With global Ducati sales up 22% in the first six months of the year, it comes with no surprise then that Ducati North America has some sales growth to report as well. Selling 6,961 motorcycles in the first-half of the year, Ducati North America is up 12% over last year’s same time period. Helping fuel that increase was an incredibly strong June, where 1,981 motorcycles sold — for a 106% growth over June 2014. “This record is the result of the hard work and dedication of the entire Ducati organization and our network of dealer partners who strive to deliver the most premium motorcycle ownership experience imaginable to our customers,” said Dominique Cheraki, CEO of Ducati North America.
Ducati Motor Holdings is happy to report that its 2015 sales are off to a great start: up 22% over the first half of 2014. In total, 32,600 motorcycles have been sold by Ducati since January, the most ever sold by Ducati during that time period. Ducati is also saying that 9,000 of the machines sold were Scrambler models, making the model the most popular in Ducati’s lineup by a strong margin. For reference, the sales of the other models are as follow: Multistrada 1200 (4,700), Monster 821 (3,700), 1299 Panigale (3,000), the remaining 12,000 units come from the Diavel, 899 Panigale, Hypermotard, and Monster 1200 Ducati says it grew across all of its sales territories, with the USA still the company’s #1 market, and sporting a 10% growth figure so far this year.
One of the main issues MV Agusta USA’s new management is addressing right off the bat is the company’s dealer network in the United States. It was an issue that considerable time was spent on during our media meeting with them late last year, and clearly the American subsidiary has heard the pleas of journalists and consumers alike. As such, MV Agusta USA is announcing the addition of nine new dealers to its list, which is roughly a 25% increase in MV Agusta dealers in the USA. Of course, simply adding more dealers doesn’t solve MV Agusta’s problem in the US, finding the right dealers is key. “We have a continual strategy to make changes in selected open areas where rider demand is high and the prospective MV rider community is underserved,” said Helen Vasilevski, CEO of MV Agusta USA.
If you go in to your local BMW dealer and ask to look at their latest enduro models, you should brace yourself for a Laurel & Hardy routine, as the e-word is now persona no grata at US dealerships. Instead, BMW dealers have been instructed to use the word “adventure” instead, newspeaking would-be customers into a segment that BMW literally invented (with a little help from Ewan and Charley). BMW Motorrad USA has also struck the word from its online footprint (except for harder to change things like URLs), just as the German company has flooded the segment with multiple models (more on that later), namely the BMW S1000XR.
Erik Buell Racing has announced that over 60 dealerships will be carrying the 2014 Erik Buell Racing 1190RX, the new sport bike from EBR that is slated to be released in March of this year.
After unveiling the new bike last October at the American International Motorcycle Expo in Orlando, EBR began to scout dealerships in major metropolitan areas that were prime motorcycle markets.
Last week we reported to you that Suzuki Motor of America was set to cut 10% to 20% of its powersports dealerships, as a part of its corporate restructuring and bankruptcy of the now defunct American Suzuki Motor Corporation. Clarifying that news, Suzuki has given a clearer figure, saying that 98 of the company’s 930 dealers will be getting the axe. According to Suzuki, the roughly 10% of dealerships that did not see their contract assumed by Suzuki Motor of America accounted for only 2.5% of the company’s retail sales in the past 12 months (2.8% of retails sales in the past three years), making Suzuki’s actions more of a culling of the herd than anything else.
All things considered, it hasn’t taken Horex that long to come to market with its first machine, the Horex VR6 Roadster. Not the supercharged street-standard that we first saw (there’s been no update when that variant will be available), but still a plucky 161hp motorcycle that should attract the discerning buyer.
Featuring a 1,218cc, 15°, VR6 motor, the Horex VR6 Roadster has had a number of delays in its production (here & here), not to mention the set-back with the supercharged model, but bringing a new model to market in less than three years is still quite a feat in this industry, so our hats are off to zie Germans.
I will be honest about my ego, I like being right…but that doesn’t mean that sometimes I wish I was wrong, and such is the case with the delivery date of the beautiful MV Agusta F3 Serie Oro. It is hard to believe that we first saw the MV Agusta F3 break cover back in October 2010, with the Italian company’s three-cylindered supersport being spied and rumored well before even that date, as far back as 2009. Then breaking the hearts of many Italian motorcycle fans, MV Agusta announced that the F3 would not be a 2011 model year bike.
When Motus released the final details on its inaugural 2013 Motus MST motorcycle, we were shocked to see that the Alabama company did not have any dealerships lined up for west of The Rockies (surely the bigger shock felt by others was the $30,000+ price tag). Well that has changed now according to Motus, which has signed up four West Coast dealerships, one in California, one in Washington, and two in Nevada. Sorry folks, the price is still the same though.
Although not really a show designed for consumers, the Indianapolis Dealer Expo still manages to generate some good gossip. Convening in Indiana each wintery February, industry folk really only have two things to talk about: the weather and industry rumors — since we’re not a weather blog, we’ll focus on the latter. One of the better rumors to come from the Indy show was that electric scooter manufacturer Vectrix is considering building its electric superbike concept, which debuted at EICMA circa 2007.
Before I make my customary offensive remarks about states that aren’t California, it should be noted that we here at Asphalt & Rubber are eternally grateful for the fine Commonwealth of Pennsylvania, the birthplace of our humble motorcycle news blog. That being said, it’s also good to see that the Keystone State has pulled its head out of its ass long enough to pass a bill (passed in the Senate, with the House still to vote) that would allow motorcycle dealers to sell motorcycles on Sundays, though car dealers will still have to abide by the current legislation.
“I’m not sure why it was ever done,” said State Representative Eugene DePasquale (York County). “I’ll leave it to legislators who were alive when that passed to answer that one.” Talking of keeping the status quo for car dealers, State Senator Richard Alloway II (Adams, Franklin, and York Counties), the bill’s co-sponsor, said, “I have heard a lot of car dealers like to be closed, so it’s a day people can walk lots with no pressure from anyone and window shop.”