The Future of Fast, A Review of the Alta Redshift MXR

I always joke with industry folk that “it’s called Asphalt & Rubber for a reason,” as I am a dyed in the wool street bike guy. So when Alta Motors invited A&R to ride the new Alta Redshift MXR, I knew there were better people for the job than I. This is where heterosexual life partner Carlin Dunne comes into the mix. On top of being one of the fastest men ever up Pikes Peak on two wheels, as well as the fastest electric motorcycle to compete in The Race to the Clouds, Carlin is an accomplished off-road racer – both with and without a motor between his legs. So, we sent Carlin down to Southern California to ride Alta’s newest machines, and with already a bevy of time in the saddle on electric motorcycles, I can’t think of a better person’s opinion for these electron-powered off-road racers.

What A Trade War Means for Motorcycles

Strangely enough, we have talked about trade wars several times before, here on Asphalt & Rubber, as the Trump administration has been keen to use this tool in its toolbox, often with effects that reach into the motorcycle industry. The first time around, we talked about how the Trans-Pacific Partnership (TPP) affected the motorcycle industry, namely Harley-Davidson, and how the United States’ withdrawal from the agreement would likely be a negative effect for US motorcyclists. We have also had to talk about how fighting over beef imports could lead to possible tariffs on small-displacement European motorcycles in the United States, a tariff that would seriously hurt Piaggio/Vespa scooter sales and KTM dirt bike sales.

KTM and Tech3 Team Up in MotoGP for the 2019 Season

It was a shock to hear that the venerable Tech3 team would be leaving the Yamaha family, come the 2019 MotoGP season, after all Tech3 boss Hervé Poncharal cut his teeth with Yamaha. But, once the news of his move sunk in, we are not surprised to hear that he is headed to KTM for the 2019 season, as was officially announced today (and rumored for well over a week). That is right, for the 2019 MotoGP Championship, the Tech3 team – one of the most regarded satellite teams in the GP Paddock – will be racing the KTM RC16 MotoGP race bike, with full-factory machines from Austria. That last caveat is likely the tipping point and main reason for Poncharal’s switch, with Tech3 long having to put-up with having the leftovers from the Yamaha Racing factory squad.

What If Harley-Davidson and Alta Motors Had a Baby?

With the news that Harley-Davidson has invested an undisclosed sum in electric motorcycle manufacturer Alta Motors, the following concept might seem like a no-brainer. That is because the folks at Carbon Projects invisions the partnership between the two American brands as lending itself to the creation of an electric street-tracker model. Taking the heritage-focused roots of Harley-Davidson, and applying them to Alta’s Redshift platform, the resulting model is quite a looker, if we do say so. Of course, we should remember that Alta has already shown a street tracker concept of its own, displaying the Alta Motors Redshift ST concept at last year’s One Moto Show, in Portland, Oregon.

This Week’s Suzuki Hayabusa Rumor, Redux

In this installment of “This Week’s Suzuki Hayabusa Rumor,” we again take a look at the motor of this venerable sport bike. The rumor going around the interwebs right now is that the 2019 Suzuki Hayabusa will feature a “semi-automatic” gearbox. Side-stepping the part where saying a gearbox is semi-automatic is  a lot like saying someone is “semi-pregnant” (you either are, or aren’t), the rumor stems from a patent filed by Suzuki that shows a gear-shifting mechanism with the foot-shifter that doesn’t require a clutch. If this sounds a lot like an up/down quickshifter system, then you score extra bonus points today for being a rational human being, but you would be very wrong about what this whole rumor should actually be about.

Harley-Davidson Invests in Alta Motors

Harley-Davidson has announced its strategic investment in Alta Motors, which will see the two American companies co-developing two new electric motorcycle models. As one can imagine, the news has big ramifications for both brands. For Harley-Davidson, it means having access to cutting-edge electric vehicle technology, and a technical partner that can help them navigate the coming shift to electric drivetrains. And for Alta Motors the news is perhaps even more impactful, as Harley-Davidson brings not only a key monetary investment into the San Francisco startup, but the deal likely provides access to a variety of assets for Alta, namely purchasing power with parts supplier, access to a worldwide dealer network, and instant credibility with other future investors.

Here Comes a New Complaint About Californian Drivers…

If you are riding in California anytime soon, you might want to think twice before blaming the state’s fleet of drivers, as The Golden State just made it legal for self-driving cars to operate without a human behind the wheel. While similar actions have stalled in the US Congress (the SELF DRIVE ACT is stuck in a Senate committee), states have begun to take matters into their own hands, like they did in Arizona. That is right, the dawn of truly autonomous vehicles has just arrived, and it is primed to change the driving landscape as we know it, which by correlation means changes for the motorcycle community as well. Announced on Monday, the California Department of Motor Vehicles (DMV) approved rules that would make it legal for automated vehicles to operate without a human behind the wheel. 

BMW S675RR Concept by Nicolas Petit

I really like the idea of BMW making a supersport model, to compliment the already potent BMW S1000RR. The category is a tough one though, and it is dominated by the Japanese brands. Maybe, this is why BMW Motorrad is the perfect brand to disrupt the supersport segment. The S1000RR made a killing in the liter-bike space, because it brought European features and performance, at a Japanese price-point. Because of the success that resulted from that formula, maybe the Germans can do the same in the 600cc segment. Putting some pen and paper to this thought, Nicolas Petit has inked together a render of a proposed BMW supersport machine, which he dubs the BMW S675RR.

