Ducati Desert Sled ADV Alaska Prototype by Earle Motors

Just the other day, I was lamenting to a Ducati person about how the Desert Sled should have been the first model from the motorcycle makers Scrambler sub-brand…since, you know, it goes off-road quite well. Built for the hard hits and jumps that come with taking a production street bike scrambling through the woods, the Desert Sled pretty much lives up to its name. But, if you really want to do the business, some changes need to be made. This is where Alex Earle comes in the picture, with his Ducati Desert Sled “ADV Alaska” Prototype. A designer for Audi by day, Earle is known better in motorcycling circles for his street-tracker inspired custom Ducatis. You’ve probably seen them before.

Randy Mamola Named A “MotoGP Legend”

Randy Mamola will be the newest edition to the list of “MotoGP Legends” – an honor roll that serves as the World Championship Hall of Fame for motorcycle racing. Racing alongside some of the greatest names in Grand Prix motorcycle racing, Mamola is known best as the winningest GP rider never to win a GP championship, with 13 race wins and 57 podiums credited to his name. Mamola is as famous for his aggressive on-track riding style during the 1970s and 1980s, as he is for his generous contributions to the sport and world at large, which continue to this day as a co-founder to the Riders for Health charity. A GP staple, you can often find Mamola in the MotoGP paddock, rider-coaching for several racers, interacting with his legion of fans, and occasionally brow-beating unwieldy motorcycle journalists.

It’s Official, John McGuinness Jumps Ship to Norton

Check the weather, because hell might have frozen over. Confirming rumors from late last year, John McGuinness has switched from Honda to Norton for his 2018 Isle of Man TT campaign. The move is a bit of a surprise, as McGuinness has made his career as a diehard Honda rider, which has lead to 23 TT race wins at the Isle of Man. But, things started to get interesting last year, when in December McGuinness wasn’t named as one of Honda’s road racing riders. To further fuel the fire, McPint was seen on social media checking out the Norton SG7. Now officially official, John McGuinness will campaign on the Norton in the Superbike TT and Senior TT races at the 2018 Isle of Man TT. Boom goes the dynamite.

Harley-Davidson Recalling 174,000 Motorcycles Because Owners Might Be Bad at Basic Bike Maintenance

Yup. You read that headline correctly, and thus here is our second recall notice of the day, and as you might expect, it is an interesting one. Harley-Davidson is having to recall over 174,000 motorcycles because their brake components may form deposits internally if the brake fluid is not replaced after a prolonged period of time, i.e. beyond the two-year maintenance schedule specified by Harley-Davidson. In total, 31 Harley-Davidson models are affected by this recall, namely the Touring, CVO Touring, and VSRC models that have ABS brakes equipped.

This Week’s Suzuki Hayabusa Rumor

A new Suzuki Hayabusa is coming, this much we know. What that bike will be, what features it will have, and what it will look like though have been open to much speculation. Unsurprisingly then, the rumor mill surrounding the Suzuki Hayabusa continues to churn out ideas about what this hyperbike will be, and today’s latest tidbit of gossip comes courtesy of Italy’s Insella publication. In it, the Italian journos wager that the Suzuki GSX-1300R will in fact become the GSX-1400R for the 2019 model year, with the venerable Suzuki Hayabusa getting a displacement increase to the tune of 1,440cc for its four-cylinder engine. The folks at Insella go on to say that the 2019 Suzuki Hayabusa will be an-all new machine (that much is a given), with features like traction control, semi-active suspension, and cornering ABS rounding out the package.

Details Emerge about the FIM MotoE World Cup

After announcing the 2019 FIM MotoE World Cup roughly a year ago, details have been slow to emerge about this electric motorcycle series, which will run in parallel to the MotoGP Championship. Late last year we learned that Italian firm Energica had won the contract to supply MotoE with race bikes, which would be based off the Energica Ego production superbike, and now today we learn a little bit more about this fledgling series. In a press event announcing Enel as the title sponsor (more on that in a minute), Dorna and the FIM laid out the basics for MotoE, in terms of teams, bikes, tracks, and race format. As such, Dorna envisions 10-lap races for the MotoE World Cup, with little desire to increase the race distance as the series continues beyond its 2019 start date.

Introducing the MOTR Podcast

Today we are announcing the third podcast that Asphalt & Rubber is involved with, the Motorcycles on the Record Podcast…or as we like to call it: the MOTR Podcast. The concept is pretty simple, as the MOTR Podcast is designed to compliment our popular Two Enthusiasts Podcast production. For those who don’t listen to it aleady, on the Two Enthusiasts Podcast, myself and co-host Quentin Wilson take an outside perspective on what is happening in the motorcycle industry. So, to contrast that with the MOTR Podcast, this new show will provide an insider’s view of what’s going on in motorcycles, with a focus on interviews and discussions with the industry’s leading figures.

