The print media landscape continues to change for the motorcycle industry, as Bonnier has just announced that Cycle World will be moving to a quarterly format, starting in 2018.
The move is similar to the changes made at sister publication Motorcyclist, where fewer print editions and a larger focus online are the name of the game.
Bonnier hopes that more “artistic” coffee table issues, will help buoy its print brands’ downward spiral, while the publishing house looks to aggregate news feeds and social media to boost its online sites.
As we reported, Sport Rider will no longer continue as a print publication, and DIRT RIDER will cease its publishing as well. Both titles will continue online it seems, however, though it is not clear how much original content they will run, and how frequently they will post stories.
Bonnier also announced that Hot Bike magazine will be combining with Baggers, to make one giant American v-twin publication, with a six-issue per year format.
Changes are afoot at Motorcyclist magazine, as the monthly publication is set to move to a six-issue per year format starting in Spring 2017. That transition will come from the direction of a new leader too, as Editor-in-Chief Marc Cook will be leaving Motorcyclist as well. Cook outlined his departure, and announced the new format for Motorcyclist, citing the many contributions his team of writers have made over the course of his tenure at the magazine. As the opening paragraph to Cook’s goodbye letter coyly suggests, the media landscape in the motorcycle industry is shifting, pushing Motorcyclist magazine in a new direction.
Interesting news for American motorcycle enthusiasts, as nearly all your printed two-wheeled information is set to come from a singular company in the coming future. Already the recent purchaser of Cycle World, Bonnier Corporation seems poised to control a significant portion of the two-wheeled industry’s printed and online press. Inking a two-way deal with Source Interlink, Bonnier Corp. receives in the transaction Motorcyclist, Sport Rider, Dirt Rider, Motorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper, and ATV Rider.
News that Suzuki plans on returning to the MotoGP Championship in 2014 should be old information for dedicated Asphalt & Rubber readers, and the Japanese company’s inline-four race bike was already spotted doing test laps last year by the eager eyes at Cycle World. Well the American print-mag has another set of eyebrow-raising high-quality photos of the 2014 Suzuki GSV-R to mull over from the Motegi race track, along with some technical insights provided by the venerable Kevin Cameron.
Now out of his contractual obligations with Yamaha Racing, Spies can finally speak candidly about his 2012 season, and what was occurring behind close doors within the Yamaha factory team, as well as his contract negotiations within the MotoGP and World Superbike paddocks. Some of the story we already know, like how a high-ranking Yamaha official told Ben Spies to give 100% or not show up, after the American was sidelined with food poisoning at Mugello. Spies also sheds light on the rumors about his switch back to WSBK, namely with the BMW Motorrad team. Discussing his interactions with HRC and Gresini Racing, Spies also sheds insight about how he ultimately landed in the Ducati Corse camp. Head over to Cycle World, the article is well-worth a read.
Officially official now, Cycle World has been sold to print media giant Bonnier Corporation, owner of such titles as Popular Science, Parenting, Field & Stream, and other niche-market publications. Acquired from the Hearst Corporation, Cycle World will maintain its current editorial and writing staff as it moves to Bonnier, and from what we’ve gathered talking to CW employees the transition is being viewed favorably, and is in the best interest of the publication. This is the second time Cycle World has changed hands this year, as the publication was sold by Hachette Filipacchi to Hearst this past February.
On Tuesday night we were delighted to see that American print magazine Cycle World had gotten a chance to sit down with Ducati Motor Holdings CEO Gabriele del Torchio, and to our surprise, del Torchio seemingly spilled the beans about Rossi moving over to Ducati, and so we, like many other sites, jumped on the news and published it. However this article surprised the folks in Bologna, who have released a statement saying that the Italian brand has not signed Rossi, and that Cycle World’s article “misreported” the facts. This is of course Ducati saying politely that Cycle World made the quotes up, which regardless if it’s true or not, is a sizeable issue for motorcycle publications and their readers.
UPDATE: Ducati has denied del Torchio’s statements in Cycle World’s article.
It’s not like we didn’t already know that Rossi had signed with Ducati, but Ducati Motor Holdings CEO Gabriele del Torchio let it slip during an interview with Cycle World magazine that both Nicky Hayden and Valentino Rossi would be riding with Ducati for 2011. This makes the first person at Ducati to go on the record about next year’s MotoGP rider line-up at the Italian company, which should send Ducatisti into a fervor, and drool marinara sauce.
Hachette Filipacchi has put a number of publications up for sale, and depending on who you believe, CycleWorld magazine, may be one of the magazines up on the chopping block. While Media Daily News is reporting that is the case, AdWeek says Car and Driver, Road & Track and Cycle World will be spared from the wraith of Filipacchi.