” (H.R. 3388) – a bipartisan bill that would open up autonomous vehicle regulation for manufacturers. The big advantage of the SELF-DRIVE Act is that it would supersede the varying and ad hoc state rules that manufacturers must currently adhere to while developing their autonomous platforms. The bill would also do away with some safety standards put in place for vehicles with drivers, such as where the steering wheel and foot pedals must be located. Lastly, the SELF-DRIVE Act would require the Department of Transportation (DOT) to research and develop a way of conveying to consumers the level of automation a vehicle possesses.

Is the MV Agusta Brutale 800 the Best Bike on the Market?

In early 2016, I was fortunate enough to ride the revamped and Euro4 version of the MV Agusta Brutale 800. On paper, the Brutale 800 lost power and gained weight, but the reality is that MV Agusta improved upon already one of its best-selling machines, in subtle and clever ways. Now a year-and-a-half later, the 2017 MV Agusta Brutale 800 is finally available in the United States, and I have been reunited with one of the best street bikes on the market. Spending almost all of last month with this motorcycle again, it is clear that not much has changed from a rider’s perspective, though internally improvements have been made to some of the weaker elements of the design, like the sprag clutch and valve train. While not much has changed with this year’s edition of the MV Agusta Brutale 800, I am mostly fine with that.

Lin Jarvis Talks Rossi’s Injury, Replacement, & Training

What happened when Valentino Rossi crashed? How serious is his injury? When will he be back? Who will replace Rossi, if he doesn’t return at Aragon? And what does Yamaha think of Rossi’s training methods? Yamaha boss Lin Jarvis spoke to a small group of journalists at Misano on Saturday morning, to answer these questions and much more. Jarvis knew about the accident very shortly after it had happened. “I knew before he got to the hospital,” Jarvis told us. “Albi [Tebaldi] called Maio Meregalli as soon as he got the news that Vale was on the way to the hospital. Maio called me straight away.” The good news was that Rossi’s injury was not as bad as the last time he broke his leg, at Mugello in 2010. “It’s much less serious,” Jarvis told us, “but probably just as irritating.

Aprilia Debuts Augmented Reality Helmet for MotoGP

While the launch of the Ducati’s Desmosedici Stradale V4 engine and leaked photos of the Ducati Panigale V4 dominated the news on Thursday, Aprilia Racing was quietly changing the sport of motorcycle racing, as it debuted an augmented reality helmet that its mechanics will wear in MotoGP. Aprilia has partnered with DAQRI and Realmore to make the augmented reality helmet come to fruition – DARQI is making the hardware, while Realmore is responsible for the software. As followers of augmented reality (AR) tech may already have guessed, Aprilia Racing’s AR helmet will allow its mechanics to visualize and share information, overlaid on what is occurring in the pit box. Aprilia Racing sees two major scenarios where using augmented reality could be of benefit.

More Leaked Photos of the 2018 Ducati Panigale V4

Apparently today is Ducati Day, as news continues to come from Italy about the Ducati Panigale V4 and its Desmosedici Stradale engine. Ducati has already spilled the beans on the new 210hp V4 engine it has been developing for its next superbike, but now we also get more spy photos of the Panigale V4 that will carry it. These latest spy photos show quite clearly the 2018 Ducati Panigale V4 that will debut later this November, at the EICMA show in Milan. Ducati CEO Claudio Domenicali confirmed the Panigale V4 name today, and for our A&R Pro members, we have gone into a lengthy analysis as to why Ducati is choosing to keep the styling and name of this machine so similar to the previous model.

Ducati Reveals the 210hp Desmosedici Stradale Engine

Hello and welcome to a new era of Ducati motorcycles, which is starting with a very special engine. Named the Desmosedici Stradale, this road-going version of the company’s MotoGP power plant is what is going to power Ducati’s next superbike, the Ducati Panigale V4. Debuting today in Misano, at a special event ahead of the San Marino GP, the mystery around the Desmosedici Stradale engine has finally be revealed, to the tune of 210hp (@ 13,000 rpm) and 88.5 lbs•ft of torque (@ 12,250 rpm). Dropping details on the 90° V4 engine with desmodromic valves, we now know that Ducati will continue to play the displacement game with its superbike, as the street version of the Panigale V4 coming with a 1,103cc displacement.

Pitching the BMW R1200GS – OEMs, Take Note

10/02/2012 @ 2:03 pm, by Jensen Beeler16 COMMENTS

Making effective market communications in the motorcycle industry should be a relatively straight-forward and easy task. After all, motorcycles in North America and Europe have a strong personal component that revolves around self-expression and a rider personal identity. Making things easier, the motorcycle industry is littered with enthusiasts who themselves ride on a daily basis, and should understand this concept first-hand.

The idea that an ad or campaign should reach out and grab the intended consumer is not a novel concept, and motorcycle marketing professionals have their job simplified since they need only to develop and publish creative that would speak to them personally, in order to be successful. For whatever reason though, motorcycle industry marketers, by-in-large, were absent the day they taught marketing in business school…and it shows.

It is a subject I rail on about far too often, probably because it just simply baffles me how it occurs in the first place. How a motorcycle enthusiast fails to connect with people just like himself or herself boggles my mind, and yet it routinely happens in the motorcycle industry. However, every now and then, an OEM puts together something that renews my faith in the establishment, and for a split-second I have a vision that this whole two-wheeled thing isn’t going to hell in a hand basket. Such is the case with this promo video done by BMW TV.

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S1000RR Still BMW’s Top-Selling Bike in the USA

01/13/2012 @ 3:33 pm, by Jensen Beeler7 COMMENTS

BMW Motorrad crushed it last year by posting its best sales year ever, and finishing in sales 6.4% over 2010. With the United States being one of BMW’s largest motorcycle markets, it comes as no surprise then that the German brand posted strong sales here in the US. Up 7.4% over last year, BMW Motorrad USA continues to weather the rough economy for the Bavarians, which is perhaps unsurprising considering how zie Germans have faired the past few years.

What is surprising though is which model topped BMW’s sales sheets, and in case you are blind and didn’t see this story’s headline, it was not the venerable GS. Taking the superbike fight straight to the Japan’s backyard, the BMW S1000RR again dominated sport bike sales again in 2011, and was BMW’s top-selling model across its whole motorcycle line-up (I’d love to see the profits per model on this though). Proof that when German engineering is coupled with Japanese pricing a consumer hit is born, the S1000RR should continue to be a potent bike in 2012, as BMW Motorrad has given the liter bike a mild update for its third year of production.

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Motorcycle Advertising – Allstate Gets It

05/29/2010 @ 9:49 am, by Jensen Beeler9 COMMENTS

We spend days wading through different marketing and advertising pieces by various groups in the motorcycle industry, which really only makes us believe firmly that either a) advertising companies have no idea how to connect with motorcyclists, and 2) motorcycle industry companies have no idea how to connect with their customers.

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