For as long as we have covered the Pied Piper dealership rankings, one brand has stood above all others in customer satisfaction, and that brand has been Ducati.
But for the 2016 rankings, we have a new boss in town, as BMW dealerships have taken the top honors in the most recent Pied Piper Prospect Satisfaction Index.
For those readers who aren’t that aren’t familiar with Pied Piper, the company’s Prospect Satisfaction Index is sort of the Consumer Reports of a dealership network experience, and acts as a measuring stick for how a brand is performing when it comes to interacting with potential customers.
As such, the PSI takes into account a mixture of “mystery shopper” experiences, along with actual sales success for each brand, thus giving a mixture of subjective and objective measurement for a company’s dealer network.
The gearbox recall for the 2015 Yamaha YZF-R1 was a massive undertaking. In total, the recall affected 2,921 motorcycles, with Yamaha estimating almost 16 hours of labor per bike in order to change out the gearbox. That’s a lot of shop time for each individual motorcycle.
That time isn’t cheap either, and the cost of the labor alone was somewhere around the $5 million mark. By the time you threw in the cost of the parts, the R1 recall likely cost Yamaha somewhere north of $10 million.
To get a sense of how long that recall work took, checkout this time-lapse video that a mechanic made while working on one of the affected superbikes. Be sure to note that the video spans two days of shop time. It’s quite the process.
Yet once again, Ducati has topped Pied Piper Prospect Satisfaction Index (PSI) – showing the continued prowess of Ducati dealerships in the United States.
For those that aren’t familiar with Pied Piper, the company’s Prospect Satisfaction Index is sort of the Consumer Reports of dealership network experience, and acts as a bellwether as to how a brand is performing while facing the consumer.
As such, the PSI takes into account a mixture of “mystery shopper” experiences along with actual sales success for each brand, thus giving a mixture of subjective and objective measurement for a company’s dealer network.
By now, Asphalt & Rubber readers should be well aware of the recall being issued on all the 2015 Yamaha YZF-R1 & 2015 Yamaha YZF-R1M motorcycles sold in the USA.
We broke the news back in November, and even covered how recalls work in Episode 11 of the Two Enthusiasts Podcast – the show is well worth having a listen to if you want to know more about how recalls work.
In the show, we speculated a bit about what Yamaha would do to fix the gearbox issues with the latest R1 superbikes, and now we have official confirmation from Yamaha Motor Corp. USA on how it will handle the 3,500 or so models that need to be recalled.
Yamaha was kind enough to supply us with a letter, which will be sent to all affected R1/R1M owners, as it outlines what is being recalled, what actions Yamaha and its dealers are taking, and what owners should do going forward. Read it, after the jump.
More trouble looms for Yamaha and its pending recall of the 2015 Yamaha YZF-R1, as our sources have indicated that all of the superbikes sold in the USA will be affected by the new R1’s transmission issues.
You may recall that Asphalt & Rubber broke the story two weeks ago about the upcoming recall for the 2015 Yamaha YZF-R1, and we explored the topic in-depth on Episode 11 of the Two Enthusiasts Podcast.
Still, we are surprised that a more formal announcement hasn’t emerged from Yamaha Motor USA regarding the matter.
In the meantime, Transport Canada – the importer for Yamaha motorcycles in Canada – issued a recall for 240 units, while some YZF-R1 owners in the USA have begun to receive letters from their local Yamaha dealers concerning the recall procedure.
For 2015 Yamaha YZF-R1 owners who haven’t received a recall notice from the dealer, you should expect one, as it’s our understanding that ultimately all of the 2015 Yamaha YZF-R1 and 2015 Yamaha YZF-R1M motorcycles sold in the USA will need to have their transmission replaced.
Pied Piper Prospect Satisfaction Index (PSI) is one of the major ranking systems out there assessing the US motorcycle industry and its dealerships.
To give you a quick primer on how scoring works, Pied Piper takes into account a mixture of “mystery shopper” experiences, along with actual sales success for each brand, thus giving a mixture of subjective and objective measurement.
For this year’s assessment, it comes with little surprise that Ducati is once again taking the top honors, followed closely by Harley-Davidson and Victory — two brands that have high customer satisfaction, according to Consumer Reports.
If you go in to your local BMW dealer and ask to look at their latest enduro models, you should brace yourself for a Laurel & Hardy routine, as the e-word is now persona no grata at US dealerships.
Instead, BMW dealers have been instructed to use the word “adventure” instead, newspeaking would-be customers into a segment that BMW literally invented (with a little help from Ewan and Charley).
Good news for California riders who want Erik Buell Racing’s latest motorcycles, as the EBR 1190RX and EBR 1190SX have been certified by the California Air Resources Board (CARB).
A necessary step to selling in the Golden State, the news means that Erik Buell Racing can begin shipping RX and SX models to its California dealers, who in turn can now begin selling the bikes to the eager Californian biking public.
Erik Buell Racing has announced that over 60 dealerships will be carrying the 2014 Erik Buell Racing 1190RX, the new sport bike from EBR that is slated to be released in March of this year.
After unveiling the new bike last October at the American International Motorcycle Expo in Orlando, EBR began to scout dealerships in major metropolitan areas that were prime motorcycle markets.