As it currently goes, I merely need to adopt the correct lifestyle aesthetics in the form of bikes and apparel and I can be part of the “club”; the actual identity of what it means to be a “rider” is devoid of the qualities that make us human and participants in society.
There are Harley riders, BMW riders, customs riders, leather-clad sport bike riders, and hipster cafe racers. In each of these demographic fragments, the specifics of what the person is riding matters more than the political, social, and/or economic standpoints of the riders themselves.
This consumerist mentality relegates the means for participation to the choice of how to exercise my purchasing power. Dominant motorcycle culture emphasizes the bike as the expression of the identity of the rider.
An apathetic culture that is centered around fetishization of commodities will reach limits to growth. Sure, motorcycles will get faster, lean better, safer, and smarter than the ones available to us. However, the market is already saturated with choices without enough reasons to pick one choice over the other.
Imagine, however, that being a motorcyclist meant more than just having two wheels spinning between your legs.
The “hipster” – legitimate cultural phenomena or overused punch line? As the young and the over-caffeinated discover ever more banal and superficial means of self-expression and fronting authenticity, the rest of society looks on in disgust.
Current trends indicate that the proliferation of hipsterdom has spurred on a parallel industry of bloggers, commentators, and inspired cynics to reaction. The quantity of rolled-eyes and judgmental stares is proportionally tracking the sales in raw denim and aviators.
“Bullshit Hipster Bike Videos” is a relative newcomer to the cacophony of grumpy social critics incensed at the sight of the displaced café lumberjack. Since its inception in August of 2013, the author of the blog has excoriated these neo-café racers, amateur moto-philosophers, and urban aesthetes with their penchant for “classic” metal.
Though the trailer to Why We Ride has been around for some time now, we have been getting emails about the two-wheeled documentary ever since its limited screening at the AIMExpo in Orlando, Florida. Encompassing every form of the motorcycling lifestyle, all accounts we have heard about the film say its a feel-good movie with a positive message about motorcycles. Think of it as a recruitment film for future motorcyclists.
Screenings of Why We Ride are limited though, with the movie set to debut in New York and Los Angeles, and with future screenings being held in the Southern California area. Hopefully the Why We Ride team can add other locales to the list. If they want to have a screening in San Francisco, Asphalt & Rubber is down to help with that. The trailer is after the jump. Enjoy!
I stumbled across this simple graphic ages ago, presumably on Tumblr if the file name is any indication, and only rediscovered it tonight while I was going through some old thumb drives. I think for many motorcyclists, it sums things up nicely in a succinct sort of way.
Congratulations and welcome to 2013. We imagine that there are a few of you who aren’t firing on all your cylinders yet today, so we will ease you into a new year of motorcycle news with a nice little video, which was made by the folks at Skateboarder Magazine. No, your hangover is not making you see things, we are in fact talking about skateboarding on a motorcycle site.
You see, there is an interesting intersection between the skateboarding and motorcycle subcultures — something about the desire to go one’s own way, to engage in some activity of questionable safety, and to enjoy life in the present, much to the chagrin of everyone else. The crossover may no be as obvious in practice, but it’s there.
For instance, when Harley-Davidson finally figured out that it needed to start appealing to consumers under the age of 40, the first demographic it targeted (with some success) was the skateboarding crowd. Take a look at some of the earlier Harley-Davidson Forty-Eight ads, and see if you can’t pick up on the LBC living, Airwalk wearing, grinder vibe that’s going on there.
So as we already said, for your viewing pleasure today we have a nicely done video by the folks at Skateboarder Magazine, which covers their motley crew riding and skating through Vietnam. The whole piece is a great example of what it is like to travel in Southeast Asia, and puts a lot in perspective as to just how massive the market is there. The traffic is a bit insane as well, especially for these novice riders.
With the Dakar Rally a little over halfway through its 32nd running, the historic race has yet to show a decisive winner between the Despres/Coma grudge match. Shifting from its African namesake in 2009 because of safety concerns, the rally now takes place in South America instead. Some fans of The Dakar lament this change, citing various reasons for their desire to see the race continue on African soil, but beyond sentimental reasons, I would wager this year’s venues of Argentina, Chile, and Peru provide just as stunning and challenging of a course as the old Paris to Dakar route ever did.
I have done my fair share of traveling through this job and my previous lives, but for some reason I have yet to step foot onto the African soil, which is something I hope to change this year. Thinking about the landscapes I grew up watching during the “original” Dakar, Africa seems every bit the National Geographic adventure I believe it to be, and of course the Boy Scout in me would cherish a night under the African savanna’s sky.
Continuing a vein we have been exploring this week though, the motorcycle culture in Africa is something entirely different to our Americanized perspective on motorcycling. Often the more reliable means of transportation between cities and villages, I have partially gotten to know motorcycles in Africa through my experience with the folks from Riders for Health, but the cultural element to this is something I have yet to truly understand. Maybe this music video for Parachute Youth gets us all a little bit closer to that understanding, and in the process brings us back to where we ourselves started on two wheels as well. Thanks for the tip Q$-Bling!
Ducati and Puma Motorsports have teamed up to create a seven-part video series that takes a look at motorcyclists, the motorcycle culture, and and of course Ducati motorcycles. There’s some Ducati-branded Puma apparel in the videos as well, but if you get past the obvious marketing pitch, the videos tell interesting stories about the people regular motorcycle loving people like you and me.
For instance, Part 3 is about Cpt. Andrew Sidwell, who when not spending his time in the US Army, is racing his Ducati Superbike 848 in the WERA club races out in North Carolina. How does he balance his duties to his country, family, and passion? Well you’ll have to watch the video to find that out. Watch the first three Lean In and Ride Us stories after the jump.
Honestly I don’t even remember how I found out about The Slimey Crud Run. About 6 years ago, long after the ride originated I started making the trek up there from Chicago with my friends. How could we not attend a bike gathering that exists loosely between two Wisconsin towns in the middle of some of the best asphalt in the Midwest? It was quite obvious from the minute we heard about the ride that it was the brain child of riders. The only structure is to show up a Pine Bluff, WI in the morning and ride to Leland, WI and back again if you want. The time line and the route are totally up to you.
Read more and see the American Cafe movie trailer after the break.