Say Hello to the New Triumph Speed Triple RS

Back in 1994, Triumph created the streetfighter segment with the Speed Triple. But, the bike of 20 years ago is very different from the one debuting today, however the basic ethos remains: an aggressive sport bike for the city streets. In this time span though, the streetfighter segment has changed. Brands like KTM and Aprilia rule the roost, with high-horsepower bikes that come competently packed with high-tech electronics. Hoping to stay relevant with the same basic 1050cc platform, the British marque shows us now the 2018 Triumph Speed Triple RS – which boasts over 100 “new” parts just in the engine alone. The changes are subtle to the outgoing model though, but the highlights do stand out.

2018 Alta Motors Redshift MXR Officially Debuts – More Power, More Torque, Less Weight, and “Overclocking”

Here it is. After we broke the story that Alta Motors would be debuting an R-spec machine for its motocross line, we get our first glimpse of the 2018 Alta Motor Redshift MXR. A souped-up version of the 2018 model, which already gets some upgrades over last year’s bike, the Redshift MXR boasts some impressive features, in the pursuit of a no-compromises MX race bike. As such, Alta is quoting a stout 50hp and 42 lbs•ft of torque for the Redshift MXR, while the “wet” weight of the machine has been reduced by 8 lbs, to 259 lbs ready-to-ride. Recharge times have also been reduced, to just 1.5hrs on a 220v system – a savings of 30 minutes over the standard model.

Harley-Davidson Electric Motorcycle Coming in 18 Months

Harley-Davidson CEO Matthew Levatich dropped more than a few bombs during today’s earnings report, first saying that the Bar & Shield brand would close its Kansas City factory and consolidate production around its York, Pennsylvania plant. The American brand isn’t stopping the news there though. Offering a carrot of good tidings, Harley-Davidson reports that it will make its first production electric motorcycle within the next 18 months, effectively bringing its Livewire concept into production. The Livewire was a purpose-built concept done by Harley-Davidson in order to gauge the market reaction to the Bar & Shield brand going electric. Offering limited test rides, Harley-Davidson got positive responses to the Livewire experience, and the project has been internally green-lit ever since.

Pitching the BMW R1200GS – OEMs, Take Note

10/02/2012 @ 2:03 pm, by Jensen Beeler16 COMMENTS

Making effective market communications in the motorcycle industry should be a relatively straight-forward and easy task. After all, motorcycles in North America and Europe have a strong personal component that revolves around self-expression and a rider personal identity. Making things easier, the motorcycle industry is littered with enthusiasts who themselves ride on a daily basis, and should understand this concept first-hand.

The idea that an ad or campaign should reach out and grab the intended consumer is not a novel concept, and motorcycle marketing professionals have their job simplified since they need only to develop and publish creative that would speak to them personally, in order to be successful. For whatever reason though, motorcycle industry marketers, by-in-large, were absent the day they taught marketing in business school…and it shows.

It is a subject I rail on about far too often, probably because it just simply baffles me how it occurs in the first place. How a motorcycle enthusiast fails to connect with people just like himself or herself boggles my mind, and yet it routinely happens in the motorcycle industry. However, every now and then, an OEM puts together something that renews my faith in the establishment, and for a split-second I have a vision that this whole two-wheeled thing isn’t going to hell in a hand basket. Such is the case with this promo video done by BMW TV.

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S1000RR Still BMW’s Top-Selling Bike in the USA

01/13/2012 @ 3:33 pm, by Jensen Beeler7 COMMENTS

BMW Motorrad crushed it last year by posting its best sales year ever, and finishing in sales 6.4% over 2010. With the United States being one of BMW’s largest motorcycle markets, it comes as no surprise then that the German brand posted strong sales here in the US. Up 7.4% over last year, BMW Motorrad USA continues to weather the rough economy for the Bavarians, which is perhaps unsurprising considering how zie Germans have faired the past few years.

What is surprising though is which model topped BMW’s sales sheets, and in case you are blind and didn’t see this story’s headline, it was not the venerable GS. Taking the superbike fight straight to the Japan’s backyard, the BMW S1000RR again dominated sport bike sales again in 2011, and was BMW’s top-selling model across its whole motorcycle line-up (I’d love to see the profits per model on this though). Proof that when German engineering is coupled with Japanese pricing a consumer hit is born, the S1000RR should continue to be a potent bike in 2012, as BMW Motorrad has given the liter bike a mild update for its third year of production.

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Motorcycle Advertising – Allstate Gets It

05/29/2010 @ 9:49 am, by Jensen Beeler9 COMMENTS

We spend days wading through different marketing and advertising pieces by various groups in the motorcycle industry, which really only makes us believe firmly that either a) advertising companies have no idea how to connect with motorcyclists, and 2) motorcycle industry companies have no idea how to connect with their customers.

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