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Carmichael Lynch

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Carmichael Lynch, the ad agency behind Harley-Davidson’s “Screw it, Let’s Ride” campaign, has just announced that it will be parting ways with the Milwaukee motorcycle manufacturer. In a pair of “it’s not you, it’s me” press releases, the two companies, which have partnered together for the past 31 years, cite different reasons for their mutual departures.

We just think that Harley-Davidson is on Step 1 of our three part strategy on How to Save Harley-Davidson.