Say What??! – Tech3 and Yamaha Will Part Ways in 2019

If you thought the 2019 MotoGP Silly Season was already in high gear, a bombshell announcement has just put it into overdrive. Today, the Monster Yamaha Tech3 team announced that from 2019, they will be parting ways. Tech3 will no longer be a satellite Yamaha team. The split brings to an end an association of nearly 20 years with Yamaha. They first started in 1999 with Shinya Nakano and Olivier Jacque in 250cc, before switching to the premier class with the same pair in 2001. Tech3 has been a loyal partner for many years, giving up one seat to a factory-backed rider on a number of occasions, as occurred with Ben Spies, Colin Edwards, and Pol Espargaro. However, there had been a few signs of tension over the past few months.

Trademark Hints at Harley-Davidson Electric Motorcycle

Has Harley-Davidson just tipped its hand regarding its upcoming electric motorcycle? It would seem so, according to the latest trademark application to the United States Patent and Trademark Office. Registering the name “Revelation” with the USPTO, Harley-Davidson has set aside the trademark for two uses: 1) batteries for vehicles, and 2) drivetrains for electric motorcycles and vehicles. Other publications are running this story as the “Revelation” name being the moniker for Harley-Davidson’s production version of the Livewire electric motorcycle concept, but the actual trademark makes a very clear alternative to that narrative.

Unfold Honda’s “Power of Dreams” in Paper

09/22/2015 @ 4:44 pm, by Jensen Beeler13 COMMENTS


It’s easy to focus on what is right in front of us, but every now and then you have to stop and think about the past – and a company like Honda certainly has a storied past.

Honda helped contribute to the rise of a post-WWII Japanese economy. It has built some of the most iconic vehicles in modern time, some of them two-wheeled, some of them not.

And for as much grief we give Big Red sometimes, it is one of the few brands in the motorcycle industry that truly sets the tone for everyone else. When Honda talks, everyone listens.

Maybe that’s what makes this short video from Honda, which debuted on Sunday during primetime football, so appealing to us – both as lovers of motorcycles, but also good branding.

The commercial is clever and well executed, and in less than two minutes it not only reminds us of the pedigree that is the Honda brand, but also of all the milestones the company has achieved in what will be 67 years at the end of this week. Pretty impressive stuff.

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Video: What Moves You?

03/19/2015 @ 1:51 pm, by Jensen Beeler11 COMMENTS


I am always amazed by the sort of people that read Asphalt & Rubber on a daily basis — we have some very talented people in our ranks (including some even very famous ones), and it’s great to get email from them, even if it’s just to say hi.

Along those lines, I got a message from a reader named Brian recently, just showing us a spec commercial he and some friends made about motorcycling a while back. It features a Ducati, so I guess you could say it is aimed at the Ducati community, but honestly I think any motorcyclist would resonate with its words. Enjoy!

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Video: Ducati Hypermotard – License to Thrill

02/18/2013 @ 11:43 am, by Jensen Beeler12 COMMENTS


It is good to see that if this motorcycle racing thing doesn’t pan out, Nicky Hayden has at least a more promising future on the big screen than say….John McGuinness.

Helping Ducati hock its now water-cooled Ducati Hypermotard, Hayden earns his paycheck with wheelies, enduos, and a little bit of drifting for good measure in this James Bond-esque commercial.

Our thoughts? Exactly how long was that woman in the bathroom (i.e. did she fall in)? And, Ruben Xaus makes a cameo as the security guard? Awesome.

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The Isle of Man has to be the ultimate location for a motorcycle commercial. Not only does the small island in the middle of the Irish Sea host the famous Isle of Man TT, but the small country’s picturesque hillsides and ocean backdrops make for some spectacular visuals in their own right. Add in the lack of a speed limit outside city limits, a thriving motoring culture, and well…you get the idea: two-wheeled paradise.

Taking Kawasaki’s TT rider James Hillier and the 2013 Kawasaki Ninja ZX-6R, Kawasaki launched its latest supersport machine at the Isle of Man last year with one of the more compelling series of videos and photographs we have seen in a while…and they pulled a few awards in the process as well. Now, Team Green is giving us a glimpse in what went into the commercial’s production. It’s good stuff. Check it out after the jump.

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Behind the Scenes at a Ducati Diavel Commercial

05/19/2011 @ 6:24 pm, by Jensen Beeler7 COMMENTS

We hear the Ducati Diavel is doing quite well in sales, with many dealers reportedly out of stock with the units. Though some dealers still have bikes in stock, namely the ones that jumped on the Diavel bandwagon early-on, it’s clear now that more people than just us here at Asphalt & Rubber were impressed with Ducati’s take on the performance cruiser category. While Ducati’s deal with the Devil got our overall seal of approval, some of this success surely has to be owed to the heavy media blitz from the Italian brand.

Like with the Multistrada 1200 release, Ducati has put the Diavel front-and-center in its marketing machine. Helping win the hearts and minds of the skeptics, Ducati has put together a short video advertisement of the Diavel, and for extra measure, a behind the scenes making of the clip. If you ever wanted to see how much effort goes into a one minute video spot, here’s your chance. Be sure to keep an eye out for the Mercedes-Benz cameo as well. Original advertisement and the behind the scenes footage after the jump.

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Zero Motorcycles Launches Fleet Sales Program

10/30/2009 @ 6:03 pm, by Jensen Beeler4 COMMENTS


Zero Motorcycles has announced its launch of a fleet sales program aimed at corporations, non-profits, government bodies, and small business owners who are looking to make multiple unit purchases. The program is set to launch November 2nd, with pricing being based on volume and support requirements. It’s hard to make B2B sales sound sexy, but consider the missed opportunity that was Erik Estrada on a Zero DS…if only we could turn back time.

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